Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot from director Martin Scorsese (The Irishman) and actor/director Jonah Hill (This is The End, Moneyball, Wolf of Wall Street). Welcome to “Show Up.”
The 60-second spot, from Wieden+Kennedy Portland, shows the two – with a cameo appearance from Grammy-nominated hip-hop artist YBN Cordae – texting back and forth in order to meet each other at a party.
Or will they?
We open with Scorsese feeling clearly out of place at a costume party. He texts Hill, who is chilling on his couch. Cut to Hill lounging on his couch. He gets a text asking if he’s coming. He looks wiped and clearly doesn’t want to go. Scorsese waits as he sees the dots of a pending text, which never seem to come.
It morphs into a TMZ-like news story as the dots appear everywhere. A reporter wonders, “Is Jonah Hill going to flake out on Martin Scorsese? The world wants to know.” Watch the :60-second spot from Smith and Jones director Ulf Johansson below:
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The brand will host ‘Show Up Monday’ the day following the game. This could be one of Reel 360’s top spots.
CREDITS:
CLIENT: Coca-Cola
AGENCY: Wieden+Kennedy Portland
- Executive Creative DirectorsJason Bagley, Eric Baldwin:
- Creative Directors:Christen Bestrup, Bertie Scrase
- Copywriter / Art Director: Lucas Tristao, Sara Phillips, Nick Morrisey, Johan Arlig
- Producer(s)Jennie Lindstrom:
- Director of Craft – Film/Production: Ben Grylewicz
- Account Team Member(s): Brooke Stites, Courtney LeBlanc, Emery Barnes, Abderrahim El Khouani, Jack Stites
- Creative Operations Manager: Christina Kim
- Global Group Strategy Director: Henry Lambert
- Brand Strategy Director: Scott Woodhouse
- Brand Strategist: Bianna Nikdel
- Media Team: Jason Strickland, Melissa Meier
- Business Affairs: Teresa Lutz
- Traffic: Joseph Chaath, Quinn Hill
- Design Ops Manager/Design Producer: Katey Kahanu
- Executive Design Producer: Annie Sanditen
- Studio Designer: Greg Jacobson
- Studio Specialist: Matt Blum
PRODUCTION COMPANY: Smith & Jones Films
- Director: Ulf Johansson
- DP: Andrzej Sekula
- Executive Producers: Philippa Smith
- Head of Production: Tori King
- Line Producer: Mark Berger
EDIT: Rock Paper Scissors
- Editor: Damion Clayton
- Assistant Editor: Sebastian Zotoff
- Post Executive Producer: Shada Shariatzdeh
- Head of Production: Dre Krichevsky
- Post Producer: Dina Ciccotello, Kevin Gottlieb
VFX: The Mill
- Creative Director: John Shirley
- VFX Producer: Melanie Roy
- Production Coordinator: Jena Bodell
- Additional Production: Goutham H
- VFX Executive Producers: Anastasia Von Rahl
- 2D Artists: Aldrin Jaison, AVV Suresh, Mahesh Ravila, Mayank Shekhar, Tiwari, Prajeesh Chaliyam, Prasun Talukdar, Rakesh Venugopal, Remedy Huynh, Tim Rudgard
- 3D Artists: Dan Warom, Jadheer T P, Jason Monroe, Monique Espinoza, Ravi Kumar N, Sendil J, Samantha Pedregon, Tom Graham
- Finish Artist: Scott Johnson
- Matte Painting: Gillian George
- Animation: John Fielding
- Motion Graphics: Anastasia Skrebneva, Greg Rubner, Steven Greenwalt
COLOR: The Mill
- Colorist: Matt Osborne
- Color Assists: Logan Highlen, Gemma Parr, Brandon Phillis, Carver Moore
- Color Producer: Blake Rice
MUSIC: Squeak E Clean Studios
- Song Title: Everybody’s Waiting:
- Executive Creative Director: Sam Spiegel
- Creative Director: Rob Barbato
- Composer: Julie Nichols, Rob Barbato
- Executive Producer: Christina Carlo
- Senior Producer: Amanda Patterson
- Producer: Johanna Cranitch
“Original Music: Squeak E Clean StudiosCreative Director: Rob Barbato
Composer: Julie Nichols
Executive Producer: Christina Carlo
Senior Producer : Amanda Patterson
Producer: Johanna Cranitch”
MUSIC: Composers/Performers (end music)
- Martin Estrada/Cisco Adler
- Song: Brasserie #8
MUSIC: Song (beginning track):
- RNP (feat. Anderson .Paak)
- Written + Composed byCordae Dunston, Brandon Paak Anderson and Jermaine Cole:
- Published by: These Are Songs of Pulse (BMI) | Watch And Learn Publishing (BMI) |
- Dreamvillain/Songs of Universal (BMI)
- Produced by: J. Cole
- Recorded by: Juro “Mez” Davis at The Sheltuh in Dreamville, NC
- Additional Elements by: Dem Jointz
- Programming by Kid Culture
- Recorded by: Jhair “Jha” Lazo at The Stu, Chicago, IL
- Recorded by: Brendan “Bren” Ferry at My Home Studio, Lost Angeles, CA
- Mixed by: Derek “MixedByAli” Ali
- Asst Engineer: Zachary Acosta for Paramount Recording
- Mastered by: Dave Kutch at The Mastering Palace, New York, NY
- Anderson .Paak appears courtesy of Aftermath Records
SOUND DESIGN: LSD Studios
- Sound Designer: Michael Anastasi
- Audio assistant: Kai Paquin
- Executive Producer: Susie Boyajan
MIX: Lime Studios
- Audio Mixer: Rohan Young
- Audio Assist: Jeremy Nichols
- Executive Producer: Susie Boyajan
Motion Graphics / PAC-MAN Animation: W+K Motion
- Motion Lead: Adam Sirkin
- Motion Designer – 2D Artist: Chris Huang
- Motion Designer – 3D Artist: Neil Hilken + David Mellor
SOURCE: The Drum
Contact Colin Costello at colin@reel360.com or follow him on Twitter at @colinthewriter1
