CarMax, Martin Agency want us to love our car

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(Trio of new spots from CarMax want us to love our car)

Pandemic perceptions aren’t necessarily reality. However, many of us DO feel stagnate. Spending days… heck weeks… in lockdown, cause small moves to suddenly have enormous impact. CarMax would argue some of the most magnanimous inventions of all time were simple: the built-in wine holder for showers, the Slanket, Saucemoto.

Honestly, the wine holder is a real 2020 MVP.

That’s why designing a future of car buying that actually does right by people matters. And while new services like 24-hour test drives and 30-day Money Back Guarantee car returns don’t sound sexy, they represent a real leap forward.

Tuesday, CarMax announced the launch of the Love Your Car Guarantee, the only consumer offering of its kind in the automotive retail industry. This new signature experience gives customers the ability to take 24‐Hour Test Drives before committing to purchase – providing increased peace of mind and buyer confidence as customers experience a day in their life with a new ride.

In addition, CarMax has extended its 7‐Day Money Back Guarantee to a 30‐Day Money Back Guarantee. Now, customers have 30 days to decide if a vehicle is the right fit, allowing them to return the car for any reason for a full refund up to 1,500 miles. This offering is unmatched in the automotive industry.

A trio of spots from the auto brand, developed in partnership with The Martin Agency, signal just how much both life and car buying have changed and why we need the Love Your Car Guarantee.

Oh and they’re pretty funny. All end with the tagline, “Love Your Car.” Watch below:




ALSO READ: Scoop there it is for Geico


“We never stop innovating on behalf of our customers,” said Bill Nash, president and CEO of CarMax. “The Love Your Car Guarantee sets a new standard in the industry by providing customers an unrivaled opportunity to truly fall in love with their car. We know buying a car is a big decision that has a significant impact on your family, and customers are telling us they are loving the Guarantee already.”

CarMax has invested more than $300 million in technology and digital initiatives to build out its omni-channel experience empowering customers to buy a car on their terms—for online, in-store or a seamless integration of both.


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CREDITS:

CLIENT: CarMax

  • Vice President, Marketing Services: Laura Donahue
  • Director, Brand Video and Sports Marketing: Michael Reeder
  • Manager, Marketing Operations: Emily Layman

AGENCY: The Martin Agency

  • Chief Executive Officer: Kristen Cavallo
  • EVP, Executive Creative Director: Jerry Hoak
  • SVP, Executive Creative Director: Ashley Marshall                                                                   
  • SVP, Group Creative Director: Anne Marie Hite                    
  • Creative Director/Art Director:  Lindsey King
  • Creative Director/Copywriter:  Allison Rude
  • SVP, Head of Integrated Production: Tasha Dean
  • Producer: Lauren Galanides
  • Junior Producer: Molly McCarvill
  • Associate Director of Business Affairs: Alice Isner
  • Associate Director of Financial Affairs: Kelly Clow                                
  • Project Manager: DeeDee Hamad                                
  • SVP, Managing Director, Open Architecture: Walker Teele
  • VP, Account Director: Lindsey Netto                                           
  • Account Supervisor: Ellie Johnson
  • Account Executive: Myna Sharma
  • VP/Group Director, Communications Planning: Taylor Grimes
  • Planning Supervisor, Digital Engagement Media Planning : Santia Nance
  • Planning Director: Cecelia Parrish             
  • Strategic Planner: Whitney Keller
  • SVP/ Managing Director, Cultural Impact & Brand Communications: Jaclyn Ruelle
  • Associate Director, Cultural Impact: Ellie McNevin
  • Cultural Communications Specialist: Ailyn Kelly
  • Cultural Impact Coordinator: Zena Gittens

PRODUCTION COMPANY: SMUGGLER                                                                  

  • Director: Guy Shelmerdine                                                                 
  • Executive Producer: Allison Kunzman
  • Head of Production: Alex Hughes
  • Producer: Donald Taylor

EDIT: Friendshop!

  • MD/Partner – Melissa Mapes
  • Editor/Partner – Ben Suenaga
  • Assistant Editor – Francisca Wistuba –
  • After Effects – Rebecaa Bolde / Paul Fiterson / Danny Princz –
  • Flame Artist – Derina Doorley
  • Producer – Adam Roe

POST/VFX: SuperJoy

  • Head of Production – Brian Creech
  • Senior Producer – Katherine Leatherwood
  • Senior Flame/Finishing Artist – Chris Hagen
  • Compositing – Ralph Scaglione
  • Content Creator – Lyly Nguyen
  • Assistant Editor – Brandon Hiner

AUDIO POST: Rainmaker

  • Producer: Isaac Whalen
  • Engineer/Mixer: Michael O’Connor

COLOR: Company 3 – LA

  • Colorist: Sean Coleman
  • Senior Producer: Matt Moran

Music Supervision by The Teenage Diplomat

  • Managing Director: Buzzy Cohen
  • Music Supervisor/Producer: Quinn Donnell

SOURCE: The Martin Agency

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