He will report to Andrew Swinand, chief executive officer, Leo Burnett Group North America and work in lockstep with Nick Law, Publicis Groupe chief creative officer and president, Publicis Communications.
The new role marks Winter’s return to Leo Burnett; he previously worked in the Chicago office as a creative director from 2008-2010.
“Leo Burnett is committed to delivering creative product that pushes boundaries, crosses borders and effects change in culture,” said Swinand. “And we’re equally committed to bringing on leaders like Bob, who share our passion for the product. Bob has both the creative savvy and leadership skills necessary to drive our business forward.”
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“The General Motors business is an integral part of Publicis Groupe and our ‘Power of One’ approach, and it requires tremendous creative talent from the top, down,” said Law. “Bob’s reputation precedes him and I know that together, we’ll build a creative offering and creative work that will be the envy of the industry.”
In his new role, Winter will oversee all General Motors business for Leo Burnett Group agencies in the U.S. One of his marquee projects in 2019 is to build a new team for the Cadillac account, which Publicis Groupe has managed since 2015.
“Leo Burnett Group has great ambitions for this year, and for the future,” said Winter. “There has never been a more exciting time to build a team and lead creative for this group of agencies and their clients, and I’m honored to have this opportunity.”
Winter is a highly awarded creative and creator of the Bud Light “Real Men of Genius” campaign. Most recently, he spent five years at VSA Partners as partner/executive creative director, driving integrated creative for the agency’s clients.
His track record also boasts creative leadership positions at CP+B in Miami, Y&R Chicago, Leo Burnett and Goodby Silverstein & Partners.
Reel 360 wishes Winter all the best.
Source: Leo Burnett, Detroit