Some collaborations feel manufactured. Others feel inevitable. The latter is the case for the Reese's Oreo Cup, the fan-requested mashup that united America's best-selling cand...
Legal advertising isn't exactly known for subtlety. It's a category dominated by stern attorneys, dramatic testimonials and endless promises to "fight for you." Morgan & Mo...
As football fandom continues to reshape consumer culture, La-Z-Boy is betting that the next coveted piece of memorabilia won't hang in a closet; it'll sit in the middle of the ...
Samsung expanded its partnership with Sony Pictures' Spider-Man: Brand New Day by bringing fan-favorite Jacob Batalon into Team Galaxy and launching a cinematic campaign that b...
If you've ever watched a group trip die in the group chat, KAYAK has a message for that one friend who never commits. The travel platform has teamed with lead agency Rethink to...
Progressive is taking an unexpected turn with one of advertising's most beloved recurring characters. In the latest installment of its long-running Dr. Rick campaign from agenc...
Coffee mate is embracing the language of modern dating with the launch of Situation-Sip, a limited-edition mixed fruit-flavored creamer promoted through a tongue-in-cheek campa...
Constant Contact is making its biggest brand statement in years with the launch of "Great Needs Great," a national campaign that repositions the company from an email marketing...
Noom is putting long-term behavior change at the center of the GLP-1 conversation with "Lose for Keeps," a new national campaign starring actress Rebel Wilson (Pitch Perfect, B...
Patrick Mahomes has found another way around the NFL’s ban on active players endorsing alcoholic beverages. In “Mahomeses,” a new Coors Light campaign from Mischief @ No ...
A new disability-led stock photography platform is giving advertisers, marketers and creatives access to more authentic images of disabled people, for free. LaVant Consulting a...
How do you convince people that talking to AI has finally become natural? If you're OpenAI, you don't start with engineers or influencers. You hand the microphone to Grandma.
...
White Castle is bringing Sliders into the studio. The family-owned fast-food brand has partnered with SoundCloud on a new social content series featuring rising hip-hop artist ...
Forget lockers, hall passes, and cafeteria clichés. For its 2026 back-to-school campaign, Journeys is reimagining the first day of school through the dreamlike lens of a music...
Lexus is shifting the conversation away from horsepower, specs, and machinery and toward something more personal: how a vehicle makes you feel.
That idea is at the center of...
Farmers Insurance is putting clarity at the center of a major new brand platform and enterprise-wide rebrand designed to make coverage easier for consumers to understand.
Cr...
Could smell be the next frontier in out-of-home advertising? This summer, goodwipes and Quan Media Group are putting that question to the test with a multi-sensory activation o...
Kia America is going small by thinking big. The automaker has launched a new 360-degree campaign for the all-new 2027 Kia Seltos, and the work from longtime creative agency Dav...
Bath & Body Works is leaning into fruit, fragrance, and a little millennial nostalgia with the launch of Fruit Fusion, a new body care franchise supported by one of the bra...
SKYN is giving soccer analysis a more intimate twist. The brand has launched Heat Map, the second chapter in its summer campaign, reimagining one of soccer broadcasting’s mos...
