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Huh? Sour Patch Kids translate corporate lingo for Gen-Z
  • REEL NEW YORK

Huh? Sour Patch Kids translate corporate lingo for Gen-Z

By Reel 360 Sep 27, 2024
Mondelez has launched a clever new retail media activation, building on its track record of successful campaigns like OreoCodes, Oreo Calls, and Oreo Menus. This time, the spot...
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Rakish finds Friendship on the East Coast
  • REEL MOVES/NEW YORK

Rakish finds Friendship on the East Coast

By Reel 360 Sep 26, 2024
Los Angeles-based production company Rakish has announced a strategic partnership with Emily Friendship of New York City-based Commonwealth to enhance their East Coast sales re...
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New York Bodegas come to life in New York Lottery campaign
  • REEL NEW YORK

New York Bodegas come to life in New York Lottery campaign

By Reel 360 Sep 19, 2024
For September, the New York Lottery has launched GRANDE, two new Scratch-Off Games with the chance to win up to $3,000,000 in cash prizes. In addition to the massive cash oppor...
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AICP to include more inclusive categories and Veteran status in expanded demographic report
  • AICP

AICP to include more inclusive categories and Veteran status in expanded demographic report

By Reel 360 Sep 18, 2024
The Association of Independent Commercial Producers (AICP) has updated its Demographic Reporting Initiative to reflect an expanded range of gender identity options and the incl...
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American Family Insurance launches campaign for Hispanic Heritage Month
  • REEL NEW YORK

American Family Insurance launches campaign for Hispanic Heritage Month

By Reel 360 Sep 18, 2024
American Family Insurance has debuted the latest installment in its widely acclaimed "Life’s Better" campaign. Titled "Blackout," the new commercial is released in alignm...
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Maybelline reintroduces iconic concealer at Emmys
  • REEL NEW YORK

Maybelline reintroduces iconic concealer at Emmys

By Reel 360 Sep 17, 2024
During the 2024 Emmy Awards, Maybelline New York made a dramatic statement by launching its new campaign, Only Icons, to reintroduce the iconic Instant Eraser Concealer. In...
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Sean “Diddy” Combs denied bail after pleading not guilty
  • Legal

Sean “Diddy” Combs denied bail after pleading not guilty

By Reel 360 Sep 17, 2024
Music mogul Sean "Diddy" Combs has been denied bail after pleading not guilty to serious charges, including sex trafficking, racketeering, and the transportation of individuals...
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Doja Cat sings and drinks in claymation for Brisk
  • REEL NEW YORK

Doja Cat sings and drinks in claymation for Brisk

By Reel 360 Sep 16, 2024
Brisk Iced Tea has unveiled its latest bold collaboration, transforming the GRAMMY award-winning artist Doja Cat into a claymation version of herself. Known for her creative an...
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Will Ferrell is ‘Everywhere’ in Paypal’s largest campaign ever
  • REEL NEW YORK

Will Ferrell is ‘Everywhere’ in Paypal’s largest campaign ever

By Reel 360 Sep 13, 2024
PayPal has launched its most significant U.S. ad campaign to date, enlisting actor Will Ferrell to showcase the platform's ease, safety, and rewards. Set to a reimagined versio...
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Sabrina Carpenter’s ‘Inappropriate’ VMAs’ performance sparks backlash
  • Music

Sabrina Carpenter’s ‘Inappropriate’ VMAs’ performance sparks backlash

By Reel 360 Sep 12, 2024
Katy Perry may have kissed a girl at one time and liked it, but it was Sabrina Carpenter's alien kiss, and apparently, liking it that has stirred up controversy.. The form...
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Taylor Swift wins big at the 2024 MTV VMAs, sets new record
  • Music

Taylor Swift wins big at the 2024 MTV VMAs, sets new record

By Reel 360 Sep 12, 2024
Taylor Swift continued her reign at the 40th annual MTV Video Music Awards (VMAs) by taking home the top honor of the night for the third consecutive year. Swift's video of th...
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Watch the first clip from Trump bio-film The Apprentice
  • Trailers

Watch the first clip from Trump bio-film The Apprentice

By Reel 360 Sep 6, 2024
The first preview clip for the upcoming biopic The Apprentice, detailing former the rise of President Donald Trump in real estate, was released on Tuesday. Starring Sebasti...
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GUT opens New York office
  • REEL MOVES/NEW YORK

GUT opens New York office

By Reel 360 Sep 6, 2024
GUT has announced the opening of its ninth location, GUT New York. This marks the agency’s third U.S. office, alongside its Miami and LA locations. The new office will be...
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TBWA\Chiat\Day names Dustin Tomes as new creative lead
  • REEL MOVES/NEW YORK

TBWA\Chiat\Day names Dustin Tomes as new creative lead

By Reel 360 Sep 6, 2024
TBWA\Chiat\Day New York has announced the appointment of Dustin Tomes as its new Chief Creative Officer, effective October 10th. Tomes joins from Publicis Group's Le Truc, wher...
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Elle Fanning, Charles Melton unlock courage in Coach campaign
  • REEL NEW YORK

Elle Fanning, Charles Melton unlock courage in Coach campaign

By Reel 360 Sep 6, 2024
Coach has unveiled its latest campaign, “Unlock Your Courage”, spotlighting new global ambassadors Elle Fanning, Charles Melton, Nazha, and Storm Reid, alongside returning ...
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Steve Madden’s Fall campaign brings out NYC authenticity
  • REEL NEW YORK

Steve Madden’s Fall campaign brings out NYC authenticity

By Reel 360 Sep 5, 2024
We love this spot! Steve Madden has unveiled its vibrant and energetic Fall 2024 campaign titled ‘Never Miss A Beat,’ directed by Steven Brahms of Golden Projects. The ...
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Aly Raisman, Christy Turlington, Issa Rae celebrate womanhood in Stuart Weitzman film
  • REEL NEW YORK

Aly Raisman, Christy Turlington, Issa Rae celebrate womanhood in Stuart Weitzman film

By Reel 360 Sep 5, 2024
Stuart Weitzman has launched its latest campaign film, How Lovely to Be a Woman, featuring an impressive cast of global ambassadors, including Aly Raisman, Christy Turlington, ...
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Chloe Sedelmaier joins Carbon as EP
  • REEL MOVES/NEW YORK

Chloe Sedelmaier joins Carbon as EP

By Reel 360 Sep 4, 2024
Creative studio Carbon has announced the appointment of Chloe Sedelmaier as Executive Producer (EP) in its New York office. Sedelmaier, who joins from Nice Shoes, brings a weal...
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Travis Kelce, Christian McCaffery lead Lowe’s NFL campaign
  • SPORTS

Travis Kelce, Christian McCaffery lead Lowe’s NFL campaign

By Reel 360 Sep 4, 2024
Lowe's has announced its renewed partnership with the NFL for the 2024-25 season, marking the sixth consecutive year as the "Official Home Improvement Partner of the NFL." ...
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Deadpool & Wolverine tops Labor Day Weekend
  • Film

Deadpool & Wolverine tops Labor Day Weekend

By Reel 360 Sep 1, 2024
Labor Day weekend saw the continued dominance of Deadpool & Wolverine at the box office, as the superhero blockbuster brought in an additional $15.2 million, marking a mere...
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