Instead of pretty in pink, Golden Globe-nominated actress, Molly Ringwald, is going to be alluring in avocado. For the second year running, Avocados From Mexico’s big game campaign was developed with creative agency partner Energy BBDO. Avocados From Mexico (AFM) today announced in their first teaser, titled “Tiara,” that they’ve partnered with Ringwald for their 2020 Super Bowl advertisement.
Glimpse a sneak peek at what the “Always Worth It” brand and Ringwald are cooking up for this year’s Big Game in the “Tiara” teaser. In the first teaser, directed by Moxie Pictures Frank Todaro, fans can watch Ringwald prep one of the Avocados From Mexico in its hair and makeup chair before the pair have their big Super Bowl ad moment. Even a star like Molly can see that Avocados From Mexico are always worth the extra attention.
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“Our creative concept is a lot of fun and brings together a few of our favorite things – avocados, Molly Ringwald and of course, humor,” said Kevin Hamilton, head of brand marketing, PR & strategy at Avocados From Mexico. We felt Molly was the perfect fit for the brand given her prestigious career and the fact that she genuinely loves Avocados From Mexico.”
“When I first heard about this opportunity, not only was I excited because it’s my first Super Bowl ad, but I was thrilled to work with a brand that I am both familiar with and eat on a regular basis,” said Ringwald. “Avocados From Mexico are worth it because they are healthy, delicious on everything and always in season. I hope people love this funny, entertaining ad as much as I’ve loved filming it.”
Last year, Energy BBDO unleashed a Super Bowl spot that featured Kristin Chenoweth coaching a trio of canines on the proper way to sing the Avocados from Mexico jingles. This should be just as fun.
CREDITS:
CLIENT: Avocados From Mexico
AGENCY: Energy BBDO
- Chief Creative Officers: Josh Gross, Pedro Pérez
- Associate Creative Directors: Colin O’Toole & Hansel Quintela
- Art Director: McKailey Carson
- Copywriter: Tracy Silagi
- President & CEO: Jeff Adkins
- Client Service Director: Bianca Dordea
- Asst. Account Executive: LaSalle Smith
- Group Strategy Director: Shannon Smiley
- Strategy Director: Jemilly Castro
- Project Managers: Blue Smith & Jake McGowan
- Head of Integrated Production: John Pratt
- Executive Producer: Jeff Davis
- Producer: Brittany Peskind
- Producer: Lily McNamara
- Executive Director of Music: Daniel Kuypers
- Director of Integrated Business Affairs: Frank Tavalino
- Business Manager: Katie Rogulich
- Group Talent Manager: Mariellen Golfis
PRODUCTION COMPANY: Moxie Pictures
- Director: Frank Todaro
- Executive Producer: Karol Zeno
- Line Producer: Laura Henif
EDIT: Cartel
- Editor: Kevin Zimmerman
- Assistant Editor: Mark Sheridan
VFX: Flare Chicago
- Senior Post Producer: Jenny McDonald
- Post Producer: Samantha Vaupel
- Design Lead: Hung Vinh
- Designer: Viktoryia Kryvanos
- Flame Lead: Mark Anderson
- Flame Assist: Jason Kerman
COLOR: Nice Shoes
- Colorist: Maria Carretero
- Color Assistant: Alex Frankland
- Producer: Serena Bove
- EP: Tara Holmes
AUDIO: Flare Chicago
- Sound Engineer: Steven Aguilar
- Senior Post Producer: Jenny McDonald
- Post Producer: Samantha Vaupel
- Music Composer: Andrew Oye
MEDIA AGENCY: Havas Media
- SVP, Group Account Director: Bob Galietti
- SVP, Strategic Investments: Jeff Gagne
- VP, Account Director: Katie Koecheler
DIGITAL AGENCY: Richards/Lerma
- Principal & Founder: Pete Lerma
- Principal, Creative Director: Aldo Quevedo
- Director, Digital Strategy: Francisco Cardenas
DIGITAL MEDIA AGENCY: RO2
- CEO: Rodrigo Vallejo
- Digital Director: Juan Pablo Achinte
- Sr. Media Planner: Juanita Fierro
- Sr. Media Planner: Tania Lazarus
PR AGENCY: Padilla
- Account Supervisor: Kayla Kaplan
SOURCE: Energy BBDO
