McDonald’s Austria is replacing plastic straws with recyclable paper ones as part of the fast food giant’s global packaging and recycling strategy to reduce the use of packaging, switch to more sustainable materials and help its customers recycle.
But what about the old plastic ones?
The arches are giving some of those O.G. red-and-yellow striped plastic straws a second life as swimwear – and just in time for summer.
The one-piece women’s suit and men’s swim shorts are made from upcycled fabric that’s a mix of recycled McDonald’s plastic straws and post-consumer plastic waste reclaimed from the ocean.
Austrian label Poleit, known for making swimwear out of recycled materials, designed the limited-edition collection, which is being raffled off.
To help reduce waste even further, the new paper straws will only be issued at the restaurants by request.
VIRTUE, the creative agency by VICE, has also released a new creative campaign for the brand’s iconic yellow-red striped plastic straws removed from all restaurants in Austria and used for the creation of a limited edition upcycled swimwear collection.
Like the beverage cups, the paper straws can also be disposed of in restaurants or at home with the regular wastepaper, helping to contribute to a sustainable circular economy.