Skechers puts a Dogg in Super Bowl


Dogs are a crowd-pleaser in Big Game commercials, so Skechers teamed up with the most famous and coolest one of all—Snoop Dogg.

In the 30-second Skechers x Snoop Dogg commercial, which will air in the United States and Canada during the fourth quarter of the Big Game on Sunday, February 12, follows Snoop through a whirlwind day as he demonstrates how Skechers fits every part of his outlandish life.

Along for the ride in cameos are fellow Skechers ambassadors Howie Long, Tony Romo, and Snoop’s close friend Martha Stewart. All to the beat of his hit Who am I? (What’s my name?) Watch below


The “All Walks of Life” concept was an idea from Snoop himself. “I’m a man of the people. I’m excited to partner with Skechers, who always brings something for everyone—just like me,” said Snoop. “In this commercial, I got together with some of my friends, who also all have very active lifestyles and want to be stylish and comfortable at the same time, which we can do with Skechers. They’re shoes for all walks of life.”

With few exceptions, Skechers has been a perennial advertiser during the Big Game since first appearing in a spot starring Joe Montana in 2010. One of the brand’s most talked-about spots from 2012 featured Mark Cuban watching a French bulldog named Mr. Quiggly racing in Skechers GOrun footwear. Last year, the brand featured Willie Nelson in its 10th campaign centered on the Big Game.

The Super Bowl, featuring The Philadelphia Eagles vs. The Kansas City Chiefs, will kick off Sunday, February 12 at 6:30 EST/5:30 CST/3:30 PST.

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