Duke’s Mayonnaise, the feisty underdog of condiments, debuted its exciting Mayo Mania campaign during the 2022 Duke’s Mayo Bowl.
The campaign takes its passionate fans on a fun-filled journey featuring tv, online and social where they can “Join the Fight” against “Big Mayo” and send a free jar of Duke’s.
Duke’s aired two spots during the game – during the second and fourth quarters. The :30 spots featured Duke’s taking on “Big Mayo” with moves inspired by pro wrestling such as “The Jar Opener,” “The Bread Spreader” and “The BLTKO.” Duke’s will also air the campaign during the Gator Bowl. The campaign will be live on December 30 during Duke’s Mayo Bowl at Bank of America Stadium in Charlotte, NC.
Familiar Creatures, an advertising agency based in Richmond, VA, created the Mayo Mania campaign. “People can be very passionate, and quite frankly, fired up about their mayonnaise,” said Dustin Artz, Co-Founder of Familiar Creatures. “Duke’s fans are ready for a throw down with all the “other mayos”. How better to do this then by taking this passion to the wrestling ring, with some fun, charming, nods to professional wrestling? When mayonnaise competes, Duke’s wins,” Artz continued. Watch the mayohem below:
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“Duke’s is synonymous with football and tailgate – especially in the south,” said Rebecca Lupesco, Brand Manager of Mayohem. “We love our fans and can’t wait for them to see this new campaign. We think they’ll get a laugh and get involved by joining the fight and sending Duke’s to a friend or family member that might not know about our winning mayo,” Lupesco continued.
The Maryland Terrapins will take on the NC State Wolfpack on December 30, 2022 during the Mayo Bowl at Bank of America Stadium in Charlotte, NC. Game time is 12:00pm EST and will be broadcast on ESPN.
The Terrapins won the game, beating the NC State Wolfpack 16-12. Winning coach, Mike Locksley, was honored with a mayonnaise dump.
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