The male gaze of Super Bowl Commercials in front and behind the camera is demeaning

Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above everything else, one aspect remains consistent: the demeaning male gaze on both sides of the commercial camera. From Carl’s Junior ads featuring Kate Upton (featured above) and Charlotte McKinney eating … Continue reading “The male gaze of Super Bowl Commercials in front and behind the camera is demeaning”

Roan Bibby joins Panoptica as Executive Producer

Panoptica has hired Roan Bibby as executive producer. Refined after years in production, Roan’s experience runs the gamut from commercials, branded content, feature films, and series.  Bibby will oversee production, develop Panoptica’s roster of directors, seek out new creative talent, quarterback sales, and cultivate client relationships, working closely with founder/director Hughes William Thompson.  Hailing from … Continue reading “Roan Bibby joins Panoptica as Executive Producer”

22Squared hires EP Zamile Vilakazi, promotes others

As part of its agency-wide expansion, 22Squared, an independent creative & media company that counts national brands like Baskin-Robbins, NAACP Atlanta Chapter, the Ad Council, Advent Health and Publix Super Markets as clients, welcomes production powerhouse Zamile Vilakazi as its head of production. The company has also promoted Janis Middleton to SVP, executive director of Multicultural & Inclusion … Continue reading “22Squared hires EP Zamile Vilakazi, promotes others”

Toyota’s “Sienna Life” celebrates spontaneity

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”

Disney announces plans for 2021 and beyond

On Thursday December 10, 2020, The Walt Disney Company hosted their webcast for Their Investor Day. Bob Chapek, Chief Executive Officer, The Walt Disney Company, and Bob Iger, Executive Chairman and Chairman of the Board, led the virtual event, which included presentations from leaders of the company’s content and distribution teams, along with financial updates … Continue reading “Disney announces plans for 2021 and beyond”

ArtClass welcomes Rebecca Niles as Executive Producer

Bicoastal production company ArtClass has hired Rebecca Niles as Executive Producer. She brings deep global production experience spanning advertising, branded content, and feature films. At ArtClass, Niles will oversee productions, manage creative teams, and nurture client relationships, working closely with Co-Founder/Executive Producer Geno Imbriale, Executive Producer Kate Aspell and the Head of Sales Jack Strachan. … Continue reading “ArtClass welcomes Rebecca Niles as Executive Producer”

Even with approval, Disney; Universal to remain closed

California has cleared theme parks to reopen after more than seven months of coronavirus closures provided they follow newly issued COVID-19 health and safety guidelines. However, Disneyland, Universal and other large parks may not be able to return until next summer. California Health and Human Services Secretary Mark Ghaly announced during a news conference on … Continue reading “Even with approval, Disney; Universal to remain closed”

Honda just isn’t feeling Savage anymore

Think of Honda going from Savage to well, tough. As in Fred Savage, the brand voice since 2014, and tough guy John Cena. The former WWE superstar turned actor, who will appear next year in Universal’s F9 and James Gunn’s Suicide Squad is the new voice for the Honda brand. As the brand moves away … Continue reading “Honda just isn’t feeling Savage anymore”

tinygiant signs trailblazing director Jenn Shaw

Brooklyn-based production company tinygiant is pleased to announce their newest roster addition, director Jenn Shaw. Her emotive storytelling draws out the humanity and identity within the supportive structures created by family and close friends.  Shaw is a New York-based filmmaker with roots in the bluegrass of Lexington, Kentucky. A graduate of NYU’s Tisch School of the … Continue reading “tinygiant signs trailblazing director Jenn Shaw”

VMLY&R taps Windfield and Beikmohamadi as ECDs

VMLY&R has announced the hire of Sherman Winfield and James Beikmohamadi as Executive Creative Directors based in the Atlanta office, effective immediately. They will report to Noel Cottrell, chief creative officer, Kansas City. Winfield and Beikmohamadi will play a key role in the agency, inspiring and invigorating creative teams to drive award-winning work and excellence in the consumer experience. Both will … Continue reading “VMLY&R taps Windfield and Beikmohamadi as ECDs”

Bob Industries signs two young filmmakers

Alissa Torvinen-Kouame and Randy Wilkins join Bob Industries for US commercial representation, having already made names for themselves in music videos, television, and film. Randy Wilkins is a three-time Emmy award-winning writer, director, cinematographer, and editor from the Bronx, New York. As a burgeoning filmmaker, Wilkins has come up the ranks as a Spike Lee … Continue reading “Bob Industries signs two young filmmakers”

ServiceNow smoothly takes care of back to business

In line with the gradually rising trend of returning to the office, ServiceNow is one of the first to address companies facing uncharted territory and has positioned themselves as a strategic partner; helping to ease C-Suite anxieties about returning to the workplace by providing critical tools to help prepare organizations for a safe and confident … Continue reading “ServiceNow smoothly takes care of back to business”

Pence aide calls NBA Players boycott: “Silly,” “absurd”

Players across the NBA have been adamant that more needs to be done to effect social change after the recent police shooting of Jacob Blake in Kenosha, Wisconsin.  It began when The Milwaukee Bucks did not take the floor before the start of Game 5 against the Orlando Magic on Wednesday, an action they later stated was due to … Continue reading “Pence aide calls NBA Players boycott: “Silly,” “absurd””

Milwaukee Bucks opt to boycott Playoff Game 5

No fans. And now, no players. In light of the violence currently happening in Milwaukee due to the shooting of Jacob Blake, The Milwaukee Bucks have decided to boycott Game 5 of their first-round series with the Orlando Magic. According to Adrian Wojnarowski of ESPN, the game was originally scheduled to tip off at 4 p.m. ET, yet the Bucks remained … Continue reading “Milwaukee Bucks opt to boycott Playoff Game 5”

UNTUCKit takes on skeptics in new campaign

UNTUCKit, the New York-based retail brand and creator of the “Original Untucked Shirt,” is launching a new campaign that takes on skeptics in an effort to engage with consumers outside of the brand’s base. Created in 2011 by founder Chris Riccobonoand, CEO Aaron Sanandres, UNTUCKit has given men a seamless way to look sharp and … Continue reading “UNTUCKit takes on skeptics in new campaign”

Rikesh Lal, Jesse Dillow are new Camp + King ECDs

Advertising agency Camp + King has promoted Rikesh Lal and Jesse Dillow to executive creative directors, CCO Roger Camp announced today. As co-creative directors, Rikesh and Jesse have been responsible for all of the agency’s creative output over the years. Rikesh, an art director, and Jesse, a writer, first worked with agency principals Roger Camp and Jamie … Continue reading “Rikesh Lal, Jesse Dillow are new Camp + King ECDs”

Lexus celebrates the need to get out and have fun

Last month, we reported that Lexus unveiled its first convertible in almost five years – the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Honestly, the timing couldn’t be better. This LC 500 is perhaps the perfect expression of the emotional desire of the times, and the new campaign from … Continue reading “Lexus celebrates the need to get out and have fun”

Brewers-Cards game postponed due to COVID

It’s not time for the grounds crew to roll out the tarps yet on this already weird season of Major League Baseball. But one has to wonder how long this shortened season can last as there are more postponed games due to the coronavirus COVID-19 pandemic. The Phillies, Nationals, Yankees and Blue Jays have had … Continue reading “Brewers-Cards game postponed due to COVID”

Michelob ULTRA reveals Jimmy Butler’s singing skills

The NBA is scheduled to return on July 30 in a bubble located at Disney World. Now, Michelob ULTRA announced today a multiyear partnership that makes the brand the official beer partner of the NBA.   The beer is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with … Continue reading “Michelob ULTRA reveals Jimmy Butler’s singing skills”

Ford and Disney reveal all-new Ford Bronco family

Ford Motor Company will reveal the all-new Ford Bronco 4×4 family on Monday, July 13 across Disney’s Media Networks – marking the first-ever, prime-time product reveal roadblock across Disney’s broadcast, cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu. “Ford Bronco is an icon that has captured people’s imaginations and inspired them … Continue reading “Ford and Disney reveal all-new Ford Bronco family”