The NFL today debuted “You Better Believe It,” a high-energy 2025 Kickoff campaign that fuses live action with artificial intelligence to create an all-32-team fan celebrat...
Archer, a leading clean-ingredient meat snack brand, is launching its first national brand campaign, “Stick to Real.” In a world that feels increasingly absurd—from overd...
Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and debut Xfinity’s best destination ...
The Gerety jury has announced the winners for the 2025 edition. Dentsu Creative New York is the most awarded US agency. Additional US winners include VML New York, WEST BBDO, B...
The Borderlands 4 “Quit Earth” campaign, dreamt up by Battery, has been making waves this week, thanks to a mysterious global rollout that had fans guessing right up until ...
Progressive Insurance is doubling down on its NFL tie-in, rolling out season two of its “The Backup” campaign — proof that sometimes in football, and in life, you need a ...
BARK, the brand best known for making dogs (and their humans) happy, is taking a big leap into the food bowl. Partnering with Tombras, the company has launched “BARK in the B...
For 15 years, Nissan’s Heisman House has been a fall tradition—bringing together legends of college football for a season of hijinks, rivalry, and camaraderie. But this yea...
Halloween season just got a whole lot scarier – and sweeter. Fanta has teamed up with Universal Pictures and Blumhouse for a first-of-its-kind global partnership that unites ...
What in the New Coke is going on at Cracker Barrel? In a striking turn of events, the homestyle restaurant has swiftly reversed its latest logo overhaul, reverting to the famil...
Every Millennial remembers their first bold, patterned Vera Bradley bag. Now, the iconic lifestyle brand is leaning into that nostalgia with its first-ever original short film,...
As students head back to school, the Phone-Free Schools Movement is making a bold statement with a new black-and-white PSA that delivers a sobering look at how smartphones impa...
Fitzco, part of BCG Worldwide, has named Chris Wallrapp as its new Chief Executive Officer, effective September 8. Wallrapp, who most recently served as CEO of Hill Holliday in...
Fall just got a new anthem, and it’s sweet. BRACH’S, the maker of America’s #1 Candy Corn, has launched a playful campaign that positions its iconic treat as the unoffici...
UGG has unveiled its Autumn/Winter 2025 campaign, Iconic From the First Step, with Sarah Jessica Parker front and center. Styled in some of the brand’s most beloved silhouett...
Full-service agency Gravity Global has acquired performance media agency Marketing Doctor, further strengthening its paid media expertise and integrated marketing services. The...
In one of the more bizarre cases in recent legal history, Danielle Bertothy, a 36-year-old former HLK Agency employee from St. Peters, Missouri, has pleaded guilty in federal c...
Gap is leaning into nostalgia and new energy with the launch of its Fall 2025 campaign, Better in Denim, fronted by global girl group KATSEYE. Set to Kelis’ early-2000s anthe...
Droga5, part of Accenture Song, has appointed Ann-Christine Diaz as global head of reputation and creative excellence, a new role that underscores the agency’s expanded inter...
Garage Beer, the crisp small-batch light beer that’s become a go-to for fans of “beer that just tastes like beer,” is crashing Halloween in a way no brewery has before. T...
