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ReloShare spotlights childhood homelessness on World Homeless Day
  • REEL SAN FRANCISCO

ReloShare spotlights childhood homelessness on World Homeless Day

By Reel 360 Oct 10, 2025
Today is World Homelessness Day, and ReloShare, the social-services booking marketplace, has teamed with adam&eveDDB U.S. on “No Room to Dream,” a visceral campaign tha...
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VML trims staff, then takes a bow.
  • REEL MOVES/NEW YORK

VML trims staff, then takes a bow.

By Reel 360 Oct 9, 2025
WPP’s VML has cut fewer than 100 roles across North America, less than 1% of its regional workforce, as part of a capabilities realignment tied to growth areas, evolving tech...
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Nature Valley Brings the Forest to the Snack Aisle
  • Reel Ad of the Week

Nature Valley Brings the Forest to the Snack Aisle

By Reel 360 Oct 8, 2025
Nature Valley has a fresh, creative identity, and a furry fan club to match. In its first outing with The Martin Agency, the brand rolls out “We Make Nature Delicious,” a c...
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McDonald’s x MONOPOLY returns with a Gen Z glow-up
  • REEL NEW YORK

McDonald’s x MONOPOLY returns with a Gen Z glow-up

By Reel Chicago Oct 8, 2025
After nearly a decade in storage, McDonald’s is dusting off one of its most-loved promotions, MONOPOLY Game, and relaunching it for 2025 with a swagger that’s equal parts n...
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Call Her Daddy’s Alex Cooper launches Unwell ad agency
  • REEL MOVES/NEW YORK

Call Her Daddy’s Alex Cooper launches Unwell ad agency

By Reel 360 Oct 6, 2025
Alex Cooper is taking “Call Her Daddy” from the mic to Madison Avenue. The podcast star and Unwell founder has launched Unwell Creative Agency, a shop built to help brands ...
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Sam Richardson is back with Totino’s and he ain’t sharing
  • REEL NEW YORK

Sam Richardson is back with Totino’s and he ain’t sharing

By Reel 360 Oct 6, 2025
Comedian Sam Richardson returns to the Totino’s universe with a new twist: he’ll share his wardrobe with his kid, but not his pizza. Fresh off the brand’s “Nothing Else...
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Josh Allen suits up for Wonderful Pistachios
  • REEL LA

Josh Allen suits up for Wonderful Pistachios

By Reel 360 Oct 6, 2025
Wonderful Pistachios is doubling down on its Josh Allen partnership with a fresh, football-flavored chapter of “The Don’t Hold Back Snack” campaign—and a real-world ass...
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NBA launches its 2025-26 campaign: Start to Finish
  • SPORTS

NBA launches its 2025-26 campaign: Start to Finish

By Reel 360 Oct 6, 2025
The NBA tipped off its 2025–26 push today with “Start To Finish,” a new campaign rolling out across the NBA App and @NBA social channels that celebrates the sweat equity ...
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Thing can’t wait to get his thingerprints on Cheetos
  • International

Thing can’t wait to get his thingerprints on Cheetos

By Reel 360 Oct 3, 2025
Snack drama hits Jericho in a new 90-second crossover from PepsiCo Mexico, where the gothic world of Netflix’s Wednesday gets invaded by… a vending machine stuffed with Che...
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The Guardian’s “The whole picture” lands in the U.S.
  • REEL NEW YORK

The Guardian’s “The whole picture” lands in the U.S.

By Colin Costello Oct 1, 2025
The Guardian is making a serious play for American attention with its first major U.S. brand campaign, a four-week burst built around an explicit promise: The whole picture. Cr...
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eBay rolls out “eBay Stories,” a global brand push
  • REEL NEW YORK

eBay rolls out “eBay Stories,” a global brand push

By Reel 360 Oct 1, 2025
eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’...
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Droga5 strengthens global leadership with new appointments
  • REEL MOVES/NEW YORK

Droga5 strengthens global leadership with new appointments

By Reel 360 Sep 30, 2025
Droga5 has announced three senior leadership appointments aimed at strengthening its global network and unifying its creative operations across markets. Effective immediatel...
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Surfrider flips shocking LA billboards into a call to action
  • REEL LA

Surfrider flips shocking LA billboards into a call to action

By Reel 360 Sep 29, 2025
Last week, Los Angeles drivers saw a wave of eyebrow-raising billboards with URLs like suck-it-sea-otters.org and please-poison-us-with-microplastics.org. The fake caused a dar...
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Kia couple keeps rolling in part two of Sportage campaign
  • REEL LA

Kia couple keeps rolling in part two of Sportage campaign

By Reel 360 Sep 26, 2025
Kia America is keeping the road trip vibes alive with the second installment of its two-part creative campaign for the 2026 Sportage, this time spotlighting the powerful Sporta...
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Elite Media launches “Keep it 100” pitch competition
  • The One Club

Elite Media launches “Keep it 100” pitch competition

By Reel 360 Sep 25, 2025
Elite Media is rewriting the rules of advertising with the launch of its “Keep it 100 Pitch Competition,” debuting October 17 at The One Club’s Where Are All the Black Pe...
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SPCSHP names Taryn Crouthers CEO
  • REEL MOVES/NEW YORK

SPCSHP names Taryn Crouthers CEO

By Reel 360 Sep 25, 2025
MSQ’s award-winning creative agency, SPCSHP (formerly Big Spaceship), has tapped Taryn Crouthers as CEO, succeeding Ranae Heuer as the company celebrates its 25th anniv...
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Reframing the CMO: GALE x Forbes present new findings
  • REEL BUSINESS

Reframing the CMO: GALE x Forbes present new findings

By Reel 360 Sep 24, 2025
GALE has released new research with Forbes Insights that reframes the modern Chief Marketing Officer as a builder of enterprise growth. In “The Business-Architect CMO: Bu...
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VML and OREO turn crosswalks into shoppable “OREO Walks”
  • Reel Ohio

VML and OREO turn crosswalks into shoppable “OREO Walks”

By Reel 360 Sep 24, 2025
VML just took OREO’s playfulness off the shelf and onto the sidewalk. With “OREO Walks,” the agency transformed crosswalks outside select Kroger stores into cheeky, shopp...
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Eagles superfan, Bradley Cooper, tackles food conspiracy for Uber Eats
  • Reel Ad of the Week

Eagles superfan, Bradley Cooper, tackles food conspiracy for Uber Eats

By Colin Costello Sep 24, 2025
Football is back and so is Uber Eats' ridiculously funny conspiracy campaign starring one of Philadelphia’s proudest fans, Bradley Cooper. The Oscar-winning actor fronts the ...
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There’s a new Affleck in the Dunkin-verse—and it ain’t Ben
  • REEL BOSTON

There’s a new Affleck in the Dunkin-verse—and it ain’t Ben

By Colin Costello Sep 23, 2025
Move over, Batfleck. There’s a fresh Affleck grabbing screen time (and a coffee) at Dunkin’. Jen Affleck, the breakout from Hulu’s Secret Lives of Mormon Wives who went v...
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