We jump for Apple AirPods Pro spot

(We jump for this new-ish Apple spot)

Okay, okay, yeah we’re late with this one. But this month-old spot from Apple for their AirPods Pro, is no less a Reel Ad of the Week for the Reel 360 team than any other campaign.

Touting the versatility of the wireless earbuds will help “turn the world into your playground,” the work from TBWA\Media Arts Lab is one of those magical spots you dance along with, watch over and over, and actually go out and buy the earbuds.

Featuring the song “Fallin’ Apart (Feat. Denzel Curry & Pell)” by Young Franco, the spot begins with our young hero calmly inserting his AirPods Pro into his ears.

As he goes on his journey, he joins some kids who are jumping rope. People around him get ideas and begin creating jump ropes out of unexpected materials like neon tubing and painted road signs which magically lift off the ground. And the AirPods Pro stay in his ears. Watch below:



Jump Goes Viral

Apple is also running a “Jump” campaign on TikTok, teaming up with popular creators to promote AirPods Pro. Each video highlights AirPods Pro, jumping rope, and implementing a variety of TikTok editing effects and trends. Look below:

@apple

@justmaiko can jump into different looks. What will your jump do? #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

@apple

@rhegan777 will see if you can keep up. Then it’s your turn to shine. #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

@apple

@jumproperidge will show you how a pro does it. Now it’s your turn. #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

@apple

@laetitiaky just needs her hair to get jumping. How will you do it? #AirPodsJUMP

♬ Fallin’ Apart (ft. Denzel Curry & Pell) – Young Franco

The spot is infectious, and by going viral, certainly proves our point. And why it’s our Reel Ad of the Week.

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Colin Costello is the West Coast Editor of Reel 360. Contact him at [email protected] or follow him on Twitter at @colinthewriter1

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