With the Hollywood strikes seemingly drawing to a close, Apple’s iPhone 15 Pro steps into the limelight in a delicious musical-inspired campaign that pays homage to the magic of filmmaking.
Directed by Biscuit Filmworks’ Steve Rogers, the spot features a harmonious chorus of industry professionals, from directors to gaffers, expressing their love for showbiz.
In this latest campaign, Apple’s iPhone 15 Pro and its cutting-edge camera system are the stars, showcased for their ability to deliver professional-level filmmaking across genres. The ensemble cast, including directors, actors, makeup artists, and production assistants, comes together to celebrate the entire filmmaking process – from costumes and scenery to makeup and props, along with the inevitable headaches, heartaches, backaches, and flops.
The iPhone 15 Pro is presented as a game-changer in the filmmaking landscape. Offering smooth zooms, the equivalent of seven pro lenses, and the capability to record directly to an external device for ProRes 4K at 60FPS, it promises a versatile and powerful filmmaking experience.
The upgraded camera system introduces a new option for log encoding, setting the stage for a seamless transition from shooting to post-production.
Watch below:
REELated:
World’s First with ACES Support
Notably, the iPhone 15 Pro stakes its claim as the world’s first smartphone to support the Academy Color Encoding System (ACES). This feature, coupled with USB 3 support and higher transfer speeds, aims to streamline the workflow in post-production, making the entire process more efficient for filmmakers on the go.
As Hollywood emerges from a period of uncertainty with the strikes subsiding, Apple’s campaign suggests that the iPhone 15 Pro is not just a smartphone but a creative tool tailored for professionals in the film industry.
The love letter to Showbiz encapsulates the device’s capability to capture the essence of filmmaking, embracing the chaos while delivering exceptional results.
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CREDITS:
BRAND: Apple Marcom
AGENCY: Apple
PRODUCTION COMPANY: Biscuit Filmworks
Director: Steve Rogers
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