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Blue Moon turns 30—and “Orange” gets new name
  • REEL NEW YORK

Blue Moon turns 30—and “Orange” gets new name

By Reel 360 Sep 14, 2025
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod ...
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New York Lottery has more up its sleeve with NYL+
  • Reel Ad of the Week

New York Lottery has more up its sleeve with NYL+

By Colin Costello Sep 12, 2025
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sle...
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Ford introduces new global campaign – Ready, Set, Ford
  • REEL NEW YORK

Ford introduces new global campaign – Ready, Set, Ford

By Reel 360 Sep 10, 2025
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a marke...
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Merman’s Lev Pakman directs Arch Manning for Warby Parker
  • REEL NEW YORK

Merman’s Lev Pakman directs Arch Manning for Warby Parker

By Reel 360 Sep 10, 2025
“People said I don’t look like your average football player,” says Arch Manning, tossing a ball while sporting glasses in a new commercial for Warby Parker. The playfu...
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Bumble hits the right note with an ode to real connection
  • REEL NEW YORK

Bumble hits the right note with an ode to real connection

By Reel 360 Sep 9, 2025
Following last week’s launch of its new brand platform, For The Love of Love, Bumble has unveiled a powerful film that celebrates real, authentic love—no filters, no gloss,...
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Jordan Love stars in “Go Long” for American Family Insurance
  • REEL MILWAUKEE

Jordan Love stars in “Go Long” for American Family Insurance

By Reel 360 Sep 9, 2025
American Family Insurance is kicking off the 2025 NFL season with a new spot featuring Green Bay Packers quarterback Jordan Love, extending a partnership that began last year a...
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From Sin City to Fabulous – Las Vegas introduces new campaign
  • REEL VEGAS

From Sin City to Fabulous – Las Vegas introduces new campaign

By Reel 360 Sep 5, 2025
Since 1959, the “Welcome to Fabulous Las Vegas” sign has greeted more than 1.5 billion visitors. What began as a roadside salutation has become a globally recognized motto...
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Timothée Chalamet leads high-octane story for Lucid Gravity
  • Reel Ad of the Week

Timothée Chalamet leads high-octane story for Lucid Gravity

By Reel 360 Sep 5, 2025
Lucid Group, Inc., maker of the world’s most advanced electric vehicles, today unveiled “Driven,” an adrenaline-fueled brand story headlined by Academy Award nominee Timo...
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Atlanta Mayor’s Office launches digital talk series for Fashion Week
  • REEL ATLANTA

Atlanta Mayor’s Office launches digital talk series for Fashion Week

By Reel 360 Sep 5, 2025
The City of Atlanta Mayor’s Office of Cultural Affairs (OCA) and Atlanta Fashion Week (ATLFW) today announced Independent, a new digital talk series celebrating Atlanta’s t...
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Jalen Hurts helps power NFL’s “You Better Believe It” anthem
  • Reel Ad of the Week

Jalen Hurts helps power NFL’s “You Better Believe It” anthem

By Colin Costello Sep 4, 2025
The NFL today debuted “You Better Believe It,” a high-energy 2025 Kickoff campaign that fuses live action with artificial intelligence to create an all-32-team fan celebrat...
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Archer keeps it real with first-ever brand campaign
  • REEL LA

Archer keeps it real with first-ever brand campaign

By Reel 360 Sep 4, 2025
Archer, a leading clean-ingredient meat snack brand, is launching its first national brand campaign, “Stick to Real.” In a world that feels increasingly absurd—from overd...
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Wedding Crashers Vince Vaughn, Owen Wilson team with Xfinity
  • Reel Philly

Wedding Crashers Vince Vaughn, Owen Wilson team with Xfinity

By Reel 360 Sep 4, 2025
Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and debut Xfinity’s best destination ...
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Farm Rich cooks up new campaign for football season
  • REEL ATLANTA

Farm Rich cooks up new campaign for football season

By Reel 360 Sep 2, 2025
Football season is heating up, and Farm Rich is bringing bold flavor and big personality to game day with its newest advertising campaign, “Now We’re Cookin’.” Inspired...
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Borderlands 4’s ‘Quit Earth’ campaign makes noise
  • REEL LA

Borderlands 4’s ‘Quit Earth’ campaign makes noise

By Reel 360 Aug 31, 2025
The Borderlands 4 “Quit Earth” campaign, dreamt up by Battery, has been making waves this week, thanks to a mysterious global rollout that had fans guessing right up until ...
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Progressive brings back “The Backup” campaign
  • REEL BOSTON

Progressive brings back “The Backup” campaign

By Reel 360 Aug 30, 2025
Progressive Insurance is doubling down on its NFL tie-in, rolling out season two of its “The Backup” campaign — proof that sometimes in football, and in life, you need a ...
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Fanta brings Universal & Blumhouse horror icons to life
  • REEL ATLANTA

Fanta brings Universal & Blumhouse horror icons to life

By Reel 360 Aug 28, 2025
Halloween season just got a whole lot scarier – and sweeter. Fanta has teamed up with Universal Pictures and Blumhouse for a first-of-its-kind global partnership that unites ...
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Brendan Gibbons and Aaron Rosenbloom deliver stark PSA for Phone-Free Schools Movement
  • REEL LA

Brendan Gibbons and Aaron Rosenbloom deliver stark PSA for Phone-Free Schools Movement

By Reel 360 Aug 27, 2025
As students head back to school, the Phone-Free Schools Movement is making a bold statement with a new black-and-white PSA that delivers a sobering look at how smartphones impa...
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Apple helps those with Parkinson’s reclaim creative voice
  • Reel Ad of the Week

Apple helps those with Parkinson’s reclaim creative voice

By Reel 360 Aug 26, 2025
Apple is spotlighting accessibility with a moving new campaign that proves no frame needs to be missed. No Frame Missed, created by TBWA\Media Arts Lab LATAM and directed by Re...
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BRACH’S declares “It’s Candy Corn Season”
  • REEL NEW YORK

BRACH’S declares “It’s Candy Corn Season”

By Reel 360 Aug 26, 2025
Fall just got a new anthem, and it’s sweet. BRACH’S, the maker of America’s #1 Candy Corn, has launched a playful campaign that positions its iconic treat as the unoffici...
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Sarah Jessica Parker leads UGG Autumn/Winter campaign
  • REEL LA

Sarah Jessica Parker leads UGG Autumn/Winter campaign

By Reel 360 Aug 25, 2025
UGG has unveiled its Autumn/Winter 2025 campaign, Iconic From the First Step, with Sarah Jessica Parker front and center. Styled in some of the brand’s most beloved silhouett...
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