Burnett tapped as Red Nose Day partner

(Burnett London tapped for Red Nose Day 2022 creative duties)

Leo Burnett London has been appointed by Comic Relief as its creative partner for Red Nose Day 2022.

The creative agency has been tasked with creating a 360 campaign that builds on the ‘Funny is Power’ brand platform launched to support 2021’s Red Nose Day.

With a mission to drive positive change through the power of entertainment, humour and stories of hope, Comic Relief raises funds and awareness for numerous domestic and international causes, from child poverty and mental health stigma to domestic abuse and homelessness.

The charity has raised over £1.4 billion in donations since its conception in 1985, when it was founded by scriptwriter Richard Curtis (Love Actually, Four Weddings and a Funeral) and comedian Sir Lenny Henry.  

“Comic Relief and Red Nose Day mean something to everyone, up and down the country and throughout the world. Red Nose Day is a true populist brand and we are honored to bring our populist creativity mindset to help support such an important cause and hopefully, give people a good giggle at the same time. Who doesn’t need that right now?”

Carly Avener, managing director at Leo Burnett,

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For 2022, Comic Relief will build on its current ‘Funny is Power’ platform to engage people across the country and show how, with Red Nose Day, their laugher can make a difference for people struggling now more than ever. 

Leo Burnett, which clients include McDonald’s, Kellogg’s, TUI and Premier Inn, has a proven track record in creating campaigns that speak to the nation and inspire people to act, through its Populist Creativity approach.

Jo Cullen, head of marketing and Media, at Comic Relief, said: “The last year has been a challenging one for many of us and the work we are doing and causes we are fundraising for, have never felt more urgent. It’s also never been more important to find moments to laugh as well. We want to show the nation that everyone has the power to do good and make a difference. And in Leo Burnett we have found a partner that understands the art and science that will go into achieving that, and we’re looking forward to seeing the next phase of Funny is Power come to life.” 

The brand campaign is set to roll out from early 2022.