Sean “Diddy” Combs is one of the most notable music producers who has unrivaled success as a hitmaker. So of course, it made sense for Uber One, Uber’s popular membership program, to ask him to create a jingle. Just one hitch:
“Diddy don’t do jingles.”
Taking a boardroom meeting with Uber execs, Diddy, surrounded by his entourage is pitched on the idea of doing a song for Uber One.
“You want me to do a jingle?” says the Bad Boys leader. After one of his peeps declares that Diddy doesn’t make jingles, the Uber One executives assure him they’re asking for “One Hit for Uber One” — not a jingle. Diddy looks up replying, “You want a hit?”
The acclaimed producer then auditions one-hit wonders such as Montell Jordan (This is How We Do It), Kelis (Milkshake), Donna Lewis (I Love You Always Forever), Ylvis (What Does The Fox Say) and Haddaway (What is Love?) and hilariously cringes while they remix their one-hits. Watch the hilarious spot created by Special Group U.S. below:
REELated:
“While millions of people across the world reap the benefits of Uber One each day, we realized that we still had some work to do to get the word out about our membership program. So, we tapped into the ultimate memory hack and the one thing that really sticks in everyone’s minds: music. If we could come up with one hit song for Uber One, it would all click. We knew exactly who could help — someone who knows the industry inside and out. A titan of the music world. An absolute mogul,” says a statement on the Uber website.
The brand’s Big Game ad last year featured Jennifer Coolidge, Trevor Noah, Nicholas Braun and Gwyneth Paltrow eating household items delivered by Uber Eats. The company’s first-ever Super Bowl spot in 2021 teamed Wayne’s World’s Mike Myers and Dana Carvey with Cardi B.
Uber will also run a promotion from Feb. 7 through Feb. 19, where new members can get three months free on their membership. Uber will also host an Uber One-only members party in Phoenix, Arizona on Feb. 10.
The spot will air during the second quarter of the Super Bowl, featuring The Philadelphia Eagles vs. The Kansas City Chiefs. The game will kick off Sunday, February 12 at 6:30 EST/5:30 CST/3:30 PST.
CREDITS:
CLIENT: Uber
AGENCY: Special Group U.S.
PRODUCTION COMPANY: Biscuit
Director: Andreas Nilsson
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