international Archives

CANNES LIONS

Cannes Lions and WARC Release ‘Effectiveness Code’

By Reel 360 Jun 23, 2020

Today is Day Two of the virtually-held Cannes Lions. Today, the awards, along with sister company WARC, the global authority on marketing effectiveness, have today released The...

The One Club

‘Moldy Whopper’ wins 18 Gold Pencils at One Show

By Reel 360 Jun 17, 2020

The One Show 2020 Winners have been revealed. After months of judging, of debating, the Pencil winners of The One Show 2020 are finally here. In total, 171 Gold Pencils, 169 ...

International

McDonald’s China appoints Publicis for Media Planning

By Reel 360 May 21, 2020

McDonald’s China has appointed Publicis Groupe as its media planning agency partner in Mainland China. The scope of work will be handled by a Power of One dedicated client so...

International

IKEA wants Russians to find the joy in lockdown

By Reel 360 May 14, 2020

If you’re going to stay in, you might as well stay in with style. Or to the Reel 360 team... a little excitement? That’s why IKEA has elevated the humble living room den w...

REEL MOVES

mcgarrybowen + Dentsu = Dentsumcgarrybowen

By Colin Costello May 14, 2020

We're getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new org...

Reel Ad of the Week

DDB Prague’s aMAZING social campaign for McDelivery

By Colin Costello May 8, 2020

Have you ever thought about how much time you've spent cooking lately? Especially in quarantine? Believe us when we say The Reel 360 Team has upped our culinary skills substant...

International

Caviar says, “bonjour” to director Fanny Hoetzender

By Reel 360 May 7, 2020

Caviar has welcomed French filmmaker Fanny Hoetzender to their roster for European commercial and music video representation in Belgium, France, Holland, Spain and the UK. ...

Film

Tom “Cruises” into space for next film

By The Geek May 5, 2020

It's a mission he can't refuse. After Deadline first reported that uber movie star Tom Cruise (Top Gun: Maverick; Mission: Impossible - Fallout) will team with Elon Musk's Spac...

International

Green Soul and Lobo set out to protect earth

By Reel 360 Apr 24, 2020

Ad agency Lobo, located in Medellin, Colombia has created a breathtaking print campaign for client Green Soul. The message is simple - Don't Attack the Planet. The agency's P...

Entertainment

Disney+ hits 50 million subscribers worldwide

By Reel 360 Apr 9, 2020

The mouse, just like many others, has not had much good news to report with coronavirus affecting everyday life. However, the mouse can smile today as Disney+ has now achieved ...

BREAKING NEWS

“Cannes-celled”

By Colin Costello Apr 3, 2020

There will be no gold, silver or bronze Lions handed out this year. No extravagant parties. No posting fabulous French drinks and meals on Instagram. Advertising’s biggest ev...

REEL NEW YORK

Pornhub makes premium viewing free worldwide

By Reel 360 Mar 24, 2020

Leave it to leading adult entertainment site Pornhub to understand what we really need at home during this novel coronavirus COVID-15 quarantine. Toilet Paper? Nah. Water? Nah....

Reel Ad of the Week

Creative Director recreates brands for COVID-19 age

By Colin Costello Mar 19, 2020

Fred Rogers’ mother once advised him to “look for the helpers” whenever bad news broke or disaster happened. She believed artists lead us to human truths can guide us th...

Film

‘Black Widow’ pushes release date, ‘MI:7’ resumes

By The Geek Mar 18, 2020

Count Black Widow as the latest major tentpole film to push back its release date. According to Variety, the first and last solo outing for Scarlett Johansson's Fallen Ave...

The One Club

One Show judging moves online due to Coronavirus

By Reel 360 Mar 2, 2020

In light of the global coronavirus outbreak, The One Club for Creativity today announced the precautionary measure of switching from in-person to online judging for nearly al...

Film

Coronavirus halts production on ‘MI:7’

By Reel 360 Feb 24, 2020

Not much has been able to stop Tom Cruise. If you remember on the set of Mission Impossible: Fallout, Cruise kept filming after he broke his ankle leaping from one roof to anot...

REEL LA

AKKURAT Studios officially opens its doors

By Reel 360 Feb 24, 2020

Award-winning director Andreas Roth and executive producer Daniel "Rocco" Kopecny have launched AKKURAT Studios, a newfangled, international creative collective and produc...

Social Media

J.Lo bikini challenge inspires moms to post bikini selfies

By Reel 360 Feb 24, 2020

Most of us witnessed, in awe, Jennifer Lopez, at 50 years old, killing it during the Super Bowl Halftime Show with Shakira. J.Lo showed off the incredible shape she is in as s...