Booking.com is set to make its third consecutive appearance in the Super Bowl with a 30-second commercial slated for airing during the second quarter of the game on Feb. 11.
The confirmation of Booking.com’s return to the Big Game comes with the announcement that the brand will once again collaborate with Canadian agency Zulu Alpha Kilo, following their successful partnership in previous Super Bowl campaigns.
In its most recent Super Bowl spot, Booking.com captivated audiences with a musical performance by actress Melissa McCarthy, who passionately sang “Somewhere, Anywhere” while yearning for a vacation. The ad, which aired last year, resonated with viewers and showcased Booking.com’s commitment to providing memorable travel experiences.
REELated:
Booking.com’s participation in the Super Bowl aligns with its overarching brand strategy, emphasizing the “Booking.Yeah” messaging that has become synonymous with its advertising campaigns. While details about the specific theme of the 2024 Super Bowl spot remain undisclosed, anticipation is high for another memorable and engaging advertisement from the travel giant.
As part of Booking Holdings, Booking.com joins a prestigious portfolio of sister brands, including Kayak, OpenTable, and Priceline. The robust financial performance of Booking Holdings in the third quarter, with total revenue surging by 21% and net income increasing by 51% compared to the previous year, underscores the strength and resilience of the company’s business model amidst evolving market dynamics.
With its presence in the Super Bowl lineup, Booking.com reaffirms its commitment to innovation, creativity, and delivering exceptional travel experiences to consumers worldwide. As anticipation builds for the 2024 Super Bowl, audiences can expect Booking.com to once again captivate and inspire with its captivating storytelling and memorable advertisements.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
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