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There’s zero barriers in Bud Light NEXT’s Super Bowl spot
  • Super Bowl

There’s zero barriers in Bud Light NEXT’s Super Bowl spot

By Reel 360 Feb 8, 2022
Today, as Bud Light NEXT hits store shelves across the country, the #1 beer brand in the industry is releasing its new Super Bowl commercial, which pays tribute to those cons...
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Pepsi unveils trailer for most anticipated Halftime Show ever
  • Super Bowl

Pepsi unveils trailer for most anticipated Halftime Show ever

By Reel 360 Feb 4, 2022
From the moment Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were announced as the Pepsi Super Bowl LVI Halftime Show performers, the world has been waiting t...
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Caesars Sportsbook primed for Super Bowl LVI debut
  • Super Bowl

Caesars Sportsbook primed for Super Bowl LVI debut

By Reel 360 Feb 4, 2022
Caesars Sportsbook today announced it will make its advertising debut in football's biggest game of the year with a 30-second spot in the second quarter of Super Bowl LVI. F...
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Get ready to fall in love with Robo Dog in new Kia Super Bowl spot
  • Super Bowl

Get ready to fall in love with Robo Dog in new Kia Super Bowl spot

By Reel 360 Feb 3, 2022
Well, the ladies are going to go wild for the fit driver, who resembles Thor's Chris Hemsworth, of the all-new, all-electric Kia EV6. And if he doesn't get them cheering, then ...
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Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot
  • Super Bowl

Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot

By Reel 360 Feb 2, 2022
We are now a little over a week away from watching the Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI. As the most iconic brand in the snack...
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Kia goes to the robodogs in Super Bowl teaser
  • Super Bowl

Kia goes to the robodogs in Super Bowl teaser

By Reel 360 Jan 31, 2022
Kia America and agency partner David&Goliath, have released a 15-second teaser of the brand’s Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable ...
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Kia America’s all-new, all-electric EV6 featured in Super Bowl spot
  • Super Bowl

Kia America’s all-new, all-electric EV6 featured in Super Bowl spot

By Reel 360 Jan 26, 2022
Kia America continues to build momentum on its return to the Super Bowl. Today, creative partner, David&Goliath revealed the spot will feature the all-new, all-electric Kia...
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AB teases Super Bowl LVI advertising ahead of Big Game
  • Super Bowl

AB teases Super Bowl LVI advertising ahead of Big Game

By Reel 360 Jan 26, 2022
Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach across its roster...
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Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale
  • Super Bowl

Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale

By Reel 360 Jan 24, 2022
We are three weeks from the Super Bowl, hopefully, a match-up between the Kansas City Chiefs and the L.A. Rams. Now, the maker of the Planters is returning to the Big Game. ...
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Kia, David&Goliath confirm return to Super Bowl
  • Super Bowl

Kia, David&Goliath confirm return to Super Bowl

By Reel 360 Jan 24, 2022
Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year spon...
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TMA Super Bowl Poll reveals viewers’ preferences for ads
  • Super Bowl

TMA Super Bowl Poll reveals viewers’ preferences for ads

By Reel 360 Nov 5, 2021
We are now 100 days - yeah, 100 - from the Super Bowl LVI. Aside from the fact that we know The Philadelphia Eagles will not be in it, we know there were be a line-up of new Su...
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The male gaze of Super Bowl Commercials in front and behind the camera is demeaning
  • The Craft

The male gaze of Super Bowl Commercials in front and behind the camera is demeaning

By Megan Penn Feb 10, 2021
Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above ever...
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Public Label VP CD Gary Westgate talks Super Bowl
  • Super Bowl

Public Label VP CD Gary Westgate talks Super Bowl

By Reel 360 Feb 8, 2021
It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and...
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Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads
  • Super Bowl

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

By Reel 360 Feb 8, 2021
Amid Tom Brady and the Tampa Bay Buccaneers' systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 t...
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GLOW ECD Kurt Kretten on Super Bowl hits and misses
  • Super Bowl

GLOW ECD Kurt Kretten on Super Bowl hits and misses

By Kurt Kretten Feb 8, 2021
Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or becaus...
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Why did agencies start scooping their Super Bowl spots?
  • Super Bowl

Why did agencies start scooping their Super Bowl spots?

By Reel 360 Feb 7, 2021
Prior to 1997, advertising agencies would ever think of previewing an ultra-secret Super Bowl ad prior to the game to risk taking away from that big reveal on Super Sunday. It ...
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Dr. Squatch cleans up the Super Bowl
  • Super Bowl

Dr. Squatch cleans up the Super Bowl

By Reel 360 Feb 7, 2021
Media Design Group has announced the placement of a Big Game spot for their client Dr. Squatch, the California based men's natural soap and personal care company. ...
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Kia Motors accelerates the good of high school football
  • Super Bowl

Kia Motors accelerates the good of high school football

By Reel 360 Feb 7, 2021
While Kia announced it would not be running a new spot on the Super Bowl, the auto carmaker will be blitzing Sunday on behalf of America's high school football teams. As Am...
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Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’
  • Super Bowl

Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’

By Reel 360 Feb 6, 2021
The rumors were true. Bruce Springsteen and Jeep have joined together to launch the two-minute film "The Middle." The film can now be viewed across the Jeep brand's socia...
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AB to air first corporate Super Bowl LV spot
  • Super Bowl

AB to air first corporate Super Bowl LV spot

By Reel 360 Feb 6, 2021
Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” ...
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