Will Jonah Hill flake on Martin Scorsese in Coke ad?

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Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot from director Martin Scorsese (The Irishman) and actor/director Jonah Hill (This is The End, Moneyball, Wolf of Wall Street). Welcome to “Show Up.”

The 60-second spot, from Wieden+Kennedy Portland, shows the two – with a cameo appearance from Grammy-nominated hip-hop artist YBN Cordae – texting back and forth in order to meet each other at a party.

Or will they?

We open with Scorsese feeling clearly out of place at a costume party. He texts Hill, who is chilling on his couch. Cut to Hill lounging on his couch. He gets a text asking if he’s coming. He looks wiped and clearly doesn’t want to go. Scorsese waits as he sees the dots of a pending text, which never seem to come.

It morphs into a TMZ-like news story as the dots appear everywhere. A reporter wonders, “Is Jonah Hill going to flake out on Martin Scorsese? The world wants to know.” Watch the :60-second spot from Smith and Jones director Ulf Johansson below:

ALSO READ: Rick and Morty get stuck in Pringles Dimenson

The brand will host ‘Show Up Monday’ the day following the game. This could be one of Reel 360’s top spots.

CREDITS:

CLIENT: Coca-Cola

AGENCY: Wieden+Kennedy Portland

  • Executive Creative DirectorsJason Bagley, Eric Baldwin:
  • Creative Directors:Christen Bestrup, Bertie Scrase
  • Copywriter / Art Director: Lucas Tristao, Sara Phillips, Nick Morrisey, Johan Arlig
  • Producer(s)Jennie Lindstrom:
  • Director of Craft – Film/Production: Ben Grylewicz
  • Account Team Member(s): Brooke Stites, Courtney LeBlanc, Emery Barnes, Abderrahim El Khouani, Jack Stites
  • Creative Operations Manager: Christina Kim
  • Global Group Strategy Director: Henry Lambert
  • Brand Strategy Director: Scott Woodhouse
  • Brand Strategist: Bianna Nikdel
  • Media Team: Jason Strickland, Melissa Meier
  • Business Affairs: Teresa Lutz
  • Traffic: Joseph Chaath, Quinn Hill
  • Design Ops Manager/Design Producer: Katey Kahanu
  • Executive Design Producer: Annie Sanditen
  • Studio Designer: Greg Jacobson
  • Studio Specialist: Matt Blum

PRODUCTION COMPANY: Smith & Jones Films

  • Director: Ulf Johansson
  • DP: Andrzej Sekula
  • Executive Producers: Philippa Smith
  • Head of Production: Tori King
  • Line Producer: Mark Berger

EDIT: Rock Paper Scissors

  • Editor: Damion Clayton
  • Assistant Editor: Sebastian Zotoff
  • Post Executive Producer: Shada Shariatzdeh
  • Head of Production: Dre Krichevsky
  • Post Producer: Dina Ciccotello, Kevin Gottlieb

VFX: The Mill

  • Creative Director: John Shirley
  • VFX Producer: Melanie Roy
  • Production Coordinator: Jena Bodell
  • Additional Production: Goutham H
  • VFX Executive Producers: Anastasia Von Rahl
  • 2D Artists: Aldrin Jaison, AVV Suresh, Mahesh Ravila, Mayank Shekhar, Tiwari, Prajeesh Chaliyam, Prasun Talukdar, Rakesh Venugopal, Remedy Huynh, Tim Rudgard
  • 3D Artists: Dan Warom, Jadheer T P, Jason Monroe, Monique Espinoza, Ravi Kumar N, Sendil J, Samantha Pedregon, Tom Graham
  • Finish Artist: Scott Johnson
  • Matte Painting: Gillian George
  • Animation: John Fielding
  • Motion Graphics: Anastasia Skrebneva, Greg Rubner, Steven Greenwalt

COLOR: The Mill

  • Colorist: Matt Osborne
  • Color Assists: Logan Highlen, Gemma Parr, Brandon Phillis, Carver Moore
  • Color Producer: Blake Rice

MUSIC: Squeak E Clean Studios

  • Song Title: Everybody’s Waiting:
  • Executive Creative Director: Sam Spiegel
  • Creative Director: Rob Barbato
  • Composer: Julie Nichols, Rob Barbato
  • Executive Producer: Christina Carlo
  • Senior Producer: Amanda Patterson
  • Producer: Johanna Cranitch

“Original Music: Squeak E Clean StudiosCreative Director: Rob Barbato
Composer: Julie Nichols
Executive Producer: Christina Carlo
Senior Producer : Amanda Patterson
Producer: Johanna Cranitch”

MUSIC: Composers/Performers (end music)

  • Martin Estrada/Cisco Adler
  • Song: Brasserie #8

MUSIC: Song (beginning track):

  • RNP (feat. Anderson .Paak)
  • Written + Composed byCordae Dunston, Brandon Paak Anderson and Jermaine Cole:
  • Published by: These Are Songs of Pulse (BMI) | Watch And Learn Publishing (BMI) |
  • Dreamvillain/Songs of Universal (BMI)
  • Produced by: J. Cole
  • Recorded by: Juro “Mez” Davis at The Sheltuh in Dreamville, NC
  • Additional Elements by: Dem Jointz
  • Programming by Kid Culture
  • Recorded by: Jhair “Jha” Lazo at The Stu, Chicago, IL
  • Recorded by: Brendan “Bren” Ferry at My Home Studio, Lost Angeles, CA
  • Mixed by: Derek “MixedByAli” Ali
  • Asst Engineer: Zachary Acosta for Paramount Recording
  • Mastered by: Dave Kutch at The Mastering Palace, New York, NY
  • Anderson .Paak appears courtesy of Aftermath Records

SOUND DESIGN: LSD Studios

  • Sound Designer: Michael Anastasi
  • Audio assistant: Kai Paquin
  • Executive Producer: Susie Boyajan

MIX: Lime Studios

  • Audio Mixer: Rohan Young
  • Audio Assist: Jeremy Nichols
  • Executive Producer: Susie Boyajan

Motion Graphics / PAC-MAN Animation: W+K Motion

  • Motion Lead: Adam Sirkin
  • Motion Designer – 2D Artist: Chris Huang
  • Motion Designer – 3D Artist: Neil Hilken + David Mellor

SOURCE: The Drum

Contact Colin Costello at colin@reel360.com or follow him on Twitter at @colinthewriter1

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