We’re living in scary and crazy times. And while we have all been asked to social distance from each other due to the global crisis at hand, brands are beginning to do their part. McDonald’s Brazil is supporting the idea of social distancing by separating its Golden Arches into two separate arches.
Agency DPZ&T teamed with McDonald’s Brazil to re-conceive the Golden Arches in pulled-apart form to encourage consumers to keep each other safe through social distancing.
According to the shop, the the move is meant to convey the idea that we are “separated for a moment so that we can always be together.”
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The chain is also promoting its drive-in and delivery services, along with good hygiene.
Ad Age first reported this.