To launch the new Fiat Strada pick-up truck, Leo Burnett Tailor Made, Sao Paulo, Brazil, has brought back that hip-swiveling King of Rock and Roll – Elvis – in a new integrated campaign.
The 2:00-minute spot follows Elvis as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and a drive through the desert. During the exciting adventure, viewers get a closer look at the car’s sleek design, top-notch interior space, advanced traction system and other unique features.
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To fully replicate The King’s mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis’ shows and film from 1968.
Released this month in Brazil, the spot runs until August.
CREDITS:
AGENCY: LEO BURNETT NEO COMUNICAÇÃO LTDA
TITLE: THE LEGEND
PRODUCT: NEW FIAT STRADA
ADVERTISER: FCA FIAT CHRYSLER AUTOMÓVEIS BRASIL LTDA
CCO: MARCELO REIS
VP/ECD: PEDRO PRADO AND WILSON MATEOS
GENERAL CREATIVE DIRECTOR: PEDRO UTZERI
CREATIVE DIRECTOR: TOMAS CORREA
DIGITAL INTEGRATION DIRECTOR: DENIS GUSTAVO
CONTENT DIRECTOR: ANDREZA AGUIAR
COPYWRITERS: Thiago Lins, Renato Ramalho, AND Luis Rombino
ART DIRECTORS: Fernando Lyra, Rachel Lucchesi, AND Natalia Soares
INTEGRATED PRODUCTION DIRECTOR: MARIA FERNANDA MOURA
RTV: MARIA FERNANDA MOURA, RITA COSTA, AND Patricia Cosmo
EDITING AND MOTION – AGENCY: Chrystian danucalov, Matheus Basilio, AND NECO Costa
ART BUYER: MAURO MOURA
DIGITAL PROJECT: PEDRO RAIS AND KATIA ROSA
CONTENT: GUIDO MICHAELIS, CAIQUE DANTAS, HENRIQUE XAVIER, FABIO FÁVERO, GABI ARAUJO, NAYARA KEULLEN, AND WAGNER XIMENES
ACCOUNT SERVICES: FABIO BRITO, KAROL ALBERTI, LUISA PRADO, MAIRA CAVALCANTE, CECILIA ELIA, VITOR BORRAGINE, RAQUEL THOMAZ, GIOVANNA RODRIGUES, JESSICA SARAVALLI, AND HENRIQUE ASSIS
MEDIA: ANDREA HIRATA,DANIELA FRANCO, CAROLINA TRETTEL, PAULA RICARTE, BIANCA MALFATTI, LAURA ANDRADE, AND GUILHERME LEAO
PLANNING: TIAGO LARA, CAIO COSTA, DANIEL DANTE, MURILO FEDELE, BRUNO OLIVETTI, DOÉLIO BERGAMO, AND GUILHERME ANCHIETA
FIAT APPROVAL: FREDERICO BATTAGLIA, MARIA LÚCIA ANTONIO, ANA BRANT, NATHALIA AGUIAR, CAMILA RAPINI, AND MARINA MARIA
FIAT MEDIA: DENIS ONISHI AND DEBORA DAUANNY
Image production: Alice Filmes
Director: Felipe Mansur
Producer: Wal Tamagno
Photography Director: Pierre de Kerchove
Art Directors: Guilherme Marini and Martino Piccinini
Directors’ Assistants: Michelle Lutfy and Luciana Camargo
Executive Producers: Victor Alloza, Fernanda Laignier, and Bruna Nogueira
Production Team: Fabio Arisaka, Felipe Rayol, Mayara Sandow, and Izabella Araujo
Location Production: Fabrício Marinho
Casting Production: Claudia SecaffWardrobe Production:Marina Vieira
Object Production: Manuela Tossi
Makeup: Fabiana Mizukami
Post-production coordinator: Carol Rye
Editing: Rodolpho Ponzio
3D Wall / Motion: Voodoo House
3D Elvis: Invisible Works
Post-production: Nash VFX
Sound production: Quiet City Music+Sound
Musical production: Chris Jordão and Darren Solomon
Sound design and post-production: Marcos Moretto and André Melges
Account services: Xanna D’aguiar, Karina Vadasz, and Ivis Silva
Digital and print media
Photocomposition with cars: Lightfarm Brasil
Elvis Presley illustrations: Sattu Rodrigues
Image licensing: Platinum Brasil
Elvis Presley intellectual property, name, and image rights: Authentic Brands Group, LLC & Elvis Presley Enterprises, LLC
Music: Blue Suede Shoes
Music Publishing: KobaltMusic PubLTD (P) MPL Music Publishing, Inc. c/o Carl Perkins Music, Inc.
Record Company: Sony Music
SOURCE: Leo Burnett Tailor Made
