The NFL season is upon us. Thank god! And with that, comes the return of one of our favorite Progressive TV campaigns – “At Home with Baker Mayfield.”
Now in its third season, we pick up right where we left off: with Baker navigating home ownership…in the stadium he lives in. The campaign again provide glimpses of the uniquely relatable, mundane aspects of homeownership – from running out of treats on Halloween, to the time-honored tradition of the exchanging of the Wi-Fi password with guests, to handling a mis-delivered package that belongs to your neighbor (who happens to be a certain famous musician who lives in the Rock and Roll Hall of Fame)
Season three kicks off today, September 9, with two spots,Baker Mayfield Shares Hot Goss andBaker Mayfield Holds A Yard Sale. Watch below:
REELated: Arnold taps into the funny for Progressive small business insurance
“When we kicked off this season, we talked a lot about how the third season is when great shows really find themselves. And, to us, that’s exactly what happened with At Home with Baker. The basic plot is set, the characters have been developed to a certain degree, and now it’s just about great writing and great execution – and maybe a surprise cameo or two thrown in for good measure,” Arnold ECD Sean McBride told Reel 360.
The campaign – which was produced by Arnold using copious precautions for the safety of talent and crew during the pandemic – continues the improv comedy style of previous Progressive ads, while also reiterating Progressive as a top choice for homeowner’s insurance.
Both spots will run through the NFL playoffs on both national TV and digital channels, with new spots rotating in periodically for the duration of the season, in a contextually relevant manner.
CREDITS:
CLIENT: Progressive Insurance
- Jeff Charney, Chief Marketing Officer
- Meghan Walsh, Business Leader of Creative Management
- Jeanine Delsanter, Marketing Manager
- Loretta Czarnomski, Senior Marketing Specialist
- Andrew Christopher, Marketing Specialist
- Matt Dillon, Director of Creative Development
- Bruce Perlman, Integrated Marketing Business Leader
- Lauren Barger, Director, Consumer Marketing Strategy
AGENCY: Arnold Worldwide
- Sean McBride, Chief Creative Director
- Gregg Nelson, SVP Group Creative Director
- Mike Sullivan, SVP Group Creative Director
- Tom Kelly, Creative Director
- Doug Harry, Creative Director
- Diana Friedman, Senior Art Director
- Evan Hohenwarter, Senior Copywriter
- Val Bettini, Chief Client Officer
- Jordan Colleran, VP Marketing Director
- Esther Wang, Senior Marketing Manager
- Danielle Ivicic, VP Head of Business Affairs
- Sean Vernaglia, SVP Executive Producer
- Danielle Balanov, Assistant Producer
- Eric Rubino, Associate Director of Project Management
PRODUCTON:
- Kenny Herzog, Director
- Ralph Laucella, Executive Producer
- Marc Grill, Executive Producer
- Ken Licata, Executive Producer
- Scott Henrickson, Director of Photography
EDIT: Cosmo Street
Aaron Langley, Editor
POST PRODUCTION: Zero VFX
COLOR: Finish Editorial
Rob Bessette
SOUND DESIGN: Soundtrack
Mike Secher
MUSIC: The Ski Team
