Gap is leaning hard into generational cool for Fall/Winter 2025. The brand’s third GapStudio collection (out Oct. 2) arrived with a campaign starring Gwyneth Paltrow and her daughter Apple Martin—shot by Mario Sorrenti with creative direction from Zac Posen, Gap Inc.’s EVP and Creative Director.
Alastair McKimm handled fashion and image direction, while a short film by LOOK & Julian Klincewicz deepens the story: a shared closet where Apple raids her mom’s ’90s wardrobe and makes it her own.
“Gap has always bridged generations and shaped culture,” said Mark Breitbard, President & CEO of Gap. “Partnering with Gwyneth and Apple continues that legacy.” Posen adds, “This campaign is about connection through style—how pieces get borrowed, reinterpreted, and made personal,” citing a ’90s New York energy—elegance with edge—as the collection’s north star. Take a look below:
For Gwyneth, the collaboration feels personal: “Gap has always been part of my family’s life… Zac has brought a fresh perspective that makes the brand more wearable than ever.” Apple echoes the nostalgia: “I grew up in Gap Kids, and I’ve loved clothes since I was that age.”
Designed by Posen, GapStudio FW25 Collection 03 blends ’60s romantic futurism with downtown ’90s minimalism across 38 elevated, mix-and-match pieces. Expect anatomical seaming, sculptural denim, and fluid satin across a refined palette of deep blues, nuanced neutrals, crisp white, and soft rose.
Highlights (select pricing):
- Sculptural Denim: Seamed Icon Denim Jacket ($148); High-Rise Seamed Boot Jeans ($168); Seamed Denim Midi Shirtdress ($298); Cap-Sleeve Midi ($178) and Midi Dress ($198).
- Satin & Knits: Satin Midi ($118) and Slip Maxi ($128); Knit Crop Cardigans ($148) paired with Poplin Bow Shirt ($128), Poplin Bodysuit ($98), Pointelle Bodysuits ($98), Sheer Turtlenecks ($54).
- Shirting Redux: Poplin Belted Maxi Shirtdress ($178) in White, Navy, Khaki.
- Gloss & Edge: Vegan Patent Crop Jacket ($228) and Mini ($118) with oversized hardware.
- Textured Denim: Cropped Jackets ($228), Low-Rise Denim ($128), and a Mini ($118) with needle-punch, tweed-like texture.
GapStudio Fall/Winter 2025 Collection 03 dropped October 2 in select U.S. and international stores and at gap.com—a polished capsule built to live, be remembered, and get reimagined from one generation to the next.
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