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Cologuard turns fright into funny with Matthew Lillard
  • REEL NEW YORK

Cologuard turns fright into funny with Matthew Lillard

By Reel 360 Sep 23, 2025
The latest spot from Cologuard swaps jump scares for belly laughs, using classic horror language to make colon cancer screening feel stigma-free and straightforward. Directed b...
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ICYMI: The Best Ads of August
  • Reel Ad of the Week

ICYMI: The Best Ads of August

By Colin Costello Sep 23, 2025
August 2025 delivered one of the most eclectic mixes of brand storytelling we’ve seen all year. From insurance companies leaning on NFL quarterbacks to Nike turning football ...
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“Got Milk?” celebrates 30 years
  • REEL LA

“Got Milk?” celebrates 30 years

By Reel 360 Sep 17, 2025
Thirty years after the milk mustache first became a pop culture phenomenon, the California Milk Processor Board (CMPB) is reimagining its iconic “Got Milk?” campaign for a ...
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Topgolf launches new “Topgolf Has Football” campaign
  • REEL NEW YORK

Topgolf launches new “Topgolf Has Football” campaign

By Reel 360 Sep 16, 2025
Topgolf is doubling down on fun this fall. The brand today unveiled a new campaign, developed in partnership with creative agency of record Anomaly, that puts one message front...
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Blue Moon turns 30—and “Orange” gets new name
  • REEL NEW YORK

Blue Moon turns 30—and “Orange” gets new name

By Reel 360 Sep 14, 2025
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod ...
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New York Lottery has more up its sleeve with NYL+
  • Reel Ad of the Week

New York Lottery has more up its sleeve with NYL+

By Colin Costello Sep 12, 2025
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sle...
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Spotify x Nike invites teen girls to find joy in movement
  • SPORTS

Spotify x Nike invites teen girls to find joy in movement

By Reel 360 Sep 11, 2025
Movement is more than exercise—it’s confidence, connection, and a little bit of everyday joy. That’s the premise behind Make Moves, a global partnership from Spotify and ...
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Ford introduces new global campaign – Ready, Set, Ford
  • REEL NEW YORK

Ford introduces new global campaign – Ready, Set, Ford

By Reel 360 Sep 10, 2025
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a marke...
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Merman’s Lev Pakman directs Arch Manning for Warby Parker
  • REEL NEW YORK

Merman’s Lev Pakman directs Arch Manning for Warby Parker

By Reel 360 Sep 10, 2025
“People said I don’t look like your average football player,” says Arch Manning, tossing a ball while sporting glasses in a new commercial for Warby Parker. The playfu...
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Bumble hits the right note with an ode to real connection
  • REEL NEW YORK

Bumble hits the right note with an ode to real connection

By Reel 360 Sep 9, 2025
Following last week’s launch of its new brand platform, For The Love of Love, Bumble has unveiled a powerful film that celebrates real, authentic love—no filters, no gloss,...
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Red Lobster rolls out “Ultimate SpendLESS” Shrimp campaign
  • REEL FLORIDA

Red Lobster rolls out “Ultimate SpendLESS” Shrimp campaign

By Reel 360 Sep 9, 2025
One year after emerging from bankruptcy, Red Lobster is shifting its focus to value with a fresh spin on a fan favorite. The new Ultimate SpendLESS Shrimp pairs three craveable...
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Jordan Love stars in “Go Long” for American Family Insurance
  • REEL MILWAUKEE

Jordan Love stars in “Go Long” for American Family Insurance

By Reel 360 Sep 9, 2025
American Family Insurance is kicking off the 2025 NFL season with a new spot featuring Green Bay Packers quarterback Jordan Love, extending a partnership that began last year a...
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GALE brings back Bailey Dougherty
  • REEL MOVES/NEW YORK

GALE brings back Bailey Dougherty

By Reel 360 Sep 9, 2025
GALE has rehired Bailey Dougherty in a newly created dual role as Chief People and Product Officer, tasking her with advancing the shop’s innovation agenda while strengthenin...
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Brian Cox “Goes to College” nabs an Emmy
  • The Emmys

Brian Cox “Goes to College” nabs an Emmy

By Reel 360 Sep 8, 2025
Brian Cox may have conquered the boardroom in Succession, but now he’s claimed the quad. “Brian Cox Goes to College,” Uber One’s debut campaign for its student membersh...
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American Haiku names Jessica Kingsbery CEO
  • REEL MOVES/NEW YORK

American Haiku names Jessica Kingsbery CEO

By Reel 360 Sep 5, 2025
American Haiku today announced that Jessica Kingsbery has been named its first-ever Chief Executive Officer. In the newly created role, Kingsbery will oversee the agency’s ...
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Timothée Chalamet leads high-octane story for Lucid Gravity
  • Reel Ad of the Week

Timothée Chalamet leads high-octane story for Lucid Gravity

By Reel 360 Sep 5, 2025
Lucid Group, Inc., maker of the world’s most advanced electric vehicles, today unveiled “Driven,” an adrenaline-fueled brand story headlined by Academy Award nominee Timo...
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Nike remixes Just Do It for today’s generation with “Why Do It?”
  • SPORTS

Nike remixes Just Do It for today’s generation with “Why Do It?”

By Colin Costello Sep 4, 2025
Nike is reintroducing “Just Do It” to a new generation with the launch of its latest campaign, “Why Do It?” Designed to meet young athletes where they are, the campaign...
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Jalen Hurts helps power NFL’s “You Better Believe It” anthem
  • Reel Ad of the Week

Jalen Hurts helps power NFL’s “You Better Believe It” anthem

By Colin Costello Sep 4, 2025
The NFL today debuted “You Better Believe It,” a high-energy 2025 Kickoff campaign that fuses live action with artificial intelligence to create an all-32-team fan celebrat...
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Archer keeps it real with first-ever brand campaign
  • REEL LA

Archer keeps it real with first-ever brand campaign

By Reel 360 Sep 4, 2025
Archer, a leading clean-ingredient meat snack brand, is launching its first national brand campaign, “Stick to Real.” In a world that feels increasingly absurd—from overd...
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Wedding Crashers Vince Vaughn, Owen Wilson team with Xfinity
  • Reel Philly

Wedding Crashers Vince Vaughn, Owen Wilson team with Xfinity

By Reel 360 Sep 4, 2025
Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and debut Xfinity’s best destination ...
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