Mcdonalds Archives

Lunar New Year

McDonald’s, fashion trailblazer Humberto Leon reimagine Lunar New Year

By Reel 360 Feb 1, 2022

To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand&n...

International

Communal dining is back and McDonald’s has a tray for it – a really big tray

By Reel 360 Oct 8, 2021

You're going to need a bigger tray. Now that communal dining is back, QSR giant, McDonald’s is putting a lot less ‘me’ and a little more ‘we’ into its iconic tray wit...

Music

Juneteenth: McDonald’s announces Gospelfest lineup

By Reel 360 Jun 18, 2021

The 38th Annual New York Metro McDonald’s Gospelfest will present a virtual concert and showcase free to the public. The event will air on Juneteenth June 19, 2021, on My9 a...

MEDIA

Ad Age names TikTok Marketer of the Year

By Reel 360 Dec 7, 2020

Ad Age unveiled its 2020 Marketers of the Year list, with TikTok taking the #1 spot. The Marketers of the Year list, widely seen as the definitive guide to the leading forces...

International

New McDonald’s billboards have bite

By Reel 360 Sep 29, 2020

There are a handful of brands that only require a logo to identify them. Target has its bullseye. Nike, its swoosh. Apple, well an apple. And of course McDonald's has its golde...

Reel Ad of the Week

BK and McDonald’s kiss and make up in new Pride ad

By Colin Costello Sep 12, 2020

I was recently told that, "sometimes love isn't enough." But maybe love can conquer all... at least when it comes to the Burger Wars. During Helsinki Pride, perennial number tw...

National

McDonald’s spices up classic Chicken McNuggets

By Reel 360 Aug 25, 2020

We know spice is in the eye of the beholder…or in this case, the taste buds. One person’s taste-bud-singeing swelter is another’s “you call that spicy?” McDonald's ...

International

UPDATED: McDonald’s makes splash with recycled straws

By Reel 360 Jul 3, 2020

McDonald’s Austria is replacing plastic straws with recyclable paper ones as part of the fast food giant's global packaging and recycling s...

Social Media

McDonald’s tribute to those killed by police brutality

By Reel 360 Jun 4, 2020

Just two days after #BlackOutTuesday, McDonald’s has released a powerful :60-second ad created by AOR Wieden + Kennedy New York that directly pays tribute to seven Black Amer...

International

McDonald’s China appoints Publicis for Media Planning

By Reel 360 May 21, 2020

McDonald’s China has appointed Publicis Groupe as its media planning agency partner in Mainland China. The scope of work will be handled by a Power of One dedicated client so...

REEL LA

McDonald’s spot from Pulse brings 16 DPs together

By Reel 360 Apr 27, 2020

Pulse Director Ryan Booth knows his DP's apparently. This spot for McDonald’s, which celebrates the fast food giant's support for essential workers battling coronavirus COVID...

Legal

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