McDonald’s takes us to the movies in “As Featured in Meal”

(Courtesy McDonald’s)

McDonald’s is treating fans to an immersive experience that celebrates their most cherished menu items’ iconic appearances in entertainment. Created by Wieden+ Kennedy, the “As Featured In Meal,” is an exclusive collection of beloved menu items that have played memorable roles in movies, TV shows, and music.

Launching on August 14 in over 100 countries worldwide, this limited-time offering will be accompanied by unique merchandise and previously unreleased content.

For a limited period, enthusiasts can relive the enchantment of their treasured characters and artists by choosing from three main menu items and accompanying sides – each renowned for their on-screen moments.

While the specific meal components may vary by location, the As Featured In Meal will encompass options such as a 10-piece Chicken McNuggets, Quarter Pounder with Cheese, or Big Mac Sandwich, accompanied by Medium World Famous Fries, the freshly-branded Sweet ‘N Sour Sauce (inspired by Marvel Studios’ Loki Season 2, premiering October 6 on Disney+), and a Medium soft drink. Watch the God of Mischief show up and order below:


Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald’s, remarked, “Our all-time favorite movie and TV characters have had their go-to orders, just like our real-life fans. The As Featured In Meal is our most monumental Famous Order yet, commemorating the most iconic McDonald’s references spanning the realm of entertainment.”

In alignment with the aspiration for fans to feel as remarkable as their McDonald’s meal, the company has partnered with London-based skate and streetwear brand PALACE. Renowned for integrating McDonald’s into their inventive, witty designs and skate videos, PALACE will craft custom merchandise. Customers who purchase the As Featured In Meal can scan the packaging code to gain access to the exclusive Palace McDonald’s merchandise line.

With McDonald’s playing a distinctive role in the upcoming Marvel Studios’ Loki Season 2, a themed augmented reality (AR) experience has been conceived for Snapchat users. Upon scanning the rebranded Sweet N’ Sour Sauce lid on Snapchat, fans will unlock exclusive content created by Marvel Studios exclusively for McDonald’s aficionados. New content will be released weekly throughout the promotion.

Whether recalling the iconic Seinfeld scene where George Costanza’s date reminisces about a Big Mac or being “exceedingly fond of McNuggets of chicken” as seen in Universal Pictures’ I’m Not Rappaport, or offering a sneak peek into Marvel Studios’ Loki, enthusiasts can secure a front-row seat to the As Featured In Meal experience this summer.

The meal can be obtained through the McDonald’s App, in-restaurant, and via the Drive Thru at participating branches worldwide, available while supplies last.


CLIENT: McDonald’s

AGENCY: Wieden+Kennedy, Burrell, Navigation Blvd, IW Group, BODEN, Alma, Admerasia

PR: Golin, EGAMI, BODEN, IW Group, The Narrative Group, Rogers & Cowan PMK (Lee Street) 


DIGITAL EXPERIENCE: The Marketing Store (TMS) 


PAID MEDIA Publicis Groupe, Burrell, Navigation Blvd, Admerasia   

VFX // COLOR // FINISHING: Preymaker 

EDIT: Rock Paper Scissors NY 

MIX & SOUND DESIGN: Sonic Union  

SCORE: We Are Walker 

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