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Tag: Mcdonalds

McDonald’s celebrates the Rabbit for Lunar New Year
  • Lunar New Year

McDonald’s celebrates the Rabbit for Lunar New Year

By Reel 360 Jan 20, 2023
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng ...
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McDonald’s helps us escape inflation by going back in time
  • International

McDonald’s helps us escape inflation by going back in time

By Reel 360 Jan 9, 2023
Inflation is continuously causing prices to rise. Luckily, there is a place in Sweden where good old McDonald’s deals are immortalized – Google Street View. Can you say...
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McDonald’s, fashion trailblazer Humberto Leon reimagine Lunar New Year
  • Lunar New Year

McDonald’s, fashion trailblazer Humberto Leon reimagine Lunar New Year

By Reel 360 Feb 1, 2022
To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand&n...
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Communal dining is back and McDonald’s has a tray for it – a really big tray
  • International

Communal dining is back and McDonald’s has a tray for it – a really big tray

By Reel 360 Oct 8, 2021
You're going to need a bigger tray. Now that communal dining is back, QSR giant, McDonald’s is putting a lot less ‘me’ and a little more ‘we’ into its iconic tray wit...
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Juneteenth: McDonald’s announces Gospelfest lineup
  • Music

Juneteenth: McDonald’s announces Gospelfest lineup

By Reel 360 Jun 18, 2021
The 38th Annual New York Metro McDonald’s Gospelfest will present a virtual concert and showcase free to the public. The event will air on Juneteenth June 19, 2021, on My9 a...
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Ad Age names TikTok Marketer of the Year
  • MEDIA

Ad Age names TikTok Marketer of the Year

By Reel 360 Dec 7, 2020
 Ad Age unveiled its 2020 Marketers of the Year list, with TikTok taking the #1 spot. The Marketers of the Year list, widely seen as the definitive guide to the leading forces...
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New McDonald’s billboards have bite
  • International

New McDonald’s billboards have bite

By Reel 360 Sep 29, 2020
There are a handful of brands that only require a logo to identify them. Target has its bullseye. Nike, its swoosh. Apple, well an apple. And of course McDonald's has its golde...
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BK and McDonald’s kiss and make up in new Pride ad
  • Reel Ad of the Week

BK and McDonald’s kiss and make up in new Pride ad

By Colin Costello Sep 12, 2020
I was recently told that, "sometimes love isn't enough." But maybe love can conquer all... at least when it comes to the Burger Wars. During Helsinki Pride, perennial number tw...
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McDonald’s spices up classic Chicken McNuggets
  • National

McDonald’s spices up classic Chicken McNuggets

By Reel 360 Aug 25, 2020
We know spice is in the eye of the beholder…or in this case, the taste buds. One person’s taste-bud-singeing swelter is another’s “you call that spicy?” McDonald's ...
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UPDATED: McDonald’s makes splash with recycled straws
  • International

UPDATED: McDonald’s makes splash with recycled straws

By Reel 360 Jul 3, 2020
McDonald’s Austria is replacing plastic straws with recyclable paper ones as part of the fast food giant's global packaging and recycling s...
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McDonald’s tribute to those killed by police brutality
  • Social Media

McDonald’s tribute to those killed by police brutality

By Reel 360 Jun 4, 2020
Just two days after #BlackOutTuesday, McDonald’s has released a powerful :60-second ad created by AOR Wieden + Kennedy New York that directly pays tribute to seven Black Amer...
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McDonald’s China appoints Publicis for Media Planning
  • International

McDonald’s China appoints Publicis for Media Planning

By Reel 360 May 21, 2020
McDonald’s China has appointed Publicis Groupe as its media planning agency partner in Mainland China. The scope of work will be handled by a Power of One dedicated client so...
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McDonald’s spot from Pulse brings 16 DPs together
  • REEL LA

McDonald’s spot from Pulse brings 16 DPs together

By Reel 360 Apr 27, 2020
Pulse Director Ryan Booth knows his DP's apparently. This spot for McDonald’s, which celebrates the fast food giant's support for essential workers battling coronavirus COVID...
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Dating at work – flirting with disaster?
  • Legal

Dating at work – flirting with disaster?

By Anne S. Jordan Nov 20, 2019
Many companies have policies that prohibit a supervisor from dating a subordinate. Beyond concerns of favoritism and the consequent impact on morale, such relationships can go ...
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McDonald’s Fairhurst resigns; stock falls

McDonald’s Fairhurst resigns; stock falls

By Reel 360 Nov 5, 2019
More fallout from McDonald's CEO,  Stephen Easterbrook ouster as multiple outlets now confirm David Fairhurst, who had been installed as Chief People Officer, has left the comp...
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Cossette’s Alyssa Huggins reacts to agency closing

Cossette’s Alyssa Huggins reacts to agency closing

By Colin Costello Sep 21, 2017
The fallout from McDonald’s consolidating its US shops continues. In July, we reported that the quick serve restaurant was seeking to reduce its agency roster after moving all...
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