The last time Jake from State Farm and Kansas City Chiefs Quarterback Patrick Mahomes teamed up, it was a personal confession session where Mahomes shared very personal information about his post-game recovery method. It was his attempt to qualify for State Farm’s new Personal Price Plan.
The end of the spot, “Bath Bomb,” also introduced a jazzy new character, Jeff The Equipment Manager, complete with mullet and jazzy saxophone.
The spot became such a hit among viewers, as they took to social media to voice their likes and the need for a relaxing “Jazz Bath” of their own:
Now, State Farm and its creative agency partner, TMA (The Marketing Arm) came up with an idea to extend this excitement by producing a special CD — “Jazz Bath: The Bath Bomb Sessions” — which is now available to consumers for free while supplies last at https://myjazzbath.com.
The CD features six original songs which are currently streaming on Spotify. There’s even a specially produced online video to help promote the CD, which includes a Jazz Bath Hotline (1-866-JAZZ-BATH):
The specially developed CD, supported by an infomercial-like video, would be of interest to your readers. Not only is it timely (holiday season), but it’s also a clever demonstration of how a brand/agency partnership can capitalize on a moment to create cultural resonance for a brand.
CREDITS:
State Farm – CLIENT
- Alyson Griffin – Marketing Vice President
- Patty Morris – AVP Marketing
- Katie Dundas – AVP Marketing
- Clinton Inselmann – Group Creative Director
- Tim Thomas – Senior Producer, Marketing
- Andrew Freeman – Marketing Analyst
- Morgan Pulliam – Marketing Analyst
- Ciarra Kohn – Marketing Analyst
- Sara Brondell – Marketing Analyst
- Rachael Risinger – PR Brand Strategist
- Amanda Parker – PR Brand Strategist
The Marketing Arm (TMA) – Agency
- Harris Wilkinson – Chief Creative Officer
- Dave Wasserman – SVP, Creative
- Patrick O’Brien – EP, Production
- Johnny Fitsimmons – VP, Account Services
- Matt Olson – Creative Director
- Jonathan Ozer – Creative Director
- Josh Johnson – Senior Art Director
- Chloe Rockel – Senior Copywriter
- Bailey Robillard – Account Supervisor
- Rachel Lui – Sr. Account Executive
- Ellen O’Donnell – Associate Director, BA
- CMC/Forecast, Inc. – SAG Signatory
- Carolina Clifford – Production Manager
- Christopher Chee – Onset Representative
Gifted Youth, LLC – Production Company
- Jake Szymanski – Director
- Josh Morse – Executive Producer
- Cat Craven-Griffiths – Head of Production
- Stephan Mohammed – Producer
Cutters – EDIT
- John Dingfield – Editor
- Patrick Casey – Executive Producer
Yessian – MUSIC
- Gerard Smerek – Global Creative Director, Producer, and mixer
- Chris Plansker – Composer
- Michael Yessian – Head Of Production
- Brian Yessian – CCO
