Snack drama hits Jericho in a new 90-second crossover from PepsiCo Mexico, where the gothic world of Netflix’s Wednesday gets invaded by… a vending machine stuffed with Cheetos. The star this time is Thing, the show’s famously nimble disembodied hand, suddenly faced with its most formidable foe yet: cracking open a crinkly bag of Cheetos using just four fingers and a thumb.
The campaign mantra, “Anything for Cheetos,” plays out as a slapstick quest—Thing will go to ridiculous lengths to feed the craving. Directed by Nicolás Pérez Veiga through Primo for Isla Mexico, the film leans heavily into cinematic texture, with post-production by Mirada (the shop tied to the original series) to capture the show’s eerie polish. Watch below:
Adding to the vibe: a moody soundtrack, anchored by the legendary Chavela Vargas singing La Llorona, which gives the cheesy caper a deliciously haunted edge.
This isn’t the first collab between the orange dust and the dark queen. Cheetos and Wednesday have been playing together around Season 2 since July—remember the Times Square stunt where Thing left neon “Thingerprints” all over Manhattan? Consider this the crunchy sequel.
CREDITS:
BRAND: PepsiCo, Cheetos
- Sr. Marketing Director – Doritos, Cheetos & Flamin’ Hot: Daniel Díaz
- Marketing Group Manager – Cheetos, Chocotella & Innovation: Cynthia Juárez
- Marketing Brand Manager – Cheetos: Diego Cortés
- Brand Analyst – Cheetos: Majo Millán
- Brand Programs & Partnerships Grouper: Nadia Gómez
- Brand Programs & Partnerships Manager: Humberto Hadad
- Brand Programs & Partnerships Sr. Coordinator: Yessica Trejo
- Brand Production Team: Salomón Levy, Melissa Hernández Vega, Missael Arias
AGENCY: Isla Ciudad de México
- Chief Creative Officers: Ariel Serkin, Rodrigo Grau
- Chief Strategy Officer: Mariano Serkin
- Chief Operating Officer: Ignacio González
- Executive Creative Directors: Rodrigo Greco, Mariano Gamba
- Creative Directors: Nicolás Trapanese, Santiago Estévez
- Head of Production: Coqui Gimenez Uriburu
- Managing Director: Victoria Clucellas
- Head of Design: Alejandro Stea
- Design Lead: Ignacio Abal
- Grouper PM Sr: Nicole de la Torre
- Grouper PM Sr: Karen Cortés
- Grouper PM: Rocío Sandoval
- Project Manager: Daniela Galindo
- Head of Media: Suyin Barrios, Aleida Torres
- Content Manager: Orlando Castro
- Head of Strategy: Itzel Elorza
- Digital Planner: Gustavo Gallardo
PRODUCTION COMPANY: Primo Content
- Director: Nico Perez Veiga
- Managing Director: Jaime Vidal
- Executive Producer: Trinidad Fecchino
- Executive Producer Coordinator: Cesar Sanchez
- Line Producer: Pato López
- Director of Photography: Enzo Codaro
- Production Designer: Pastora Orozco
- Costume Designer: Lorena Ledezma
- Makeup & Hair: Alicia Spears
- Makeup & Prosthetics: Rie Gibson
- Head On-Set Supervisor: Jesse Kawzenuk
POST
- Post Production Coordinator (Mexico): ELLASPOST / Daniela Balcazar
- Post Production Coordinator (Argentina): Sebastian Lopez
- Editors: Paula Baialardo, Carlos Rogelio Cepeda Ruiz
- Color Grading: COMPANY3 / Kath Raisch
- Music: PAPAMUSIC
- Sound Design: Portaestudio.tv
VFX: MIRADA
- Chief Creative Officer: Mathew Miguel Cullen
- EVP / Executive Producer: Anna Joseph
- Executive Producer: Sean Barney
- Head of Design & Post Production: Eric Zapakin
- Executive Creative Director: Robin Resella
- Senior Producer: Amir Noorani
- VFX / CG Supervisors: Bryant Reif, John Cherniack
- On-Set VFX Supervisor: Thomas Boda
- Editorial Support: Darren Richmond
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