Porsche is celebrating 75 years of motorsports history with a new global campaign from its recently appointed AOR, Lola USA, that transforms the automaker’s iconic racing poster art into immersive cinematic worlds.
Titled “75 Years of Racing History,” the campaign marks the first major creative collaboration between Porsche and Lola USA and immediately positions the partnership around craft, legacy, and emotional storytelling instead of traditional automotive spectacle.
At the center of the campaign is a deceptively simple question: Can a dream become a legacy? To answer it, the film literally steps inside decades of Porsche racing posters, bringing the hand-crafted artwork to life frame by frame while tracing the pressure, endurance, obsession, and precision that have defined the brand’s racing DNA since the beginning.
Rather than treating Porsche’s heritage as museum-piece nostalgia, the campaign frames it as something still alive and evolving. That philosophy extended directly into the production itself. Watch below:
“Porsche has always believed that how race cars are made matters just as much as what they become,” said Ayesha Coker, VP of Marketing at Porsche Cars North America. “From the very first sketches to the final product, it’s a brand built by hand and obsessed with every detail.”
Coker noted that the film intentionally mirrored Porsche’s own design philosophy. “We approached this film the same way,” she added. “Every frame was carefully crafted, reimagining these iconic posters by hand to honor their legacy. No shortcuts. No automation. Just the kind of care and discipline that defines Porsche.”
Visually, the spot avoids modern overprocessed racing aesthetics in favor of something more tactile and art-directed, leaning into the texture and romanticism of vintage motorsport culture while still feeling contemporary.
“This film had to be made the same way Porsche makes its cars,” noted Mussashi Shintaku, Creative Director at Lola USA. “With intention, precision, and craft at every step.”
The fully integrated campaign is now rolling out globally across digital, social, broadcast, and additional content extensions, exploring Porsche’s racing legacy through storytelling and design craft.
And in an era where many automotive campaigns chase futuristic tech language and performance metrics, Porsche and Lola USA instead leaned into mythology, artistry, and obsession.
Honestly, it feels less like an ad and more like opening an old racing poster and falling straight through it.
CREDITS:
BRAND: PORSCHE CARS NORTH AMERICA
- President & CEO: Timo Resch
- VP, Marketing: Ayesha Coker
- Director, Marketing Comms: Scott Baker
- Marketing Manager, Branded Entertainment: Scott DeVault
AGENCY: LOLA
- Executive Creative Director: Jason Ashlock
- Creative Director, Copy: Sofia Rosell
- Creative Director, Art: Mussashi Shintaku
- Head of Design: Mitch Horton
- Chief Client Officer: Caroline Jackson
- Business Director: Kelly Preston
- Account Executive: Amanda Killeen
- Group Strategy Director: Stephen House
- Senior Project Manager: Miranda Manziano-Reynolds
PRODUCTION OVERSIGHT: OMNICOM PRODUCTION
- Head of Production: Nick Williams
- Director of Production: Teri Altman
- Producer: Chris Lane
VISUAL EFFECTS, ANIMATION, EDIT: Unsaid
- Director: Doug Bello
- Executive Producer: Keka Petrich
- Producer: Ana Bettoni
SOUND DESIGN & MIX: Mr. Bonx
- Executive Producer: Zach Fortin
- Sound Designer / Mixer: David Wolfe
MUSIC: Quiet City Music + Sound
- Music Composer & Mix: Chris Jordao
- Music Composer: Darren Solomon
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