Bacon’s Martin Werner has directed a new Fiat electric car spot, “The Driver,” starring Leonardo DiCaprio.
Created by Leo Burnett Italy, and produced by Movie Magic, DiCaprio has just wrapped shooting for the day on a movie set. As he gets into the new Fiat, his driver balks at getting in. But his attitude quickly changes after he gets behind the wheel. Just as they are nearing their destination, the driver chooses to miss the turn and “take the scenic route.” Watch below:
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Werner is repped in the U.S. by RESET Content. He is handled in Scandinavia by production house Bacon.
CREDITS:
BRAND: FCA Italy
AGENCY: Leo Burnett, Italy
- Executive Creative Director: Francesco Martini
- Creative Director: Giuseppe Campisi
- Senior Art Director: Gaetano Cerrato, Elisabetta Ursino
- Senior Copywriter: Mara Mincolelli, Federica Altafini
- Team Account: Paolo Griotto, Silvia Di Bucchianico, Valentina Bolognino
- International Coordination Team: Ilaria Appiano, Diletta Marchi, Francesca Pagliasso, Elena Storella
- Chief Strategy Officer: Ilaria Fruscio
- Strategic Planning Director: Alessandro Mese
- Head of TV: Alessio Zazzera
- Producer: Marco Riccio
- Editor: Andrea Vertone
PRODUCTION COMPANY: Movie Magic
- Director: Martin Werner
- DOP: Glynn Speeckaert
- Executive Producer: Chicco Mazzini
- Producer: Viola Luzardi
- Producer LDC: William Green
- Editor: Peter Brandt
POST PRODUCTION: BAND
MEDIA AGENCY: Starcom
CEO: Boaz Rosenberg
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