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Lucie Bourdeu joins Biscuit Filmworks’ global directing roster
  • International

Lucie Bourdeu joins Biscuit Filmworks’ global directing roster

By Reel 360 Dec 7, 2025
Biscuit Filmworks has added rising French director Lucie Bourdeu to its global roster, expanding the company’s rapidly growing bench of cinematic and comedy-driven talent. Kn...
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Sweet Loren’s serves up STFU cookie bliss
  • REEL SAN FRANCISCO

Sweet Loren’s serves up STFU cookie bliss

By Reel 360 Dec 7, 2025
The U.S. bakery market is booming. Analysts expect the category to grow from roughly $81 billion in 2025 to more than $112 billion by 2035, driven by consumers seeking indulgen...
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Johnnie Walker unveils next chapter of Keep Walking campaign
  • International

Johnnie Walker unveils next chapter of Keep Walking campaign

By Reel 360 Dec 2, 2025
Johnnie Walker has introduced the next evolution of its iconic Keep Walking campaign. The new global creative highlights the personal journeys of progress shaping contemporary ...
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Glad and Oscar the Grouch drop trash-filled musical collab
  • Reel Ad of the Week

Glad and Oscar the Grouch drop trash-filled musical collab

By Colin Costello Dec 2, 2025
Glad just dropped the most unexpected and delightful collaboration of the holiday season. The nation’s leading trash bag brand teamed up with the one creature on Earth who t...
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Ad Council x star athletes rally fans for mental health
  • REEL NEW YORK

Ad Council x star athletes rally fans for mental health

By Reel 360 Dec 2, 2025
The Ad Council has implemented a significant expansion of its “Love, Your Mind” campaign, teaming up with 17 professional athletes, leading sports leagues, media partners a...
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Operation Smile reframes surgical scars as symbols of hope
  • Reel Ad of the Week

Operation Smile reframes surgical scars as symbols of hope

By Reel 360 Nov 30, 2025
Operation Smile, the global nonprofit dedicated to expanding access to safe surgical care, today launched Badges of Hope, a worldwide creative campaign reframing surgical scars...
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Square and Entropico celebrate community in Australian docuseries
  • International

Square and Entropico celebrate community in Australian docuseries

By Reel 360 Nov 26, 2025
Looking for your next great restaurant, bar, or neighborhood stroll? Square and Entropico have dropped Good Neighboirs, a three-part docuseries that’s already earning compari...
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McDonald’s opens a portal to The Upside Down in campaign
  • International

McDonald’s opens a portal to The Upside Down in campaign

By Reel 360 Nov 26, 2025
McDonald’s Brazil is pulling fans straight into the Upside Down. To celebrate the final season of Stranger Things, the brand has launched a sweeping, nostalgia-soaked campaig...
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Bradley Cooper takes on football’s tasty conspiracy for Uber Eats
  • Reel Ad of the Week

Bradley Cooper takes on football’s tasty conspiracy for Uber Eats

By Colin Costello Nov 23, 2025
Uber Eats is back with another deliciously unhinged chapter of its “Football Is for Food” campaign, and once again, Bradley "Go Birds" Cooper is the conspiracy theorist Ame...
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Chevrolet debuts new truck anthem during CMA Awards
  • REEL NEW YORK

Chevrolet debuts new truck anthem during CMA Awards

By Reel 360 Nov 19, 2025
Chevrolet is taking center stage tonight during the CMA Awards with the debut of its newest brand anthem, a values-driven tribute to the modern truck driver and the communities...
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404 Innovation Studio names Arthur Lobão as CD
  • International

404 Innovation Studio names Arthur Lobão as CD

By Reel 360 Nov 19, 2025
404 Innovation Studio, part of Galeria Holding, has appointed Arthur Lobão as Creative Director, joining Thayssa Szymanskyj and the creative duo Carlos Yanke and Michelle Goro...
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Tattoo artists say F*ck Cancer to radiation marks with art
  • REEL NEW YORK

Tattoo artists say F*ck Cancer to radiation marks with art

By Reel 360 Nov 19, 2025
Cancer survivors across the country are reclaiming their bodies, and their stories, through The Mark of Life, a new national initiative from Fuck Cancer and creative agency Mis...
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Director Nicolas Heller debuts “26.2,” a love letter to NYC marathon
  • REEL NEW YORK

Director Nicolas Heller debuts “26.2,” a love letter to NYC marathon

By Reel 360 Nov 18, 2025
The TCS New York City Marathon has inspired countless films, photos, and social posts over the years. Still, few capture its soul quite like 26.2, a new short directed by Nicol...
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Anomaly reimagines Tonies as a sound-first World of Play
  • International

Anomaly reimagines Tonies as a sound-first World of Play

By Reel 360 Nov 17, 2025
Tonies, the pioneer of screen-free audio storytelling for kids, is getting a full-scale reboot. Timed to the launch of the next-generation TonieBox2, the brand has unveiled a s...
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American Family Insurance launches five-episode series
  • REEL MILWAUKEE

American Family Insurance launches five-episode series

By Reel 360 Nov 15, 2025
American Family Insurance has spent more than a decade carving its own lane in a category known for slapstick mascots and sight gags. Instead of chasing gimmicks, the brand has...
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ICYMI: The best ads of October
  • Reel Ad of the Week

ICYMI: The best ads of October

By Colin Costello Nov 15, 2025
October came in hot, weird, and wonderfully unhinged, precisely the way the ad gods intended. If September was the warm-up, October said, “Hold my beer… preferably Garage B...
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San Francisco Bay Coffee brews up a tasty whole bean campaign
  • REEL SAN FRANCISCO

San Francisco Bay Coffee brews up a tasty whole bean campaign

By Reel 360 Nov 12, 2025
The U.S. whole bean coffee market is heating up — projected to grow from roughly $8.2 billion in 2025 to nearly $13.9 billion by 2033. Riding that wave, San Francisco Bay Cof...
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Jackson Hole invites travelers to replace tech and ‘Stay Wild’
  • REEL MINNEAPOLIS

Jackson Hole invites travelers to replace tech and ‘Stay Wild’

By Reel 360 Nov 12, 2025
Jackson Hole Travel & Tourism and its longtime agency partner Colle McVoy are back with a new chapter of their award-winning “Stay Wild” platform, a rally cry to close ...
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Shipyard unveils new campaign for San Francisco Ballet
  • REEL SAN FRANCISCO

Shipyard unveils new campaign for San Francisco Ballet

By Reel 360 Nov 10, 2025
The San Francisco Ballet (SF Ballet), one of the world’s most celebrated dance companies, is stepping into a new era, unveiling a sweeping rebrand and a striking new campaign...
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Megan Thee Stallion leads fan symphony for Fanatics Sportsbook
  • REEL NEW YORK

Megan Thee Stallion leads fan symphony for Fanatics Sportsbook

By Reel 360 Nov 10, 2025
Fanatics Sportsbook, America’s fastest-growing sportsbook, is bringing some severe heat to basketball season with a cinematic new campaign starring three-time Grammy Award-wi...
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