| Reel 360 – At the intersection of Advertising, Entertainment, Media and Production
Reel 360 is a daily digital trade magazine that covers the national news on all aspects of advertising, film, TV, media, music, entertainment. The content is original, written by industry experts and contributing Op Eds
1+ Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”
1+ Got a fear of heights? Turn to the next article now. Still here? Okay. You were warned. Proximity Russia, a part of BBDO Group, and MediaWise agencies have launched an OLV powered by high-octane creative for Clarins, a French luxury skin care, cosmetics and perfume company. Let’s cut to the chase – the spot … Continue reading “New BBDO Group Russia OLV addresses fear of heights”
1+ Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”
1+ Now, this is a pivot. Cloud-based platform ServiceNow which enables digital workflow, has with the help of creative agency partner, BBDO San Francisco, been able to adapt to COVID-19-induced #WFH and produce new commercial content while adhering to social distancing and overall health guidelines. The new TVC, both strategic and humorous, reflects how the … Continue reading “ServiceNow, BBDO reinvent spot for new normal”
1+ Now that Omnicom has mandated its agencies’ employees work from home, BBDO has launched a new initiative to help its team cope with the new —something to help their people continue to feel inspired/motivated to do the best they can, from wherever they are. A simple microsite went live yesterday, bbdoyourhome.com, where every employee … Continue reading “The New Normal – BBDO embraces the home office”
2+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. Susan Treacy is an Executive Creative Director at … Continue reading “Susan Treacy, Executive Creative Director Energy BBDO”
1+ Global CCO at Leo Burnett and CCO at Publicis Communications North America, Liz Taylor and Energy BBDO’s SVP and ECD, Iona Filip, will represent Chicago as judges for the global Gerety Awards. The awards, now in its second year was founded by Epica Awards alumni Lucía Ongay and Joe Brooks. Lizette Williams, head of cultural engagement and … Continue reading “Burnett’s Taylor, BBDO’s Filip among Gerety judges”
4+ Advertisers are going bananas over parodying banana art. You know the one – Comedian created by Maurizio Cattelan that sold for $120,000 at Art Basel in Miami Beach. Last week, sister outlet Reel Chicago reported on FCB creating a parody for client Glad and their Flex n’ Seal bag. Art Basel is an annual … Continue reading “BBDO latest agency to get in on the banana action”
2+ Energy BBDO announced today that Jeff Adkins, currently EVP and Managing Director, is being promoted to President and CEO of the agency beginning January 1, 2020. He succeeds Tonise Paul, who will become Chairman. Adkins joined Energy BBDO in 2002 from EuroRSCG (now Havas). Over the years, he has served as Client Service Director, … Continue reading “Tonise Paul becomes Chairman of Energy BBDO”
3+ November is National Adoption Month – and National Adoption Day is on Nov 23. In honor of this, Energy BBDO has teamed with not-for-profit, non-religiously affiliated adoption agency, The Cradle, to help eradicate an associated stigma. While children and families are celebrated globally when it comes to being adopted, there is still a great … Continue reading “Energy BBDO rocks The Cradle for Adoption Month”
3+ Take that, Andrés Ordóñez. Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Ordóñez, to win Brown-Forman’s global creative. The review was handled by AAR Partners. According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as … Continue reading “Energy BBDO beats former boss for Brown-Foreman win”
3+ For the first time ever, Bayer’s Alka-Seltzer and Alka-Seltzer Plus have come together to launch a universal brand platform focusing on a key benefit that both products share: amazingly fast relief. If you’ve never needed one after an iconic Optimus or AICP party, Alka-Seltzer is used to treat gastrointestinal issues like heartburn, acid indigestion, … Continue reading “Energy BBDO gets to heart of the matter w/Alka-Seltzer”
1+ Online real estate portal Zap, from Grupo Zap, has launched ‘The First Time in a New Home is Epic,’ a comical campaign from Energy BBDO, Brasil. Directed by Clemente of Iconoclast, the spots celebrate the first day-to-day moments enjoyed by those who have just moved into a new house – whether it be putting … Continue reading “Energy BBDO launches “epic” campaign for Zap”
3+ Apparently the first-ever National Period Day happened on October 19. Before the tasteless jokes start flowing, consider the sobering idea that is actually inspiring this. According to their client, global non-profit PERIOD, 35 US States still have a sales tax on period products considering them non-essential items. One in four women struggle to afford … Continue reading “BBDO San Fran, PERIOD see red for Period Day”
1+ The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”
