We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan.
The new global creative network unites more than 3,000 people, working in 33 locations across 24 key markets. The company said Dentsumcgarrybowen will work with clients including Ajinomoto, American Express, Canon, Disney, Hershey’s, Marriott, Shiseido, Subway and United Airlines.
mcgarrybowen is headquartered in New York and has offices in cities including Chicago, Amsterdam, London and Paris. The other agencies are located in Asia and include Dentsu Thailand, Dentsu India, Dentsu Brazil and so on.
The entity will be led by Global Co-Presidents, Merlee Jayme and Jon Dupuis, who will report to Jean Lin, Global CEO, Creative, Dentsu Aegis Network. Gordon Bowen, Founder and Global Chairman of mcgarrybowen will take on the role of Global Chairman of dentsumcgarrybowen, in addition to his role as Chief Creative Officer, Dentsu Aegis Network, and will continue to celebrate and empower talent across the business.
“The vision for Dentsu Aegis Network is to be ‘Idea-Led, Data-Driven and Tech-Enabled.’ Our long-standing partnerships with our clients have enabled us to create ‘Platform Ideas’ that work vertically and horizontally across all marketing disciplines, and I am delighted to work with this integrated team to help our clients succeed in these challenging times. We are determined to be the best in class partner for our clients with a passionate team, who I believe to be among the best in the business,” shared Gordon Bowen, Chairman of dentsumcgarrybowen.
Dentsumcgarrybowen will now lead the creative segment alongside digital agency Isobar. Content marketing firm John Brown and PR agency Mitchell also fall under this pillar.
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“We are delighted to launch Dentsumcgarrybowen and continue to grow our offering of strategic and innovative creative solutions for our clients,” Jayme added in a statement. “With a longstanding reputation of world-class creative ideas, combining the legacy and heritage of the East with the entrepreneurial spirit of the West, we are excited about evolving into Dentsumcgarrybowen, and we look forward to entering this new chapter with our teams across the world to deliver unparalleled work for all our clients.”
Jon Dupuis noted, “We are creating a next generation global creative agency built on a fundamental premise: that clients deserve better. Our goal is to build a network for the client needs of today and tomorrow and meet their requirements for strategic and creative expertise, delivered at global scale. We will partner with clients to create ‘work that wins in the world’, helping them find their unleveraged advantages and applying them to help brands win—beyond their category, in culture and with consumers.”
Last month, Reel 360 reported that Wendy Clark left DDB to join Dentsu Aegis Network in the same role. Now we know why.
Supercalifragilisticexpialidocious.
SOURCE: mcgarrybowen
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
