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Apple revives ’90s Nostalgia in Chinese New Year Love Story
  • Lunar New Year

Apple revives ’90s Nostalgia in Chinese New Year Love Story

By Reel 360 Jan 14, 2025
This Chinese New Year, Apple is celebrating love and tradition with its latest Shot on iPhone film, "I Made a Mixtape for You." Created by TBWA\Media Arts Lab Shanghai, the cam...
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BMW celebrates joy in translation for Chinese New Year
  • Lunar New Year

BMW celebrates joy in translation for Chinese New Year

By Reel 360 Feb 2, 2023
We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang upâ...
More »
Kids dream big in Nike Lunar New Year work
  • Lunar New Year

Kids dream big in Nike Lunar New Year work

By Reel 360 Jan 26, 2023
We’ve all been buoyed by a kid’s naive ambition to realize their big dreams. Why can’t all of us just dream like a kid again, despite being stuck with all of life’s ev...
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Coca-Cola celebrates Lunar New Year with rabbits
  • Lunar New Year

Coca-Cola celebrates Lunar New Year with rabbits

By Reel 360 Jan 24, 2023
According to the Lunar New Year Zodiac, the Rabbit is the luckiest of the twelve animals – Production company, Hornet has reunited with Ogilvy Shanghai for the second Lunar N...
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Apple releases inspiring Lunar New Year  film shot on iPhone
  • Lunar New Year

Apple releases inspiring Lunar New Year film shot on iPhone

By Reel 360 Jan 23, 2023
Apple is once again celebrating Lunar New Year with an inspirational film shot entirely on iPhone, created by TBWA\Media Arts Lab. Directed by award-winning director Peng Fe...
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Lexus celebrates Lunar New Year with short skit
  • Lunar New Year

Lexus celebrates Lunar New Year with short skit

By Reel 360 Jan 22, 2023
Lexus partnered with Wong Fu Productions to celebrate Lunar New Year and the Year of the Rabbit in a short skit featuring Philip Wang, one of the founders of Wong Fu, along wit...
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AARP goes hip hop for Year of the Rabbit
  • Lunar New Year

AARP goes hip hop for Year of the Rabbit

By Reel 360 Jan 22, 2023
This year, the Asian American and Pacific Islander community is celebrating the Year of the Rabbit — a symbol of longevity, peace, and prosperity. What better way to honor th...
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McDonald’s celebrates the Rabbit for Lunar New Year
  • Lunar New Year

McDonald’s celebrates the Rabbit for Lunar New Year

By Reel 360 Jan 20, 2023
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng ...
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Rémy Martin celebrates the Rabbit with tastemakers
  • Lunar New Year

Rémy Martin celebrates the Rabbit with tastemakers

By Reel 360 Jan 9, 2023
Rémy Martin has teamed up with a group of cultural tastemakers to toast to the Year of the Rabbit, celebrating their unique backgrounds and traditions through Family Spirit. ...
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McDonald’s, fashion trailblazer Humberto Leon reimagine Lunar New Year
  • Lunar New Year

McDonald’s, fashion trailblazer Humberto Leon reimagine Lunar New Year

By Reel 360 Feb 1, 2022
To ring in Lunar New Year with style and innovation, McDonald’s partnered with our friends at multicultural agency, IW Group, and Humberto Leon, co-founder of fashion brand&n...
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