ALDI’s ‘Twas the Night’ holiday spot from Leo Burnett

ALDI ‘Twas the Night’ by Leo Burnett

ALDI U.S. is focused on making sure the holidays feel special no matter what, offering over 1,199 new products to bring shoppers endless wonder and unbelievable savings.

How are they doing it? With one of the many unique “ALDI things” – gnomes. 

From Mabel the Global Imports expert to Gary the Operations Lead, the new cast of characters was developed by Leo Burnett – the agency famous for Kellogg’s Tony the Tiger and Snap, Crackle and Pop, as well as the Jolly Green Gian – in partnership with Digitas and PXP.

The omni-channel campaign comes to life via linear TV, online video, social, radio, print and more. 


Check out the latest spot, Twas the Night.


  • Bob Winter
  • Travis Klausmeier
  • Travis Lampe
  • Cindy Tomek
  • Cat Kesman
  • Annie Sanford
  • Laura Dauley
  • Jacob Etter
  • Gary Fox-Robertson
  • Madeline Malachowski
  • Alex Drumm
  • Rhiannon Davis
  • Maria Lewis 
  • Melissa Orr 
  • William Sherman
  • Keely Larson
  • Danuta Chapin


  • Shereen Boury
  • Brian Berk


  • Sarah Tomick
  • Emily Ryles
  • Tom Keramidas 

Account and Project Management

  • Kim Sharon
  • Shawn Rooney
  • Ashley Newman
  • Ali Weber
  • Madeline Hasler
  • Lauren Zatz
  • Addy Stafford
  • Matt Ong
  • Amanda Shaw


  • Ellen Dollard
  • Awa Paniah
  • Catherine Navarro – Harkin
  • Jordan Hasak 
  • Meghan Ann Gruber