Brisk Iced Tea has unveiled its latest bold collaboration, transforming the GRAMMY award-winning artist Doja Cat into a claymation version of herself. Known for her creative and trailblazing persona, Doja Cat takes her unique energy into the animated world for Brisk’s revival of its classic claymation ads, made famous in the ’90s and ’00s.
The iconic Lipton Brisk iced tea commercials from the late ’90s and early 2000s became memorable for their unique claymation style and celebrity cameos. These spots, featuring stars like Sylvester Stallone, Bruce Willis, and Danny DeVito, were originally created by J. Walter Thompson (JWT) and later taken over by BBDO.
The ads were known for their edgy humor, eye-catching animation, and their ability to turn well-known celebrities into exaggerated, claymation versions of themselves. The creative approach, combined with the bold personality of the Brisk brand, made these commercials a standout in the crowded beverage advertising landscape, cementing their place in pop culture. And of course, the tagline often emphatically stated, “That’s Brisk, baby!”
With Doja Cat bringing her otherworldly vibe, an unmatched love for Brisk, and even a few bars from her hit Demons, the animated content doesn’t just lean into nostalgia; it takes it to the next level for a new generation. The brand is proving that nothing can get between Brisk lovers and their thirst-quenching iced tea.
“I’m known for pushing boundaries and making the impossible a reality, so I was honored to collaborate with Brisk Iced Tea and bring our creative energy to life in a way that fans have never seen me before. As a Brisk fan, and someone who personally loves to express my art both visually and sonically, seeing myself transformed into the iconic claymation style was like stepping into a wild, animated dream,” Doja Cat said. Watch below:
Brisk’s General Manager, Julie Raheja-Perera, highlighted that the collaboration is a celebration of creativity and self-expression, appealing to both nostalgic fans and a new generation, “Brisk has always been about celebrating bold creativity and self-expression, and with Doja Cat bringing that energy to life, we’re giving fans permission to prioritize themselves. We’re so excited to have her leading the charge in our return to claymation, reigniting the nostalgia for longtime fans while engaging a whole new generation,” said Julie Raheja-Perera, General Manager/VP – Pepsi Lipton Partnership North America.e ranks of previous claymation icons.
In conjunction with the campaign, Brisk is launching a special Snapchat filter that allows fans to turn themselves into clay versions, similar to Doja’s clay transformation. Fans also have the chance to win exclusive clay figurines and even the clay head Doja Cat was spotted with in London by engaging with the brand on Instagram.
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