Home Depot has appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. Ad Age was the first to break the news. The announcement follows the home improvement center’s decision to go with Omnicom Media Group’s OMD as U.S. media agency of record in January. The decision … Continue reading “BBDO has the tools for Home Depot”
BBDO San Francisco announced a new leadership team today in Kelly Johnson as Chief Executive Officer and Thiago Cruz as Chief Creative Officer. Johnson joins from her most recent post as President of 215 McCann, where she has spent the past eight years leading brands such as LinkedIn, Workday, Xbox, Minecraft, Hulu, Pandora and the SF Giants. Her experience … Continue reading “BBDO announces leadership moves”
Friend:DS is the first application with artificial intelligence that, thanks to its analysis of language and writing cadence, connects people with the same affinities. In a test, volunteers verified that the application was 99% effective. The application, developed by Glassworks, arose from a premise: one of the most popular ways of meeting people today is through applications, … Continue reading “Contrapunto BBDO creates new AI-powered app”
BBDO Minneapolis has named Sue Batterton as the agency’s new Executive Creative Director. According to a statement from a spokesperson, Batterton will be responsible for the agency’s creative output. “There was a lot of interest in this position,” said Neil White, BBDO MPLS’ President and CEO. “Sue’s passion for the work, her proven ability to … Continue reading “BBDO MPLS names Sue Batterton ECD”
This Black History Month, and coinciding with Valentine’s Day, The King Center for Nonviolent Social Change is reimagining love to mean something much more than just romance. “BE LOVE” urges people to look at love in another light – as a powerful force for good, advancing justice for all. Inspired by the words of Dr. Martin Luther King Jr. “Power … Continue reading “King Center, BBDO reimagine love for BHM”
Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”
Fresh off the heels of last week’s inauguration, where we witnessed history as the first female Vice President was sworn into office, She Should Run is launching its newest campaign titled “Change Is Her(e).” The time has ever been better to rally support for the nonpartisan, nonprofit, working to dramatically increase the number of women … Continue reading “She Should Run, BBDO launch “Change is Her(e)””
Just in time for the holidays, ServiceNow is launching its latest campaign, “Let’s workflow it,” featuring the “CEO of the North Pole” himself!“Let’s workflow it” is a call to action for C-suite everywhere to see what’s possible when digital workflows help simplify the complexities in their businesses. In 2020, businesses have faced significant challenges – from adapting to … Continue reading “BBDO and ServiceNow launch holiday campaign”
As Americans (looking at you Orange County, Florida and Texas) continue to debate the effectiveness of face masks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of Hormel Black Label Bacon to introduce Hormel Black Label Breathable Bacon. This ain’t just … Continue reading “Hormel, BBDO launch Black label bacon-scented mask”
Dedicated to their mission of ending the sexual exploitation of minors, Street Grace, along with creative partner BBDO, is meeting young people on the one platform where they are spending more and more of their time: TikTok. With many families spending much more time at home, and online, and with societal pressures amassing, the threat of human trafficking has heightened. In the first … Continue reading “BBDO, Street Grace use TikTok to stop predators”
The Reel 360 team loves all things Fall. Pumpkin spice everywhere. And definitely the fashion. It’s our time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment big or small by dressing a little extra and showing-off their personal style. With an incredible assortment of must-have curated fashion … Continue reading “BBDO, Macy’s want you to love what you wear”
On Saturday, September 19, Sandy Hook Promise, Smuggler Productions, and BBDO New York were honored with the prestigious Emmy Award for Outstanding Commercial of 2019 for “Back-to-School Essentials,” the short film that gives voices to students’ fears that school shootings have become the new normal. The Television Academy of Arts and Sciences selected this PSA over … Continue reading “BBDO, Smuggler win Emmy for ‘Back to School Essentials’”
One of the more challenging aspects of social distancing and working from home is the lack of social contact. At times, it really does feel like we’re living in the world of The Walking Dead or I Am Legend. Human contact, or the lack of it, can lead to severe depression and even worse in … Continue reading “BBDO Atlanta really loves someone that lives here”
BBDO Worldwide announced today that Jason Rosario has been hired as Chief Diversity, Equity, and Inclusion Officer. Rosario brings over 14 years of experience, and a track record for driving change. Rosario will be based in New York, report to BBDO Worldwide President & CEO, Andrew Robertson, and partner with senior leadership to impact agency diversity policy and … Continue reading “Jason Rosario named BBDO Chief Diversity Officer”
AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. This time, Lily is shown back in an AT&T store and making a big deal about … Continue reading “AT&T and Lily return in first 5G campaign from BBDO”
Congratulations to our friends at BBDO. Today, Cannes Lions has named BBDO the Network of the Decade in a new report. The Lions Creativity Report of the Decade is the first of its kind in Cannes Lions’ history, recognizing sustained creative excellence over the last 10 years. The report celebrates the companies that have produced … Continue reading “BBDO named Cannes Lions Network Of The Decade”
Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”
Got a fear of heights? Turn to the next article now. Still here? Okay. You were warned. Proximity Russia, a part of BBDO Group, and MediaWise agencies have launched an OLV powered by high-octane creative for Clarins, a French luxury skin care, cosmetics and perfume company. Let’s cut to the chase – the spot is … Continue reading “New BBDO Group Russia OLV addresses fear of heights”
Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet Celebration … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”
Now, this is a pivot. Cloud-based platform ServiceNow which enables digital workflow, has with the help of creative agency partner, BBDO San Francisco, been able to adapt to COVID-19-induced #WFH and produce new commercial content while adhering to social distancing and overall health guidelines. The new TVC, both strategic and humorous, reflects how the company … Continue reading “ServiceNow, BBDO reinvent spot for new normal”
