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Thing can’t wait to get his thingerprints on Cheetos
  • International

Thing can’t wait to get his thingerprints on Cheetos

By Reel 360 Oct 3, 2025
Snack drama hits Jericho in a new 90-second crossover from PepsiCo Mexico, where the gothic world of Netflix’s Wednesday gets invaded by… a vending machine stuffed with Che...
More »
The Guardian’s “The whole picture” lands in the U.S.
  • REEL NEW YORK

The Guardian’s “The whole picture” lands in the U.S.

By Colin Costello Oct 1, 2025
The Guardian is making a serious play for American attention with its first major U.S. brand campaign, a four-week burst built around an explicit promise: The whole picture. Cr...
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eBay rolls out “eBay Stories,” a global brand push
  • REEL NEW YORK

eBay rolls out “eBay Stories,” a global brand push

By Reel 360 Oct 1, 2025
eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’...
More »
New GODIVA spot with Leighton Meester is a “Masterpiece”
  • REEL LA

New GODIVA spot with Leighton Meester is a “Masterpiece”

By Reel 360 Oct 1, 2025
For the latest addition to their Masterpiece campaign, GODIVA turned to agency Lippe Taylor, production company Fela, and actress and singer Leighton Meester (Gossip Girl)....
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Surfrider flips shocking LA billboards into a call to action
  • REEL LA

Surfrider flips shocking LA billboards into a call to action

By Reel 360 Sep 29, 2025
Last week, Los Angeles drivers saw a wave of eyebrow-raising billboards with URLs like suck-it-sea-otters.org and please-poison-us-with-microplastics.org. The fake caused a dar...
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New campaign elevates what’s next for Palisade Hyundai owners
  • REEL LA

New campaign elevates what’s next for Palisade Hyundai owners

By Reel 360 Sep 26, 2025
Hyundai leans into culture-forward storytelling with “Elevating What’s Next,” a new bilingual campaign launching the 2026 Palisade Hybrid and targeting modern Latino fami...
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Kia couple keeps rolling in part two of Sportage campaign
  • REEL LA

Kia couple keeps rolling in part two of Sportage campaign

By Reel 360 Sep 26, 2025
Kia America is keeping the road trip vibes alive with the second installment of its two-part creative campaign for the 2026 Sportage, this time spotlighting the powerful Sporta...
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Stanley Brock signs with Biscuit Filmworks
  • International

Stanley Brock signs with Biscuit Filmworks

By Reel 360 Sep 25, 2025
Biscuit Filmworks has added rising writer-director Stanley Brock to its roster, tapping a filmmaker whose deadpan humor, sharp casting, and design-driven visuals have made him ...
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Eagles superfan, Bradley Cooper, tackles food conspiracy for Uber Eats
  • Reel Ad of the Week

Eagles superfan, Bradley Cooper, tackles food conspiracy for Uber Eats

By Colin Costello Sep 24, 2025
Football is back and so is Uber Eats' ridiculously funny conspiracy campaign starring one of Philadelphia’s proudest fans, Bradley Cooper. The Oscar-winning actor fronts the ...
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There’s a new Affleck in the Dunkin-verse—and it ain’t Ben
  • REEL BOSTON

There’s a new Affleck in the Dunkin-verse—and it ain’t Ben

By Colin Costello Sep 23, 2025
Move over, Batfleck. There’s a fresh Affleck grabbing screen time (and a coffee) at Dunkin’. Jen Affleck, the breakout from Hulu’s Secret Lives of Mormon Wives who went v...
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Cologuard turns fright into funny with Matthew Lillard
  • REEL NEW YORK

Cologuard turns fright into funny with Matthew Lillard

By Reel 360 Sep 23, 2025
The latest spot from Cologuard swaps jump scares for belly laughs, using classic horror language to make colon cancer screening feel stigma-free and straightforward. Directed b...
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ICYMI: The Best Ads of August
  • Reel Ad of the Week

ICYMI: The Best Ads of August

By Colin Costello Sep 23, 2025
August 2025 delivered one of the most eclectic mixes of brand storytelling we’ve seen all year. From insurance companies leaning on NFL quarterbacks to Nike turning football ...
More »
Colin Costello wins Gather Contest with Maison Huis juicer spot
  • REEL LA

Colin Costello wins Gather Contest with Maison Huis juicer spot

by Lexi Carson Sep 22, 2025
Los Angeles-based writer-director Colin Francis Costello has another win to add to his reel. Costello and his Ela Road Films team just took home the top prize from the Gather C...
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“Got Milk?” celebrates 30 years
  • REEL LA

“Got Milk?” celebrates 30 years

By Reel 360 Sep 17, 2025
Thirty years after the milk mustache first became a pop culture phenomenon, the California Milk Processor Board (CMPB) is reimagining its iconic “Got Milk?” campaign for a ...
More »
Topgolf launches new “Topgolf Has Football” campaign
  • REEL NEW YORK

Topgolf launches new “Topgolf Has Football” campaign

By Reel 360 Sep 16, 2025
Topgolf is doubling down on fun this fall. The brand today unveiled a new campaign, developed in partnership with creative agency of record Anomaly, that puts one message front...
More »
Blue Moon turns 30—and “Orange” gets new name
  • REEL NEW YORK

Blue Moon turns 30—and “Orange” gets new name

By Reel 360 Sep 14, 2025
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod ...
More »
New York Lottery has more up its sleeve with NYL+
  • Reel Ad of the Week

New York Lottery has more up its sleeve with NYL+

By Colin Costello Sep 12, 2025
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sle...
More »
Ford introduces new global campaign – Ready, Set, Ford
  • REEL NEW YORK

Ford introduces new global campaign – Ready, Set, Ford

By Reel 360 Sep 10, 2025
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a marke...
More »
Merman’s Lev Pakman directs Arch Manning for Warby Parker
  • REEL NEW YORK

Merman’s Lev Pakman directs Arch Manning for Warby Parker

By Reel 360 Sep 10, 2025
“People said I don’t look like your average football player,” says Arch Manning, tossing a ball while sporting glasses in a new commercial for Warby Parker. The playfu...
More »
Bumble hits the right note with an ode to real connection
  • REEL NEW YORK

Bumble hits the right note with an ode to real connection

By Reel 360 Sep 9, 2025
Following last week’s launch of its new brand platform, For The Love of Love, Bumble has unveiled a powerful film that celebrates real, authentic love—no filters, no gloss,...
More »

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