Hot on the heels of Foot Locker announcing its commitment of $200 million over the next five years towards enhancing the lives of its team members and customers in the Black community through economic development and education, the European division has launched a brand platform, created by AnalogFolk.
Called “Shoes Don’t Change the World. You Do” the goal is to inspire change for the future, the statement is born out of the insight that shoes don’t make the person, the person makes the shoes.
The fast-moving, in-your-face effort celebrates today’s younger people who are making the world a better place.
The new platform poetically acknowledges a need for change, while demonstrating it’s loyalty to its audience.
‘Shoes Don’t Change The World. You Do’ launched on Friday 17th July, across Foot Locker’s social and digital platforms, and in select stores.
SOURCE: Foot Locker