Advertising agency Archives

Reel Ad of the Week

Simply Spiked Peach makes juicy late-night calls

By Reel 360 Mar 22, 2023

Late-night texting doesn’t always pan out but Juicy Calls deliver. Simply Spiked Peach is partnering with comedian Ron Funches in a new campaign to help deliver late-night "...

REEL LA

New Xbox controller channels 90s nostalgia

By Reel 360 Mar 21, 2023

Mutiny, Trailer Park Group’s dedicated videogame branding and advertising agency, has developed and crafted an inventive rollout for Xbox’s family of Elite controllers. ...

APPS

Meet Hikup, the first-of-its-kind mindfulness app

By Reel 360 Mar 21, 2023

Like. Amazing. Literally. Think we can all agree that these are just a few words our vocabularies should rely on less. How about antiquated sayings like “Beat a dead horse,�...

REEL MILWAUKEE

Northwestern Mutual, Pinterest make financial planning approachable

By Reel 360 Mar 20, 2023

Northwestern Mutual announced a unique collaboration visual inspiration platform, Pinterest, to launch From Pinning to Planning. The immersive experience featured on Pinte...

SPORTS

Buick challenges sports fans to see her greatness

By Reel 360 Mar 20, 2023

After dedicating last year to raising awareness around inequity in women’s sports coverage, Buick continues its commitment to providing everyone the opportunity to see the ...

REEL LA

Under Armour calls on athletes to protect the house

By Reel 360 Mar 20, 2023

Do you remember Under Armour’s Protect This House battle chant that took sports culture by storm 20 years ago? Well, Protect This House is back, and spoiler alert (!)–it’...

International

Fitness tracker for Chickens? Meet Fitchix

By Reel 360 Mar 14, 2023

Honest Eggs Co. and VMLY&R have launched FitChix, the first-ever fitness trackers designed for chickens. Accompanying the innovation is an integrated campaign designed t...

REEL NEW YORK

Director Dana Campanello quenches thirst with a Gatorade for You

By Reel 360 Mar 9, 2023

Running, dribbling, kicking, and shooting... training, resting, refueling, and competing... It’s all packed into the kinetic new :30 Gatorade spot, “Every Moment Has a Gato...

REEL LA

Quickbooks’ digital campaign gives Oscar to small businesses

By Reel 360 Mar 9, 2023

The importance of small businesses in our communities is often talked about, but not always recognized. QuickBooks is committed to powering prosperity for small businesses, whi...

REEL MOVES/LA

Los York wants Benjamin Reed to bring the funny

By Reel 360 Mar 9, 2023

Award-winning Welsh director and filmmaker Benjamin Reed has signed with Los York Films, the film discipline of the pioneering creative studio Los York, for exclusive spot repr...

REEL NEW YORK

Häagen-Dazs celebrates women who don’t hold back

By Reel 360 Mar 8, 2023

Reuben Mattus made the ice cream, but Rose Mattus made Häagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celeb...

REEL MOVES/LA

It’s the Rodeo for EP Katie Walker

By Reel 360 Mar 6, 2023

Content development and production company Rodeo Show is excited to welcome Katie Walker as Executive Producer. An innovative producer specializing in integrated brand storytel...

AICP

Somesuch’s Sally Campbell named AICP Show Chairperson

By Reel 360 Mar 3, 2023

Sally Campbell, Founding Partner of the production company Somesuch and a leader in the industry’s efforts for equity and inclusion in the production ranks, has been named...

REEL MOVES/DETROIT

GSTV makes leadership moves

By Reel 360 Mar 3, 2023

GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, announced the appointment of Kristina Lutz as...

REEL MOVES/LA

RSA Films welcomes director Jared Malik Royal

By Reel 360 Mar 3, 2023

Ridley Scott’s RSA Films has signed Jared Malik Royal for commercial representation. Royal’s body of work reflects an artful aesthetic and a voice that champions advocacy o...

MarTech: An Advertising Horror Story

By John Immesoete Mar 3, 2023

We are all familiar in some form with Mary Shelley’s Frankenstein. In it, a mad scientist, Dr. Frankenstein, seeks to bring life to a reconstructed dead man. He succeeds, but...

REEL SAN FRANCISCO

ESPN says go with gut for March Madness

By Reel 360 Mar 1, 2023

Every year, millions of fans turn to multimedia sports company, ESPN to carefully curate their brackets for the largest college basketball tournament in the U.S. From fans ...

REEL MOVES/NEW YORK

Agency EP Jon Rosenberg joins Carbon NY

By Reel 360 Mar 1, 2023

Jon Rosenberg has joined the creative production studio Carbon as Executive Producer in New York. Having spent the past 25 years working at some of the biggest ad agencies on...

The problem with advertising today? No lunch

By Colin Costello Feb 27, 2023

Millennials and Gen Z, gather 'round your blue lit glowing laptops as your Uncle Boomer tells you a tale of a bygone time. A treasured era when advertising creatives gathered t...

Reel Ad of the Week

Got Silk? The ‘stache is now plant-based

By Reel 360 Feb 24, 2023

Silk recognizes that many people are skeptical of plant-based options and understands that consumers are looking for great-tasting, high-quality products to incorporate in...