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Tag: Super Bowl

AB teases Super Bowl LVI advertising ahead of Big Game
  • Super Bowl

AB teases Super Bowl LVI advertising ahead of Big Game

By Reel 360 Jan 26, 2022
Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach across its roster...
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Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale
  • Super Bowl

Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale

By Reel 360 Jan 24, 2022
We are three weeks from the Super Bowl, hopefully, a match-up between the Kansas City Chiefs and the L.A. Rams. Now, the maker of the Planters is returning to the Big Game. ...
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Kia, David&Goliath confirm return to Super Bowl
  • Super Bowl

Kia, David&Goliath confirm return to Super Bowl

By Reel 360 Jan 24, 2022
Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year spon...
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TMA Super Bowl Poll reveals viewers’ preferences for ads
  • Super Bowl

TMA Super Bowl Poll reveals viewers’ preferences for ads

By Reel 360 Nov 5, 2021
We are now 100 days - yeah, 100 - from the Super Bowl LVI. Aside from the fact that we know The Philadelphia Eagles will not be in it, we know there were be a line-up of new Su...
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The male gaze of Super Bowl Commercials in front and behind the camera is demeaning
  • REEL PRO

The male gaze of Super Bowl Commercials in front and behind the camera is demeaning

By Megan Penn Feb 10, 2021
Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above ever...
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Public Label VP CD Gary Westgate talks Super Bowl
  • Super Bowl

Public Label VP CD Gary Westgate talks Super Bowl

By Reel 360 Feb 8, 2021
It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and...
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Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads
  • Super Bowl

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

By Reel 360 Feb 8, 2021
Amid Tom Brady and the Tampa Bay Buccaneers' systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 t...
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GLOW ECD Kurt Kretten on Super Bowl hits and misses
  • Super Bowl

GLOW ECD Kurt Kretten on Super Bowl hits and misses

By Kurt Kretten Feb 8, 2021
Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or becaus...
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Why did agencies start scooping their Super Bowl spots?
  • Super Bowl

Why did agencies start scooping their Super Bowl spots?

By Reel 360 Feb 7, 2021
Prior to 1997, advertising agencies would ever think of previewing an ultra-secret Super Bowl ad prior to the game to risk taking away from that big reveal on Super Sunday. It ...
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Dr. Squatch cleans up the Super Bowl
  • Super Bowl

Dr. Squatch cleans up the Super Bowl

By Reel 360 Feb 7, 2021
Media Design Group has announced the placement of a Big Game spot for their client Dr. Squatch, the California based men's natural soap and personal care company. ...
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Kia Motors accelerates the good of high school football
  • Super Bowl

Kia Motors accelerates the good of high school football

By Reel 360 Feb 7, 2021
While Kia announced it would not be running a new spot on the Super Bowl, the auto carmaker will be blitzing Sunday on behalf of America's high school football teams. As Am...
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Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’
  • Super Bowl

Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’

By Reel 360 Feb 6, 2021
The rumors were true. Bruce Springsteen and Jeep have joined together to launch the two-minute film "The Middle." The film can now be viewed across the Jeep brand's socia...
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AB to air first corporate Super Bowl LV spot
  • Super Bowl

AB to air first corporate Super Bowl LV spot

By Reel 360 Feb 6, 2021
Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” ...
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Nick Jonas calls for better care in DexCom SB spot
  • Super Bowl

Nick Jonas calls for better care in DexCom SB spot

By Reel 360 Feb 5, 2021
Tens of millions of people with diabetes around the world are still pricking their fingers, signaling a lack of awareness and the need to improve access for game changing CGM t...
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BAM! Tony Romo goes to max in Skechers Super Bowl spot
  • Super Bowl

BAM! Tony Romo goes to max in Skechers Super Bowl spot

By Reel 360 Feb 5, 2021
Apparently merely going big at the Big Game isn’t enough for Skechers! The footwear company claims it is taking it “To the Max” in a new campaign starring former Dallas C...
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Welcome to the Super Bowl, baby – From Huggies, Droga5
  • Super Bowl

Welcome to the Super Bowl, baby – From Huggies, Droga5

By Reel 360 Feb 5, 2021
Babies and puppies always seem to score big on the Super Bowl. To be honest, if you're Huggies what else are you going to use? To launch Huggies’ new platform and establish t...
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Is Springsteen appearing in Jeep Super Bowl LV spot?
  • Super Bowl

Is Springsteen appearing in Jeep Super Bowl LV spot?

By Reel 360 Feb 4, 2021
Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s Big Game telecast. The spot will air in the second half of the ga...
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Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot
  • Super Bowl

Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot

By Reel 360 Feb 4, 2021
LOL. General Motors released its Big Game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. It's ridiculously funny....
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Toyota unveils powerful Super Bowl LV spot
  • Super Bowl

Toyota unveils powerful Super Bowl LV spot

By Reel 360 Feb 4, 2021
While many automakers have chosen to sit out this year's Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with...
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Is it a Super Bowel or Bowl ad for Mojo Supermarket
  • Super Bowl

Is it a Super Bowel or Bowl ad for Mojo Supermarket

By Reel 360 Feb 4, 2021
According to Mojo Supermarket, companies burn through massive budgets to create Super Bowl commercials that’ll be the talk of the town but, more than often, the advertisement...
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