After weeks of scrutinizing thousands of entries from all across the globe, the dedicated juries of The One Show 2022 have finally scored every single submission to compile this year’s full shortlist. The One Club for Creativity today announced the entries from 52 countries on the full shortlist for The One Show 2022. Shortlisted entries are those that made it into … Continue reading “Area 23, Leo Burnett Chicago lead One Show shortlist”
Fans of McDonald’s got their hands on a free McFlurry via a walk-thru billboard in the latest activation to support its new brand platform, ‘Fancy a McDonald’s?’ McFlurry fans that pass by the Builder’s Yard, just under Hungerford Bridge, on London’s South Bank were able to get their free McFlurry from a ‘walk-thru’ hatch on … Continue reading “McDonald’s, Leo Burnett surprise UK audience with free McFlurries”
To launch the new Fiat Strada pick-up truck, Leo Burnett Tailor Made, Sao Paulo, Brazil, has brought back that hip-swiveling King of Rock and Roll – Elvis – in a new integrated campaign. The 2:00-minute spot follows Elvis as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and a … Continue reading “Leo Burnett revives Elvis to launch new Fiat pick-up”
Executive musical chairs in Chicago continues. Ad Age, which obtained an internal memo from Andrew Swinand, Leo Burnett North American CEO and chief executive of Publicis Communications Center, has reported that Leo Burnett Chicago Chief Creative Officer Jordan Doucette will be leaving the agency to head back home to Canada. “After much discussion and a lot of soul searching on … Continue reading “Jordan Doucette departs Leo Burnett, returns to Canada”
Leo Burnett Chicago today announced internationally awarded creative leader Adriano Matos has joined the agency as Executive Vice-President/Executive Creative Director. Matos, who was most recently Chief Creative Officer at Grey Brazil makes his return to the network after serving as a creative at Leo Burnett Tailor Made São Paulo from 2013 through 2015. Matos will … Continue reading “Leo Burnett Chicago names Adriano Matos EVP/ECD”
Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish her … Continue reading “Emma Montgomery leaves Leo Burnett post”
Today, congrats are in order for Bob Winter as he was named chief creative officer of Leo Burnett Group in Detroit, overseeing creative product across the General Motors portfolio. He will report to Andrew Swinand, chief executive officer, Leo Burnett Group North America and work in lockstep with Nick Law, Publicis Groupe chief creative officer … Continue reading “Winter returns to Leo Burnett Group Detroit as CCO”
Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Last week, Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20 contenders ahead of the 65th Cannes Lions International Festival of Creativity, the industry’s most prestigious global awards show. The festival will be held in Cannes, France, which … Continue reading “Leo Burnett unveils 2018 Cannes Lions predictions”
Leo Burnett recently transformed the 21st floor of its Wacker Dr. building into one of coolest spaces in Chicago. Following a thoughtful restoration that features two cafes, lush greenery, and partner rooms for Facebook, Google, and Adobe, the former reception area is now a cozy multifunctional setting that accommodates collaboration as well as privacy. The … Continue reading “Leo Burnett redefines the workplace”
Jordan Doucette has been named Executive Vice President/Executive Creative Director at Leo Burnett Chicago, according to a press release issued today. She will oversee creative for the Kellogg account. Adding a digital edge to the characters of the Kellogg brands — many of whom were created by Leo Burnett over the course of a 50-year … Continue reading “Jordan Doucette named EVP/ECD at Leo Burnett”
Maybe it’s our imagination, but it seems like we have not had too many opportunities this year to report good news out of 35 West Wacker Drive. It seems like all we have had to share is this creative leaving or an account gone. Well, today that changes for The Reel as we have some … Continue reading “Serta names Leo Burnett new creative agency”
Word on the street is that Leo Burnett, Chicago and ComEd are on a mission to get more young girls involved in science, technology, engineering and math with the help of some unlikely learning tools — racing a set of old refrigerators.
Well, we’ve been “voicing” everything from bees to dinosaurs in film and TV for decades now, so why not start doing the same for specimens in museums?
That’s exactly what the Field Museum is doing via an experiential effort from agency, Leo Burnett. Burnett, who already cleaned up at Cannes for their fantastic Art Institute VanGogh Air bnb, is no stranger to bringing a museum’s exhibits to life.
The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.
While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.
EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.
Clearly, I’m a man, but I do enjoy a bowl of Kellogg’s Special K either for breakfast or as a snack. The Fruit & Yogurt and Vanilla & Almond are my jams.
That said, the advertising, now back at Leo Burnett after a short stint at JWT, isn’t directed toward me.
It’s targeted at women, and that’s cool. But I can still appreciate the brand’s message.
That’s why this first spot since returning to Leo and the new tagline, “Own it,” is RAW — Reel Ad of the Week.
Launching Enbridge’s new ‘Tomorrow Is On’ campaign, a new film from Leo Burnett, follows a rooster showing how the company is bridging to a cleaner energy future. The film begins with a rooster starting his day just like every other before, on a farm awaiting the sunrise. But just as the farmhouse awakens, he decides … Continue reading “Burnett takes Enbridge to higher ground in new work”
PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. As part of the partnership, Leo Burnett will be responsible for the company’s creative and digital mandate across all brands in the country. The account has been won after … Continue reading “Burnett selected as AOR for PepsiCo India”
Bacon’s Martin Werner has directed a new Fiat electric car spot, “The Driver,” starring Leonardo DiCaprio. Created by Leo Burnett Italy, and produced by Movie Magic, DiCaprio has just wrapped shooting for the day on a movie set. As he gets into the new Fiat, his driver balks at getting in. But his attitude quickly … Continue reading “Martin Werner directs Leonardo DiCaprio in Fiat”
Winners for the 2022 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at AICP Week’s Base Camp venue at the Angelika Theatre. The top prizes in each competition – the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next … Continue reading “Droga5, BBDO, Burnett, Mill among AICP winners”
Last night, the shots Awards held The Americas Ceremony in Hollywood. Production company, MJZ, along with work anti-gun violence creative from Leo Burnett, BBDO and States United to Prevent Gun Violence came away the big winners. With the pandemic causing the previous last two awards shows to go digital-only, this celebration of creative campaigns from North and … Continue reading “MJZ, anti-gun campaigns from Burnett and BBDO win big at shots Awards”