Thankfully not all stories regarding ad agencies are about layoffs. McKinney has announced that it has named Andy Pearson Group Creative Director. The move dials up the heat on the considerable momentum at McKinney LA has had since its creation less than a year ago.
Pearson was previously at Deutsch LA as VP, creative director, working on brands including Volkswagen, Pizza Hut and Taco Bell. Before joining McKinney, he also spent time at Humanaut as creative director in Residence, working with clients such as West Elm, Organic Valley, Perception Kayaks, Suja Juice, and PetSafe and Crispin Porter + Bogusky, working as VP, ACD on Netflix, Microsoft, Old Navy, American Express, Guitar Hero, Gap, and Bolthouse Farm Baby Carrots.
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His work has been recognized by Cannes Lions, One Show and One Show Entertainment, Communication Arts, Clio, the Effies, and ANDY Awards, among others.
“I’m stoked to be part of the McKinney family, especially here in LA,” Pearson said. “As a place where content and technology meet, I love that McKinney LA is designed to rethink how creative and production can be co-developed in new ways. Plus, with this whole everyone-work-from-home-in-sweatpants-and-shoot-things-on-their-iPhone thing going on, it’s a unique time for us all to re-examine how great work gets made.”
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“I kept hearing from other creatives how Andy was the best they’d ever worked with,” said McKinney LA managing director Sylvain Tron. “When we met to review his work and discuss his leadership approach, I was blown away by the thoughtfulness and humanity he brings to everything he does. His unique understanding of brands and entertainment landscapes made it clear he was someone I wanted to partner with and the creative leader we’d been looking for as we continue to grow our presence in Los Angeles.”
Reel 360 wishes Andy all the best.
SOURCE: McKinney, LA