For Chinese New Year, Apple returns with a quietly emotional new chapter in its annual Shot on iPhone series. Titled Glad I Met You, the mixed-media short is directed by Bai Xu...
The Directors Guild of America has announced its nominees for Outstanding Directorial Achievement for 2025, setting the stage for one of the most competitive awards races in re...
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-...
For this year’s International Day of Persons with Disabilities on December 3, Apple has released a vibrant global short film that shines a spotlight on disabled college stude...
Apple's leaning all the way into handcrafted charm this holiday season. The tech giant’s 2025 holiday film, A Critter Carol, may be one of its warmest (and most delightfully ...
Apple TV+ earned a record-breaking 22 wins at the 77th Primetime Emmy Awards, led by Outstanding Comedy Series winner The Studio, which finished as the most winning series of t...
The theatrical engine is running hot, and leading the charge is F1: The Movie, which pulled off a $55.6M domestic debut this weekend. That not only puts it squarely at number o...
Apple isn’t just launching the AirPods 4—they’re making a statement. For this week’s Reel Ad of the Week, Apple teams up with director Spike Jonze (Her, Being John Malk...
As we kicked off 2025, brands came out swinging with bold, creative campaigns that set the tone for the year ahead. From nostalgic throwbacks to heartfelt storytelling and unex...
This Chinese New Year, Apple is celebrating love and tradition with its latest Shot on iPhone film, "I Made a Mixtape for You." Created by TBWA\Media Arts Lab Shanghai, the cam...
Reel 360 News always awaits the unveiling of Apple’s holiday spots each year, and 2024’s Heartstrings does not disappoint. With its poignant storytelling and masterful exec...
Apple's latest AI initiative, Apple Intelligence, has started rolling out to users who have downloaded the iOS 18.1 Beta on iPhone 15 Pro and iPhone 16 Pro devices in the U.S.,...
As the 2024 Olympic Games unfold in Paris, Apple is looking ahead with its "2036 Hopefuls" campaign.
Created by TBWA\Media Arts Lab, the Apple campaign features photographs...
In a galaxy brimming with factions and fandoms, finding your Star Wars crew just got a whole lot easier thanks to Apple's latest iPhone commercial, debuting just in time for St...
In a delayed ceremony due to Hollywood strikes, Apple's acclaimed accessibility spot, "The Greatest," secured the 2023 Emmy Award for outstanding commercial on Sunday night. Th...
In keeping with its trademark minimalist approach, Apple has launched a holiday campaign featuring billboards that showcase the iconic white bags associated with its products, ...
Apple has unveiled a short film directed by Taika Waititi (Thor: Ragnarok, Thor: Love and Thunder) to showcase two key features in its iOS 17 update, focusing on speech access...
Apple's holiday film, "Fuzzy Feelings," continues the tech giant's tradition of blending the physical and digital worlds through compelling storytelling and music.
The...
With the Hollywood strikes seemingly drawing to a close, Apple's iPhone 15 Pro steps into the limelight in a delicious musical-inspired campaign that pays homage to the magic ...
Apple has officially introduced its latest iPhone 15 Pro Max in a high-energy promotional video featuring Grammy winner Olivia Rodrigo. The handset was unveiled during a gala ...
