Beyoncé is back with another jaw-dropping collaboration with Levi’s, this time taking over a pool hall in the latest installment of the REIIMAGINE campaign. Following the success of the “Launderette” spot, which reimagined a classic Levi’s ad, “Pool Hall” brings an edgy, modern twist to the brand’s legacy with a denim-on-denim showdown featuring none other than Justified star Timothy Olyphant.
Directed by Grammy-winning filmmaker Melina Matsoukas, “Chapter Two” in campaign blends nostalgia with reinvention, showcasing Levi’s as both timeless and effortlessly cool. Beyoncé exudes confidence as she takes on Olyphant in a high-stakes game of pool, proving that denim isn’t just fashion—it’s an attitude. Styled in Ribcage Wide Leg jeans, a Braided Vest, and a statement Spade Trench, Queen Bey brings an elevated yet laid-back aesthetic to the table. Watch below:
“There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,” said Beyoncé. “For the second chapter in our collaboration, we had even more fun reimagining the denim-on-denim narrative, through the lens of a woman who can be sexy, bold, and a fierce competitor, all at once.”
The campaign, which pays homage to Levi’s heritage while pushing the boundaries of contemporary style, captures the essence of denim’s ability to shape culture. The REIIMAGINE initiative, designed to celebrate individuality and self-expression, brings together bold styling, cinematic storytelling, and a cast that oozes charisma. With its neon-lit setting, slow-burning tension, and Beyoncé’s undeniable presence, “Pool Hall” feels like a modern Western showdown—only this time, the weapons of choice are cue sticks and smoldering glances.
Alongside Beyoncé, Timothy Olyphant brings his signature swagger to the campaign, adding an extra layer of cool. Known for his roles in Justified and Deadwood, Olyphant’s smooth charisma and old-school charm perfectly complement the high-energy, fashion-forward narrative Levi’s is building.
With a global media rollout, social activations, and digital storytelling, “Pool Hall” cements Levi’s place at the intersection of fashion and culture. The campaign extends beyond just a visual spectacle—Levi’s has also launched a curated collection of denim essentials that channel the effortless confidence seen on-screen. Expect reimagined silhouettes, bold embellishments, and a blend of classic and contemporary styling meant to empower wearers to embrace their own individuality.
From the striking visuals to the undeniable star power, “Pool Hall” is a masterclass in brand storytelling. It’s no surprise that this stylish showdown is our Reel Ad of the Week—because when Beyoncé steps up to the table, she never misses.
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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