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McDonald’s pulls creepy AI-generated Xmas ad after backlash
  • International

McDonald’s pulls creepy AI-generated Xmas ad after backlash

By Reel 360 Dec 12, 2025
McDonald’s Netherlands has pulled an AI-generated holiday commercial after the spot was widely mocked across social media, reigniting criticism around the growing use of gene...
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McDonald’s opens a portal to The Upside Down in campaign
  • International

McDonald’s opens a portal to The Upside Down in campaign

By Reel 360 Nov 26, 2025
McDonald’s Brazil is pulling fans straight into the Upside Down. To celebrate the final season of Stranger Things, the brand has launched a sweeping, nostalgia-soaked campaig...
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McDonald’s x MONOPOLY returns with a Gen Z glow-up
  • REEL NEW YORK

McDonald’s x MONOPOLY returns with a Gen Z glow-up

By Reel Chicago Oct 8, 2025
After nearly a decade in storage, McDonald’s is dusting off one of its most-loved promotions, MONOPOLY Game, and relaunching it for 2025 with a swagger that’s equal parts n...
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McDonald’s welcomes us back to McDonaldland
  • REEL BUSINESS

McDonald’s welcomes us back to McDonaldland

By Reel 360 Aug 8, 2025
Ronald. Grimace. Hamburglar. Birdie. Mayor McCheese. They’re back—and they brought souvenirs. For the first time in more than two decades, McDonald’s is officially reopen...
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Sydney Sweeney isn’t the problem — Lazy stereotypes in ads are
  • POV

Sydney Sweeney isn’t the problem — Lazy stereotypes in ads are

By Colin Costello Jul 31, 2025
Let’s get this out of the way up top: Advertising shapes culture. It always has. That’s not up for debate. But not every campaign is a culture war, and not every attractive...
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McDonald’s doubled down on Detroit with 313 Day celebration
  • REEL DETROIT

McDonald’s doubled down on Detroit with 313 Day celebration

By Reel 360 Mar 19, 2025
McDonald’s made its biggest commitment yet to Detroit with the return of 313 Day, an annual celebration of the city’s culture, pride, and community. Launched in 2024, the a...
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McDonald’s UK, Stormzy collab for “Order Like Stormzy” campaign
  • International

McDonald’s UK, Stormzy collab for “Order Like Stormzy” campaign

By Reel 360 Feb 21, 2025
McDonald’s and Leo Burnett UK are serving up a major cultural moment with their latest campaign, featuring Stormzy, one of Britain’s biggest rap stars. The campaign invites...
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Was Trump’s recent McDonald’s “work day” fake?
  • REEL POLITICS

Was Trump’s recent McDonald’s “work day” fake?

By Reel 360 Oct 21, 2024
Donald Trump's recent appearance at a McDonald’s in Pennsylvania, where he briefly "worked" the drive-through window, was more theatrical than an actual attempt at labor. ...
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Donald Trump works McDonald’s fry station in PA
  • REEL POLITICS

Donald Trump works McDonald’s fry station in PA

By Reel 360 Oct 20, 2024
In a spectacle that seemed straight out of reality television, Republican presidential nominee Donald Trump manned the fry station at a McDonald’s in Feasterville-Trevose, Pe...
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Did somebody smell McDonald’s Netherlands?
  • International

Did somebody smell McDonald’s Netherlands?

By Reel 360 Apr 8, 2024
In a groundbreaking move, McDonald's Netherlands has introduced a unique advertising campaign centered around the unmistakable scent of its famous French Fries. Recognizing...
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McDonald’s launches CosMc’s in Texas for Solar Eclipse
  • Solar Eclipse

McDonald’s launches CosMc’s in Texas for Solar Eclipse

By Reel 360 Apr 8, 2024
Prepare for an out-of-this-world experience as McDonald’s introduces another space-themed spinoff restaurant, CosMc’s, set to open its doors in Arlington, Texas. Positioned...
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The UK fancies a McDonald’s in Christmas spot
  • HOLIDAY SPIRIT

The UK fancies a McDonald’s in Christmas spot

By Reel 360 Nov 14, 2023
Fast-food giant McDonald’s is set to light up the holiday season with a heartwarming Christmas advertisement that extends its beloved 'Raise Your Arches' campaign. Developed...
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McDonald’s takes us to the movies in “As Featured in Meal”
  • REEL NEW YORK

McDonald’s takes us to the movies in “As Featured in Meal”

By Reel 360 Aug 22, 2023
McDonald's is treating fans to an immersive experience that celebrates their most cherished menu items' iconic appearances in entertainment. Created by Wieden+ Kennedy, the "...
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McDonald’s UK raises the arches in new spot
  • International

McDonald’s UK raises the arches in new spot

By Reel 360 Aug 8, 2023
Leo Burnett, London has once again tapped into a relatable aspect of the UK summer holiday experience in its latest advertisement for McDonald's. With traffic congesti...
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McDonald’s celebrates the Rabbit for Lunar New Year
  • Lunar New Year

McDonald’s celebrates the Rabbit for Lunar New Year

By Reel 360 Jan 20, 2023
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng ...
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McDonald’s helps us escape inflation by going back in time
  • International

McDonald’s helps us escape inflation by going back in time

By Reel 360 Jan 9, 2023
Inflation is continuously causing prices to rise. Luckily, there is a place in Sweden where good old McDonald’s deals are immortalized – Google Street View. Can you say...
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McDonald’s, fashion trailblazer Humberto Leon reimagine Lunar New Year
  • Lunar New Year

McDonald’s, fashion trailblazer Humberto Leon reimagine Lunar New Year

By Reel 360 Feb 1, 2022
To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand&n...
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Communal dining is back and McDonald’s has a tray for it – a really big tray
  • International

Communal dining is back and McDonald’s has a tray for it – a really big tray

By Reel 360 Oct 8, 2021
You're going to need a bigger tray. Now that communal dining is back, QSR giant, McDonald’s is putting a lot less ‘me’ and a little more ‘we’ into its iconic tray wit...
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Juneteenth: McDonald’s announces Gospelfest lineup
  • Music

Juneteenth: McDonald’s announces Gospelfest lineup

By Reel 360 Jun 18, 2021
The 38th Annual New York Metro McDonald’s Gospelfest will present a virtual concert and showcase free to the public. The event will air on Juneteenth June 19, 2021, on My9 a...
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Ad Age names TikTok Marketer of the Year
  • MEDIA

Ad Age names TikTok Marketer of the Year

By Reel 360 Dec 7, 2020
 Ad Age unveiled its 2020 Marketers of the Year list, with TikTok taking the #1 spot. The Marketers of the Year list, widely seen as the definitive guide to the leading forces...
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