United States Archives

REEL SAN FRANCISCO

FootJoy welcomes next generation of golfers

By Reel 360 Feb 15, 2023

Golf is welcoming a new generation of players to the game. FootJoy, the leading golf shoe brand for over 100 years, premieres the “Step Forward” campaign, highlighting how ...

REEL MOVES/NEW YORK

Jessica Hafford joins RSA Photo and Art Division

By Reel 360 Feb 15, 2023

Ridley Scott Creative Group’s RSA Films Photo & Art announces the appointment of senior agent/executive producer, Jessica Hafford for the Americas. The move buil...

AICP

Mishief’s Greg Hahn named AICP Judging Chair

By Reel 360 Feb 15, 2023

Matt Miller, President and CEO of AICP, has announced that Greg Hahn, Co-Founder and Chief Creative Officer of Mischief @ No Fixed Address, as the 2023 AICP Next Awards Judging...

Super Bowl

Industry reactions to Super Bowl ads

By Reel 360 Feb 13, 2023

Well, the Super Bowl LVII is over. And there were winners and losers. But we're not talking about the Philadelphia Eagles right now. We'll be licking those wounds for some time...

Super Bowl

Ataboy Studios and Bader Rutter leaders react to Big Game spots

By Reel 360 Feb 13, 2023

The Big Game is over and the Philadelphia Eagles gave up their 10-point lead to lose by 3 to the Kansas City Chiefs. It's heartbreaking if you're a Philly fan, no matter how gr...

Super Bowl

Our Top 5 Big Game ads and 3 not so great

By Colin Costello Feb 13, 2023

It's over. Sigh. My Philadephia Eagles put up a valiant effort but they couldn't do it for four quarters Sometimes you lead by 10 points at halftime and lose by 3 when it's all...

Super Bowl

Get ready to Scream during Super Bowl

By Reel 360 Feb 10, 2023

When the Philadelphia Eagles take on the Kansas City Chiefs in Super Bowl LVII, there will be lots of yelling and crying. And we ain't just talking about the game. Paramount an...

Super Bowl

Stallone climbs Paramount Mountain in Super Bowl spot

By Reel 360 Feb 10, 2023

Paramount+ returns to the Super Bowl with another film set on the iconic Paramount Mountain. And like any mountain, Paramount Mountain has different faces. The northern fac...

Super Bowl

Peacock drops a Poker Face Super Bowl spot

By Reel 360 Feb 10, 2023

NBCUniversal’s Peacock Feb. 9 bowed a look at an upcoming Super Bowl LVII ad for its new detective drama Poker Face that features a meta twist on the Big Game commercials. ...

Super Bowl

Skechers puts a Dogg in Super Bowl

By Reel 360 Feb 10, 2023

Dogs are a crowd-pleaser in Big Game commercials, so Skechers teamed up with the most famous and coolest one of all—Snoop Dogg. In the 30-second Skechers x Snoop Dogg com...

Super Bowl

The Bear chef Matty Matheson shops with Raekwon The Chef and Tiny Chef for DoorDash

By Reel 360 Feb 10, 2023

Today, DoorDash announced the launch of a new campaign, “We Get Groceries,” debuting during the Big Game for the first time with a :30 TV spot airing on Sunday, February 12...

Super Bowl

John Travolta is a “scrub” in T-Mobile spot

By Reel 360 Feb 10, 2023

This T-Mobile spot is the one that we want. The one that we want. Ooh-ooh-ooh, honey! The wireless provider is cashing in on nostalgia for its new Super Bowl Commercial, a...

Super Bowl

Jon Hamm, Brie Larson chill in Pete Davidson’s fridge for Hellman’s

By Reel 360 Feb 10, 2023

Hellmann's Mayonnaise is the perfect accompaniment for Hamm and Brie in the brand's new commercial airing during the Big Game. The spot features megastars Jon Hamm an...

Super Bowl

Getting “stuck in” is common when it comes to Pringles

By Reel 360 Feb 10, 2023

Since the creation of Pringles, fans have long embraced that getting your hand "stuck in" is just part of the delicious experience; that's why for Pringles' Big ...

Super Bowl

Diddy teams with one-hit wonders for Uber One

By Reel 360 Feb 9, 2023

Sean “Diddy” Combs is one of the most notable music producers who has unrivaled success as a hitmaker. So of course, it made sense for Uber One, Uber's popular membership p...

Super Bowl

Battery gets Buttery with Land O’Lakes

By Reel 360 Feb 9, 2023

As the Chiefs and the Eagles (Go Birds) prepare to face off in Super Bowl LVII, the excitement builds for the most important part of the evening – the food. Land O’Lakes, ...

Super Bowl

DraftKings bets on Kevin Hart for Super Bowl

By Reel 360 Feb 9, 2023

During the first quarter of Super Bowl LVII, DraftKings will be airing a national 30-second commercial featuring actor and comedian Kevin Hart (Ride Along, Jumaji). DraftKings ...

Indie Film

Horror film premieres exclusively on TikTok, IG

By Reel 360 Feb 9, 2023

Embracing an increasingly swipe-through screen culture, filmmakers Jen Ponton and Jody Lauren Miller have crafted an “immersive social media horror experience.” The film ...

Super Bowl

Dad forgets the Binky in Kia Super Bowl spot

By Reel 360 Feb 9, 2023

Picture this… a family of three off on a joyful adventure with their adorable bundle of joy, when, just as they’re ready to check-in at a beautiful mountain resort, a daunt...

Super Bowl

Adam Driver enters loop of creation with Squarespace

By Reel 360 Feb 9, 2023

Squarespace today revealed its ninth Super Bowl campaign, 'The Singularity' starring Adam Driver (White Noise, Star Wars, Marriage Story). The in-game spot, directed by award...