Marriott International is reframing what hotel loyalty looks like with a new Asia Pacific campaign for Marriott Bonvoy, created in partnership with BBH Singapore. Titled “Loy...
Progressive is bringing back its “Passive Progressive” platform with a second round of snarky, character-driven spots that turn envy into comedy.
Created by AOR Arnold W...
Because the Super Bowl is always a great place to start talking about taxes… TurboTax is heading back to the Big Game.
Intuit’s tax software brand will return to the Sup...
Target is officially leaning into wellness in a bigger way. Today, the retailer unveiled a new, upbeat campaign encouraging guests to build a wellness journey that fits their o...
Dog diapers may not be a glamorous topic, but for millions of pet owners, they can be the difference between keeping a beloved dog at home or surrendering them to a shelter.
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During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think or laugh your ass...
If ancient Rome had access to generative AI, apparently, the Colosseum would have gone up by lunch. That’s the playful premise behind “Get Great Done,” a new brand spot f...
At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter o...
Duke’s Mayo made its biggest statement yet at the 2026 Duke’s Mayo Bowl, using college football’s most gloriously unhinged postseason tradition to debut a new national br...
H&R Block is leaning into a broader, more inclusive definition of success with the launch of For Life Outside the Box, a new unifying brand platform developed in collaborat...
Visit Lauderdale has launched a bold new global brand campaign, Never Lose Your Splash, positioning Greater Fort Lauderdale as a destination defined by carefree confidence, vib...
Kia America rang in the New Year with a high-profile Times Square takeover celebrating the all-new 2027 Telluride, the next generation of the brand’s flagship SUV. Team Membe...
In a year marked by volatility, exhaustion, and cultural whiplash, one brand didn’t just cut through the noise. It rose above it. The National Football League earns Reel 360 ...
Alright, deep breath. Because if 2025 felt chaotic, heavy, and occasionally on fire, 72andSunny didn’t flinch. They leaned in. That’s why they’re our Creative Agency of 2...
Choosing the best ads of 2025 wasn’t about polish or perfection. It was about survival. This was the year of wildfires and whiplash, mergers and mass layoffs, Trump headlines...
In a marketing landscape obsessed with optimization, offers, and calls to action, a new campaign from Dallas indie agency Poke The Bear and GOBOWLING takes a refreshingly diffe...
Between the holiday parties, the cookies that somehow refill themselves, the third round of eggnog you absolutely did not need, and the collective agreement to start being “g...
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment's Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearse...
Before he became the Grammy-winning hip-hop icon known as Ludacris, Chris Bridges once flirted with a far more festive alter ego. Early in his career, the Atlanta rapper briefl...
The 2025 holiday advertising season has emerged as the strongest yet in the US, according to new emotional response data from System1. Findings from the company’s Test Your A...
