Dell Blue creates visceral spot for Alienware

Dell Blue, the internal creative agency for Dell, recently created a thrilling :60 spot for Alienware, a provider of premium gaming laptops and desktops. Centered around the tagline “Everything Counts,” the spot features a cast of real-life gamers headlined by Yiliang “Peter” Peng a.k.a. Doublelift, a professional who currently plays for esports organization Team Liquid. … Continue reading “Dell Blue creates visceral spot for Alienware”

Terri & Sandy drop new campaign for SunnyD

SunnyD bows first campaign since 2015   SunnyD has always appealed to kids, but a new campaign from New York-based Terri & Sandy for the orange-flavored beverage line now targets a GenZ audience and features a new look and an action-packed TV spot. This marks the first work from the independent agency which was named … Continue reading “Terri & Sandy drop new campaign for SunnyD”

McGarryBowen creates a natural winner for Burt’s Bees

McGarryBowen helped introduce Burt’s Bees Beauty, a new makeup line from Burt’s Bees, with a celebration of the female dynamic and a focus on wholesome ingredients. Spanning TV, print, and digital, I Am Not Synthetic combines a multicultural lineup of women with colorful shots of product and soothing images of nature in a campaign that … Continue reading “McGarryBowen creates a natural winner for Burt’s Bees”

Optimus trolls Chicagoans with Heinz “Dog Sauce”

There’s a scene in Dirty Harry where Clint Eastwood berates his partner for doing the sin of sins — putting ketchup on his hotdog.

“Nobody puts ketchup on a hotdog,” is a truism shared by every true hotdog-eating, Cubs and Whitesox loving/hating Chicagoan.

But what about “Dog Sauce?”

Just in time for #NationalHotDogDay, Heinz has unveiled a Dog Sauce exclusively for Chicagoans.

Ingredients of the Dog Sauce include red ripe tomatoes, vinegar, sugar, salt, and a blend of spices and flavorings.

Yeah… Ketchup. Suckas.

One at Optimus’ Mark & Amanda keep it real in IL

Last fall, Optimus directing duo Mark Pallman and Amanda Speva spent nearly two weeks filming throughout the Land of Lincoln for the Illinois Office of Tourism campaign Are You Up For Amazing?

Inspired to shoot “all that makes the state so special” — a concept presented by JWT Chicago’s Mike Beamer and Carolyn James in what Amanda describes as “a beautiful vision” — the directors relied on a documentary technique to capture unscripted spontaneity.

Eight things about Shang-Chi and the Legend of the Ten Rings

Marvel Studios’ Shang-Chi and The Legend of The Ten Rings has arrived in theaters, and with its release, we see the origin story of a brand-new Marvel hero. Shang-Chi and the Legend of the Ten Rings follows Shang-Chi (Simu Liu) who must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten … Continue reading “Eight things about Shang-Chi and the Legend of the Ten Rings”

REEL WOMEN: D&G’s Natalie Gomez

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2021 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” As a second-generation Mexican-American (Habla español), … Continue reading “REEL WOMEN: D&G’s Natalie Gomez”

Nike commercial shoot picketed in Chicago

On Saturday, members of I.A.T.S.E Local 476 picketed a Nike commercial that was filming in Chicago using a non-union crew.  The members of Chicago Local 476 have become very diligent and resourceful at uncovering those who come “to exploit our city.” It’s a bit of a team effort to protect the opportunities, wages, and benefits of its members, and … Continue reading “Nike commercial shoot picketed in Chicago”

Bullitt, Bailey Lauerman, Bigger Picture, Deutsch L.A.

Bullitt has signed Drake Doremus Doremus’ latest film Zoe, starring Ewan McGregor and Lea Seydoux, premiered as the 2018 Tribeca Film Festival’s Centerpiece title. On the branded side, Doremus’ short film, The Beauty Inside, directed for Intel and Toshiba, received three Grand Prix awards at the Cannes Lions International Festival of Creativity, and was honored … Continue reading “Bullitt, Bailey Lauerman, Bigger Picture, Deutsch L.A.”