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ICYMI: The best ads of December
  • Reel Ad of the Week

ICYMI: The best ads of December

By Colin Costello Jan 16, 2026
If December felt like one long blur of wrapping paper, year-end deadlines, and trying to remember what day it was, don’t worry. The ad world was right there with you. Between...
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Apple Watch takes aim at Quitter’s Day with call to “Quit Quitting”
  • Reel Ad of the Week

Apple Watch takes aim at Quitter’s Day with call to “Quit Quitting”

By Colin Costello Jan 7, 2026
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-...
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Beyoncé and Levi’s reinvent denim in “Pool Hall” Campaign
  • Reel Ad of the Week

Beyoncé and Levi’s reinvent denim in “Pool Hall” Campaign

By Colin Costello Mar 7, 2025
Beyoncé is back with another jaw-dropping collaboration with Levi’s, this time taking over a pool hall in the latest installment of the REIIMAGINE campaign. Following the su...
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ICYMI: The best ads of February
  • Reel Ad of the Week

ICYMI: The best ads of February

By Colin Costello Mar 4, 2025
February is advertising’s biggest month, thanks to the Super Bowl spotlight, and this year’s ads lineup didn’t disappoint. From NFL’s empowering “Somebody” and its ...
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DirectTV’s newest spot featuring Randy Johnson hits home run
  • Reel Ad of the Week

DirectTV’s newest spot featuring Randy Johnson hits home run

By Reel 360 Apr 16, 2024
DIRECTV's latest campaign extension, "Bird Ballparks," is an imaginative collaboration with legendary pitcher Randy Johnson and offers a fun and unexpected twist on the brand's...
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Stephen Colbert and more are in New York State of Mind campaign
  • Reel Ad of the Week

Stephen Colbert and more are in New York State of Mind campaign

By Colin Costello Aug 16, 2021
Gosh, this makes me want to move back to New York. Beloved New York City actors, singers, choreographers, musicians, television, and late-night hosts have come together to prod...
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NFL: Football is Queer
  • Reel Ad of the Week

NFL: Football is Queer

By Reel 360 Jul 7, 2021
Nashville-based Howling Music scored the music for a new ad from the NFL, The Trevor Project and Los Angeles agency 72andSunny. Released in tandem with Pride Month, the spo...
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We jump for Apple AirPods Pro spot
  • Reel Ad of the Week

We jump for Apple AirPods Pro spot

By Colin Costello Apr 20, 2021
Okay, okay, yeah we're late with this one. But this month-old spot from Apple for their AirPods Pro, is no less a Reel Ad of the Week for the Reel 360 team than any other campa...
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John Lewis animated holiday film is magical
  • Reel Ad of the Week

John Lewis animated holiday film is magical

By Colin Costello Nov 16, 2020
We always say if you want a Reel Ad of the Week tag, make the Reel 360 Team laugh, cry or think. And that's exactly (not surprising at all) what the latest John Lewis Holiday a...
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‘Yippee Ki Yay’ Willis is back with DieHard… batteries
  • Reel Ad of the Week

‘Yippee Ki Yay’ Willis is back with DieHard… batteries

By Colin Costello Oct 19, 2020
This Reel Ad of the Week is the bomb. Literally. On Sunday, DieHard brand batteries delivered big time. For the first time, Advance Auto Parts, Inc. brought together DieHard t...
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Nike commits to Kobe Bryant’s Mamba Mentality
  • Reel Ad of the Week

Nike commits to Kobe Bryant’s Mamba Mentality

By Reel 360 Aug 24, 2020
Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant's relentless determination to be the best...
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Nike’s new split screen spot is nothing short of epic
  • Reel Ad of the Week

Nike’s new split screen spot is nothing short of epic

By Reel 360 Jul 30, 2020
Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonig...
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“Kia-ck ass” summer ‘The Features Film’ opens
  • Reel Ad of the Week

“Kia-ck ass” summer ‘The Features Film’ opens

By Colin Costello Jul 20, 2020
It's been quite the year for movies or the lack of them. With Warner Bros' Tenet being pushed back to an unnamed date and with chatter of theaters not reopening until mid-2021,...
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Apple and that whole ‘Working-from-home-thing’
  • Reel Ad of the Week

Apple and that whole ‘Working-from-home-thing’

By Reel 360 Jul 14, 2020
Apple has released a sequel to its popular 2019 ad "Underdogs." And it is great. Titled, "The Whole Working-from-Home-Thing" features the 'dogs attempting to work on a project ...
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All Lives Can’t Matter unless Black Lives Matter
  • Reel Ad of the Week

All Lives Can’t Matter unless Black Lives Matter

By Reel 360 Jun 19, 2020
To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic Love Has No Labels campa...
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P&G asks White America to choose anti-racism
  • Reel Ad of the Week

P&G asks White America to choose anti-racism

By Reel 360 Jun 11, 2020
"Being white in America is not needing to state your life matters," a new and striking Procter & Gamble spot reads. "And when your life matters, you have power. Now is the ...
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Nike finally says, “Don’t Do It” when it comes to racism
  • Reel Ad of the Week

Nike finally says, “Don’t Do It” when it comes to racism

By Colin Costello May 29, 2020
As a biracial man, I suffer at the sight of George Floyd being murdered in cold blood. As a father, I collapse to my knees every time I hear the 46-year-old African American ma...
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GAP enlists RadicalMedia’s Gálvez to relearn khakis
  • Reel Ad of the Week

GAP enlists RadicalMedia’s Gálvez to relearn khakis

By Colin Costello Apr 30, 2020
The GAP has been fairly quiet for a long time. Once, the brand was everyone's jam from Madonna to Spike Lee to Charlize Theron. It was "our casual chic." While GAP is still spo...
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Cashmere Agency releases new Jack in the Box work
  • Reel Ad of the Week

Cashmere Agency releases new Jack in the Box work

By Colin Costello Apr 17, 2020
LA-based Cashmere Agency has released literally a menu of humorous new work for client partner Jack in the Box. Led by Creative Director Tynesha Williams, the agency ties toget...
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Kia’s ‘Accelerate the Good Program’ to donate $1m to homeless youth
  • Reel Ad of the Week

Kia’s ‘Accelerate the Good Program’ to donate $1m to homeless youth

By Reel 360 Apr 10, 2020
It's always a bold choice for a brand to NOT show their brand in a new commercial. This is especially true when it comes to a car company - especially now when car sales, like ...
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