INTERVIEW: Martin Agency team dissects The GEICO Gecko

When I was first drawn to advertising part of the lure was the idea of creating an iconic spokesperson for a brand. I had always admired Tony the Tiger, Mr. Whipple, Clara “Where’s the beef?” Peller and even Cora from Maxwell House. I so desired to create someone who would have staying power and become … Continue reading “INTERVIEW: Martin Agency team dissects The GEICO Gecko”

CarMax, Martin Agency want us to love our car

Pandemic perceptions aren’t necessarily reality. However, many of us DO feel stagnate. Spending days… heck weeks… in lockdown, cause small moves to suddenly have enormous impact. CarMax would argue some of the most magnanimous inventions of all time were simple: the built-in wine holder for showers, the Slanket, Saucemoto. Honestly, the wine holder is a … Continue reading “CarMax, Martin Agency want us to love our car”

Kia puts the power of silence on display with NASCAR driver Kris Martin

What comes to mind when you think of the power of a performance vehicle? It could be its loud, revving engines and tiny frame. Or the cacophony of rumbles and roars. That’s not the case with the all-electric Kia EV6 GT— its high-speed 576 HP engine doesn’t need to make a lot of noise to … Continue reading “Kia puts the power of silence on display with NASCAR driver Kris Martin”

Miniac launches hybrid creative/production agency

John Pina and Stephen Roesler, partners in the bi-coastal production company Miniac Films, have launched Miniac, a new hybrid creative and production agency that specializes in working with brand-side in-house departments, can be found online at www.miniac.com.  As in-housing grows in the advertising world and big marketers are taking on the tasks their roster of ad … Continue reading “Miniac launches hybrid creative/production agency”

Martin Werner directs Leonardo DiCaprio in Fiat

Bacon’s Martin Werner has directed a new Fiat electric car spot, “The Driver,” starring Leonardo DiCaprio. Created by Leo Burnett Italy, and produced by Movie Magic, DiCaprio has just wrapped shooting for the day on a movie set. As he gets into the new Fiat, his driver balks at getting in. But his attitude quickly … Continue reading “Martin Werner directs Leonardo DiCaprio in Fiat”

Award-winning agency vets drive launch of hybrid company Rideview

Driven by a lifelong passion for cars and a desire to steer automotive content in thrilling new directions, award-winning agency standouts Yates Holley and John Kim have announced the launch of Los Angeles-based hybrid company, Rideview. Fueled by a mission to become a one-stop-shop for automotive art direction and visualization, Rideview offers services including visual effects, … Continue reading “Award-winning agency vets drive launch of hybrid company Rideview”

m ss ng p eces: Kelly Martin joins as Executive Producer

Bicoastal production studio m ss ng p eces today announced the hiring of Kelly Martin as Executive Producer, based in Los Angeles. A skilled producer with extensive international experience, Martin has worked across commercials, branded content, live events, and long-form documentary projects. Martin joins m ss ng p eces following two years as Head of … Continue reading “m ss ng p eces: Kelly Martin joins as Executive Producer”

Makiné joins multicultural agency vaccine coalition

Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated COVID-19 vaccine awareness and acceptance campaign called “IT’S TIME LOS ANGELES,” which aims to increase the rate of vaccinations for Los Angeles’s hardest-hit communities, including Latino, African American, and Asian American and Pacific Islander (AAPI) populations. Commissioned … Continue reading “Makiné joins multicultural agency vaccine coalition”

Usher, Remy Martin give us history lesson

Music truly does mix Remy Martin Cognac. Grammy Award-winning artist Usher, Remy Martin Cognac, and Believe Media Director Jake Nava take us on a century-long journey that starts with African-American soldiers stationed in the heart of France during World War I, and the fusion of music and culture that followed after. Watch the video, created … Continue reading “Usher, Remy Martin give us history lesson”

AXE refreshes dating game with creative from Martin

Heard of The New AXE Effect? How could you if it’s just getting introduced? The #1 men’s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot, “The Walk,” that illustrates how guys can spark attraction anywhere. The brand is committed to sparking attraction for all by breaking … Continue reading “AXE refreshes dating game with creative from Martin”

BBDO wins “Agency of the Year” at 2020 Webbys

Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet Celebration … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”

Ogilvy, Martin, Leonardo latest to reduce numbers

The devastating effects of coronavirus COVID-19 continue to impact agencies across the United States. Ogilvy, which has 132 offices in 82 countries, is the latest agency to go through a series of layoffs and furloughs in the United States. The agency has 10,000 employees according to Linkedin. In a statement, an Ogilvy spokesperson confirmed that … Continue reading “Ogilvy, Martin, Leonardo latest to reduce numbers”

Will Jonah Hill flake on Martin Scorsese in Coke ad?

Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot from … Continue reading “Will Jonah Hill flake on Martin Scorsese in Coke ad?”

McCann recognized as most-innovative agency by Adweek

Wins the top Gravity Award and most honors at Adweek’s Project Isaac Awards   McCann has been recognized as the most innovative agency at Adweek’s 2018 Project Isaac Awards, receiving both the most awards in total and the best-in-show Gravity Award for National Geographic’s “Astronaut Reality Helmet.” This is the second time in three years … Continue reading “McCann recognized as most-innovative agency by Adweek”

mcgarrybowen acquires digital agency, Swirl

Dentsu Aegis Network announced the acquisition of Swirl, one of the leading independent digital marketing firms on the West Coast. Swirl will become part of global award-winning creative agency mcgarrybowen, expanding the 15-year-old agency’s capabilities in both digital and social-first marketing, branded content, and eCRM. Following the acquisition, Swirl will be named Swirl mcgarrybowen. Based … Continue reading “mcgarrybowen acquires digital agency, Swirl”

AAF, IHeartMedia launch podcast series

The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the launch of a new podcast series – Future Legends of Advertising – co-produced by iHeartMedia and Known.  The podcast is being launched on the occasion of the 30th anniversary of the AAF Advertising Hall of Achievement (AHOA) and will pair advertising luminaries … Continue reading “AAF, IHeartMedia launch podcast series”

Kristen Cavallo rises to Global CEO, MullenLowe

Interpublic Group has announced that Kristen Cavallo, CEO of The Martin Agency, has been promoted to global CEO of MullenLowe Group. She will also continue in her role as CEO at The Martin Agency. As Kristen assumes the global CEO role at MullenLowe Group, she will continue to report to Alex Leikikh, who remains chairman, MullenLowe … Continue reading “Kristen Cavallo rises to Global CEO, MullenLowe”

Rafa Nadal stars in Santander’s new campaign

With the US Open set to begin on August 29 in Flushing Queens, Santander Bank is serving up a tennis-inspired campaign including a new 60-second spot, “What Would Rafa Do?” The new ad brings to life the Spanish tennis legend’s, Rafa Nadal, story of grit, perseverance and determination while highlighting Santander’s own commitment to helping people … Continue reading “Rafa Nadal stars in Santander’s new campaign”

AAF announces 8 inductees for 30th AHOA celebration

The American Advertising Federation (AAF), the “unifying voice in advertising,” announced today that it will induct eight new honorees into its Advertising Hall of Achievement (AHOA).  The AHOA celebrates those individuals 40 years of age or under who are helping to lead the industry forward.  AAF ceremonies will take place on November 16, 2022, at … Continue reading “AAF announces 8 inductees for 30th AHOA celebration”

Cannes Lions: Agencies react to Scotus decision

Friday morning, SCOTUS issued its most consequential decision in decades by overturning the landmark decision Roe v. Wade. The devastating blow not only shook the United States, but is being felt across the world – most notably at Cannes Lions International Festival of Creativity. In May, court’s opinion, drafted by Justice Samuel Alito was leaked to … Continue reading “Cannes Lions: Agencies react to Scotus decision”