Will Jonah Hill flake on Martin Scorsese in Coke ad?

Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot from director Martin Scorsese (The Irishman) and actor/director Jonah Hill (This is The End, Moneyball, Wolf of Wall Street). Welcome to “Show Up.”

The 60-second spot, from Wieden+Kennedy Portland, shows the two – with a cameo appearance from Grammy-nominated hip-hop artist YBN Cordae – texting back and forth in order to meet each other at a party.

Or will they?

We open with Scorsese feeling clearly out of place at a costume party. He texts Hill, who is chilling on his couch. Cut to Hill lounging on his couch. He gets a text asking if he’s coming. He looks wiped and clearly doesn’t want to go. Scorsese waits as he sees the dots of a pending text, which never seem to come.

It morphs into a TMZ-like news story as the dots appear everywhere. A reporter wonders, “Is Jonah Hill going to flake out on Martin Scorsese? The world wants to know.” Watch the :60-second spot from Smith and Jones director Ulf Johansson below:

ALSO READ: Rick and Morty get stuck in Pringles Dimenson

The brand will host ‘Show Up Monday’ the day following the game. This could be one of Reel 360’s top spots.


CLIENT: Coca-Cola

AGENCY: Wieden+Kennedy Portland

  • Executive Creative DirectorsJason Bagley, Eric Baldwin:
  • Creative Directors:Christen Bestrup, Bertie Scrase
  • Copywriter / Art Director: Lucas Tristao, Sara Phillips, Nick Morrisey, Johan Arlig
  • Producer(s)Jennie Lindstrom:
  • Director of Craft – Film/Production: Ben Grylewicz
  • Account Team Member(s): Brooke Stites, Courtney LeBlanc, Emery Barnes, Abderrahim El Khouani, Jack Stites
  • Creative Operations Manager: Christina Kim
  • Global Group Strategy Director: Henry Lambert
  • Brand Strategy Director: Scott Woodhouse
  • Brand Strategist: Bianna Nikdel
  • Media Team: Jason Strickland, Melissa Meier
  • Business Affairs: Teresa Lutz
  • Traffic: Joseph Chaath, Quinn Hill
  • Design Ops Manager/Design Producer: Katey Kahanu
  • Executive Design Producer: Annie Sanditen
  • Studio Designer: Greg Jacobson
  • Studio Specialist: Matt Blum


  • Director: Ulf Johansson
  • DP: Andrzej Sekula
  • Executive Producers: Philippa Smith
  • Head of Production: Tori King
  • Line Producer: Mark Berger

EDIT: Rock Paper Scissors

  • Editor: Damion Clayton
  • Assistant Editor: Sebastian Zotoff
  • Post Executive Producer: Shada Shariatzdeh
  • Head of Production: Dre Krichevsky
  • Post Producer: Dina Ciccotello, Kevin Gottlieb

VFX: The Mill

  • Creative Director: John Shirley
  • VFX Producer: Melanie Roy
  • Production Coordinator: Jena Bodell
  • Additional Production: Goutham H
  • VFX Executive Producers: Anastasia Von Rahl
  • 2D Artists: Aldrin Jaison, AVV Suresh, Mahesh Ravila, Mayank Shekhar, Tiwari, Prajeesh Chaliyam, Prasun Talukdar, Rakesh Venugopal, Remedy Huynh, Tim Rudgard
  • 3D Artists: Dan Warom, Jadheer T P, Jason Monroe, Monique Espinoza, Ravi Kumar N, Sendil J, Samantha Pedregon, Tom Graham
  • Finish Artist: Scott Johnson
  • Matte Painting: Gillian George
  • Animation: John Fielding
  • Motion Graphics: Anastasia Skrebneva, Greg Rubner, Steven Greenwalt

COLOR: The Mill

  • Colorist: Matt Osborne
  • Color Assists: Logan Highlen, Gemma Parr, Brandon Phillis, Carver Moore
  • Color Producer: Blake Rice

MUSIC: Squeak E Clean Studios

  • Song Title: Everybody’s Waiting:
  • Executive Creative Director: Sam Spiegel
  • Creative Director: Rob Barbato
  • Composer: Julie Nichols, Rob Barbato
  • Executive Producer: Christina Carlo
  • Senior Producer: Amanda Patterson
  • Producer: Johanna Cranitch

“Original Music: Squeak E Clean StudiosCreative Director: Rob Barbato
Composer: Julie Nichols
Executive Producer: Christina Carlo
Senior Producer : Amanda Patterson
Producer: Johanna Cranitch”

MUSIC: Composers/Performers (end music)

  • Martin Estrada/Cisco Adler
  • Song: Brasserie #8

MUSIC: Song (beginning track):

  • RNP (feat. Anderson .Paak)
  • Written + Composed byCordae Dunston, Brandon Paak Anderson and Jermaine Cole:
  • Published by: These Are Songs of Pulse (BMI) | Watch And Learn Publishing (BMI) |
  • Dreamvillain/Songs of Universal (BMI)
  • Produced by: J. Cole
  • Recorded by: Juro “Mez” Davis at The Sheltuh in Dreamville, NC
  • Additional Elements by: Dem Jointz
  • Programming by Kid Culture
  • Recorded by: Jhair “Jha” Lazo at The Stu, Chicago, IL
  • Recorded by: Brendan “Bren” Ferry at My Home Studio, Lost Angeles, CA
  • Mixed by: Derek “MixedByAli” Ali
  • Asst Engineer: Zachary Acosta for Paramount Recording
  • Mastered by: Dave Kutch at The Mastering Palace, New York, NY
  • Anderson .Paak appears courtesy of Aftermath Records


  • Sound Designer: Michael Anastasi
  • Audio assistant: Kai Paquin
  • Executive Producer: Susie Boyajan

MIX: Lime Studios

  • Audio Mixer: Rohan Young
  • Audio Assist: Jeremy Nichols
  • Executive Producer: Susie Boyajan

Motion Graphics / PAC-MAN Animation: W+K Motion

  • Motion Lead: Adam Sirkin
  • Motion Designer – 2D Artist: Chris Huang
  • Motion Designer – 3D Artist: Neil Hilken + David Mellor

SOURCE: The Drum

Contact Colin Costello at [email protected] or follow him on Twitter at @colinthewriter1