The week of April 13 to 20 marks International Dark Sky Week, a global effort to celebrate the night while raising awareness around light pollution, energy waste, and the prote...
I haven't laughed this hard at a campaign in a looooooong time. Whole Moon is leaning into taste and attitude with “Straight Up Good,” a new national campaign designed to p...
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann.
...
Victim Services Toronto is scaling its “Ask for Angela” initiative across the city with a new multi-channel campaign developed in partnership with 72andSunny Toronto.
Th...
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spo...
Pacifico is leaning hard into its most recognizable asset, its signature yellow, in a new campaign from Day One Agency that turns the color into a full-blown mindset.
Titled...
Isn’t it nice to know some things are still real? In a world flooded with fakes, replicas, and increasingly flawless simulations, authenticity is becoming harder to find, and...
Naturium is turning a daily routine into something more meaningful with its new campaign, Good Chemistry Starts in the Shower, created in partnership with Day One Agency.
Th...
Natural Balance is going where most pet brands politely refuse to go. With its new campaign, That’s Good Sh*t, created in partnership with FUNDAY, the limited ingredient pet ...
Amazon is having some fun with inconvenience. In its latest campaign, Save the Everyday, the brand leans all the way into cinematic storytelling with a hero film titled The Goo...
Colgate is reframing the role of a smile in its latest campaign, Your Smile Is Your Strength, which connects everyday routines to something deeper: resilience.
Developed wit...
Sprite is making a major global reset play. The Coca-Cola-owned brand has unveiled “It’s That Fresh,” a sweeping new platform rolling out across 180 markets, designed to ...
Wayne State University is widening the lens on its brand with a new campaign, Warrior Strong Is ___, shifting the conversation from recruitment to real-world impact across Mich...
Some campaigns sell. This one stops you cold. For the first time in the English language, there is now a word for a parent who has lost a child. It’s called ollipsent. And on...
Take something simple. Make it unforgettable. Then hand it to Frankenstein director, Guillermo del Toro. That’s the thinking behind the latest global campaign from PATRÓN,...
Nestlé’s natural bliss is brewing up a new chapter for coffee lovers with the launch of Unexplainably Blissful, a new creative platform designed to bring unexpected delight ...
For Jameson Irish Whiskey, celebrating St. Patrick’s Day should not be limited to just one day. With a new campaign created by Ogilvy New York, the brand is expanding the hol...
St. Patrick’s Day has long been dominated by one iconic drink: stout. But Kahlúa is offering a different kind of black and creamy option this year. With help from Wieden+Ken...
Chipotle is turning back the clock to one of the internet’s most memorable viral moments. With help from Day One Agency, the brand is reviving its fan favorite “Tatted Like...
Uber is taking a different approach to St. Patrick’s Day marketing this year. Instead of encouraging revelers to stay out longer, the ride-sharing company is celebrating the ...
