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Tag: Super Bowl

The male gaze of Super Bowl Commercials in front and behind the camera is demeaning
  • REEL PRO

The male gaze of Super Bowl Commercials in front and behind the camera is demeaning

By Megan Penn Feb 10, 2021 0 Comment
1+
Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above ever...
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Public Label VP CD Gary Westgate talks Super Bowl
  • Super Bowl

Public Label VP CD Gary Westgate talks Super Bowl

By Reel 360 Feb 8, 2021 0 Comment
1+
It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and...
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Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads
  • Super Bowl

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

By Reel 360 Feb 8, 2021 0 Comment
1+
Amid Tom Brady and the Tampa Bay Buccaneers' systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 t...
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GLOW ECD Kurt Kretten on Super Bowl hits and misses
  • Super Bowl

GLOW ECD Kurt Kretten on Super Bowl hits and misses

By Kurt Kretten Feb 8, 2021 0 Comment
2+
Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or becaus...
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Why did agencies start scooping their Super Bowl spots?
  • Super Bowl

Why did agencies start scooping their Super Bowl spots?

By Reel 360 Feb 7, 2021 0 Comment
1+
Prior to 1997, advertising agencies would ever think of previewing an ultra-secret Super Bowl ad prior to the game to risk taking away from that big reveal on Super Sunday. It ...
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Dr. Squatch cleans up the Super Bowl
  • Super Bowl

Dr. Squatch cleans up the Super Bowl

By Reel 360 Feb 7, 2021 0 Comment
1+
Media Design Group has announced the placement of a Big Game spot for their client Dr. Squatch, the California based men's natural soap and personal care company. ...
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Kia Motors accelerates the good of high school football
  • Super Bowl

Kia Motors accelerates the good of high school football

By Reel 360 Feb 7, 2021 0 Comment
1+
While Kia announced it would not be running a new spot on the Super Bowl, the auto carmaker will be blitzing Sunday on behalf of America's high school football teams. As Am...
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Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’
  • Super Bowl

Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’

By Reel 360 Feb 6, 2021 0 Comment
1+
The rumors were true. Bruce Springsteen and Jeep have joined together to launch the two-minute film "The Middle." The film can now be viewed across the Jeep brand's socia...
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AB to air first corporate Super Bowl LV spot
  • Super Bowl

AB to air first corporate Super Bowl LV spot

By Reel 360 Feb 6, 2021 0 Comment
1+
Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” ...
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Nick Jonas calls for better care in DexCom SB spot
  • Super Bowl

Nick Jonas calls for better care in DexCom SB spot

By Reel 360 Feb 5, 2021 0 Comment
1+
Tens of millions of people with diabetes around the world are still pricking their fingers, signaling a lack of awareness and the need to improve access for game changing CGM t...
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BAM! Tony Romo goes to max in Skechers Super Bowl spot
  • Super Bowl

BAM! Tony Romo goes to max in Skechers Super Bowl spot

By Reel 360 Feb 5, 2021 0 Comment
1+
Apparently merely going big at the Big Game isn’t enough for Skechers! The footwear company claims it is taking it “To the Max” in a new campaign starring former Dallas C...
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Welcome to the Super Bowl, baby – From Huggies, Droga5
  • Super Bowl

Welcome to the Super Bowl, baby – From Huggies, Droga5

By Reel 360 Feb 5, 2021 0 Comment
1+
Babies and puppies always seem to score big on the Super Bowl. To be honest, if you're Huggies what else are you going to use? To launch Huggies’ new platform and establish t...
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Is Springsteen appearing in Jeep Super Bowl LV spot?
  • Super Bowl

Is Springsteen appearing in Jeep Super Bowl LV spot?

By Reel 360 Feb 4, 2021 0 Comment
1+
Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s Big Game telecast. The spot will air in the second half of the ga...
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Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot
  • Super Bowl

Kenan Thompson, Awkwafina join Will Ferrell in General Motors Super Bowl spot

By Reel 360 Feb 4, 2021 0 Comment
1+
LOL. General Motors released its Big Game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. It's ridiculously funny....
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Toyota unveils powerful Super Bowl LV spot
  • Super Bowl

Toyota unveils powerful Super Bowl LV spot

By Reel 360 Feb 4, 2021 0 Comment
1+
While many automakers have chosen to sit out this year's Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with...
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Is it a Super Bowel or Bowl ad for Mojo Supermarket
  • Super Bowl

Is it a Super Bowel or Bowl ad for Mojo Supermarket

By Reel 360 Feb 4, 2021 0 Comment
1+
According to Mojo Supermarket, companies burn through massive budgets to create Super Bowl commercials that’ll be the talk of the town but, more than often, the advertisement...
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Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot
  • Super Bowl

Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot

By Reel 360 Feb 3, 2021 0 Comment
1+
Think of this weekend's Super Bowl as a combo platter of C&C - comedy and celebrities. While the platform has always featured both for advertising agencies and brands, it s...
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Michael B. Jordan brings the sexy in Amazon Super Bowl LV spot
  • Super Bowl

Michael B. Jordan brings the sexy in Amazon Super Bowl LV spot

By Reel 360 Feb 3, 2021 0 Comment
1+
Amazon has partnered with renowned actor, film producer, director and arguably the sexiest man alive, Michael B. Jordan (Creed, Black Panther, Just Mercy) for his first-ever Su...
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Oikos gets ugly for its Super Bowl LV spot
  • Super Bowl

Oikos gets ugly for its Super Bowl LV spot

By Reel360 Feb 3, 2021 0 Comment
1+
2020 tested the strength of the fitness industry, which lost more than 480,000 jobs due to the pandemic. Gyms are closing and the fitness pros that help us flex our ugliest #PR...
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Sam Adams pokes fun at Budweiser Clydesdales
  • Super Bowl

Sam Adams pokes fun at Budweiser Clydesdales

By Reel 360 Feb 1, 2021 0 Comment
1+
LOL. Sam Adams is playing its first big game in the Super Bowl marketing space. It pokes fun at a certain big beer conglomerate. And it's a winner. Slapstick will always get th...
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