For IWD, Groove Guild releases new music video

(Groove Guild releases new video celebrating girls crushing it)

Launching in celebration of International Women’s Day (March 8), NYC-based music agency Groove Guild is releasing a bouncy new music video for Machines A.T.O.’s “Like Girls” track ft. Kali J. championing the infinite possibilities and potential of tomorrow’s most sensational successes: girls.

The video features a variety of young girls unapologetically owning their unique talents and perspectives. From a girl crushing it as a horseback archer, to another rockin’ it out in a unicorn onesie and roller skates, to a toddler mastering science experiments, the video intercuts vignettes of fierce girls with lively retro neon graphics—and even features a cameo by a “legendary so iconic” female celebrity.

The catchy, energizing anthem was originally released in 2020 as a part of Groove Guild’s EP “Like Girls! Songs to Inspire and Empower.” Watch below:

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Created amidst the pandemic, the music video was crafted with user-generated content, punctuated with punchy graphic overlays delivering a vibrant visual aesthetic. Groove Guild tapped director David Lord, along with Nice Shoes editor Dan Suter and colorist Maria Carretero, to bring the video to life while collaborating remotely.

Created to bring a soundtrack of empowerment for girls, Groove Guild partnered with female artists to craft a compilation of tracks that bring an element of fun to the quest to succeed and embrace trusting yourself. The final track “All That You Got” will be released later this month along with the full EP, available for streaming across all platforms.

“Like Girls” quickly garnered national attention when it was featured in-show during the 2020 Nickelodeon Kids’ Choice Awards.

Currently, the song is featured in the popular Apple Music playlist “Who Runs the World,” alongside the likes of Taylor Swift, Ariana Grande, Lady Gaga and Beyonce.